Food & Beverage

The latest licensed products, partnerships and brand collaboration news from food and beverage brands, restaurants and takeout icons.

J.M. Smucker brands.
Corporate Brands
The J.M Smucker Co. Signs Brand CentralThe J.M Smucker Co. Signs Brand Central

Smucker signs Brand Central as licensing agency for food, beverage, pet products and merchandise in North America.

byLicense Global
Apr 5, 2024
|
1 Min Read
Pablo Erroz x Chupa Chups collection.
Fashion
Chupa Chups x Pablo Erroz: Collector’s EditionChupa Chups x Pablo Erroz: Collector’s Edition
byLicense Global
Apr 4, 2024
1 Min Read
Make-A-Wish Gummy Wish Bears.
Food & Beverage
IT’SUGAR Debuts Make-A-Wish Chocolate Bar, Wish BearsIT’SUGAR Debuts Make-A-Wish Chocolate Bar, Wish Bears
byLicense Global
Apr 4, 2024
1 Min Read
Mister Softee.
Food & Beverage
Surge Brands Serves Up Licensing Program for Mister SofteeSurge Brands Serves Up Licensing Program for Mister Softee
byLicense Global
Apr 3, 2024
1 Min Read
Total Solar Eclipse Doughnut.
Food & Beverage
Krispy Kreme Reveals Total Solar Eclipse Doughnut with OREO Cookie and PiecesKrispy Kreme Reveals Total Solar Eclipse Doughnut with OREO Cookie and Pieces
byLicense Global
Apr 3, 2024
1 Min Read
Velveeta Gold Hair Dye.
Branded Products
Velveeta Announces Limited-Edition Velveeta Gold Hair DyeVelveeta Announces Limited-Edition Velveeta Gold Hair Dye
byLicense Global
Apr 2, 2024
1 Min Read
"Naruto" takeover at Silverlake Ramen.
Location-Based Entertainment
‘Naruto’-Themed Restaurant Collab to Launch at Silverlake Ramen
‘Naruto’-Themed Restaurant Collab to Launch at Silverlake Ramen
Apr 1, 2024
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2 Min Read
byLicense Global
Jack Link’s WILD Dr Pepper-inspired meat sticks and jerky.
Branded Products
Jack Link’s Unveils Collaboration with Dr. Pepper
Jack Link’s Unveils Collaboration with Dr. Pepper
Apr 1, 2024
|
1 Min Read
byLicense Global
Jack Daniel’s Tennessee Whiskey bottle with McLaren branding.
Branded Products
Jack Daniel’s, McLaren Racing Unveil 2024 Tennessee Whiskey Bottle
Jack Daniel’s, McLaren Racing Unveil 2024 Tennessee Whiskey Bottle
Apr 1, 2024
|
1 Min Read
byLicense Global
Dream cookies.
Food & Beverage
Tim Hortons Launches Dream Cookies Featuring Mini Candies
Tim Hortons Launches Dream Cookies Featuring Mini Candies
Mar 29, 2024
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1 Min Read
byLicense Global
Duke Nukem G Fuel mix.
Branded Products
G Fuel, Gearbox Celebrate Gamer, Duke Nukem, with Energy Drink
G Fuel, Gearbox Celebrate Gamer, Duke Nukem, with Energy Drink
Mar 29, 2024
|
1 Min Read
byLicense Global
Ross Misher, Brand Central
Food & Beverage
10 Minutes With … Brand Central on Creative Collaboration
10 Minutes With … Brand Central on Creative Collaboration
Mar 28, 2024
|
4 Min Read
byJane Neal
Skittles drinks.
Food & Beverage
Fire Brands and Mars Wrigley Announce Skittles Drinks
Fire Brands and Mars Wrigley Announce Skittles Drinks
Mar 28, 2024
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1 Min Read
byLicense Global
Bluey toys available from Home Chef.
Branded Products
Home Chef Debuts Menu Collaboration with ‘Bluey’
Home Chef Debuts Menu Collaboration with ‘Bluey’
Mar 27, 2024
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1 Min Read
byLicense Global
The Pickle Rick Pickle-In-A-Pouch
Branded Products
Van Holten’s to Launch ‘Rick and Morty’-Themed Pickle-In-A-Pouch
Van Holten’s to Launch ‘Rick and Morty’-Themed Pickle-In-A-Pouch
Mar 27, 2024
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1 Min Read
byLicense Global
Pabst Blue Ribbon, Pabst Brewing Company, Licensing Haus
Food & Beverage
Pabst Brewing Company to Work with Licensing Haus
Pabst Brewing Company to Work with Licensing Haus
Mar 27, 2024
|
1 Min Read
byLicense Global
The Hershey Company.
Location-Based Entertainment
Hershey Company to Launch Location-Based Entertainment Venture
Hershey Company to Launch Location-Based Entertainment Venture
Mar 26, 2024
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1 Min Read
byLicense Global
Big Easy Blends logo
Food & Beverage
SpongeBob Smoothies Launch from Big Easy Blends
SpongeBob Smoothies Launch from Big Easy Blends
Mar 26, 2024
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1 Min Read
byLicense Global
Easter candy, bhofack2, iStock / Getty Images Plus
Trends and Insights
Easter is the Season for Sweets
Easter is the Season for Sweets
Mar 25, 2024
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4 Min Read
byJane Neal
Eric Adjepong for Crate & Barrel.
Home
Celebrity Chef, Eric Adjepong, Unveils Crate & Barrel Collection
Celebrity Chef, Eric Adjepong, Unveils Crate & Barrel Collection
Mar 22, 2024
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3 Min Read
byLicense Global
Chupa Chups luggage by American Tourister.
Branded Products
Chupa Chups x American Tourister Travel Collection
Chupa Chups x American Tourister Travel Collection
Mar 21, 2024
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1 Min Read
byLicense Global
Creamy Italian MVP Subway Sauce with Tortellini Salad, Subway
Food & Beverage
Subway Sauces Launch in Grocery Stores Across U.S.
Subway Sauces Launch in Grocery Stores Across U.S.
Mar 21, 2024
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2 Min Read
byLicense Global
"The Child" plushes, The Walt Disney Company
Retail News & Trends
Easter Spending Expected to Top $22 Billion
Easter Spending Expected to Top $22 Billion
Mar 21, 2024
|
4 Min Read
byJane Neal
TWIX Salted Caramel Concrete, Freddy’s
Food & Beverage
Freddy’s Launches TWIX Salted Caramel Concrete
Freddy’s Launches TWIX Salted Caramel Concrete
Mar 20, 2024
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1 Min Read
byLicense Global
Cover art for “Princess Peach: Showtime!”
Branded Products
Kung Fu Tea, Nintendo Switch Celebrate ‘Princess Peach: Showtime!’
Kung Fu Tea, Nintendo Switch Celebrate ‘Princess Peach: Showtime!’
Mar 19, 2024
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1 Min Read
byLicense Global
Modern Baker Superloaf, Hovis
Food & Beverage
Hovis Partners with Health-Focused Start-Up, Modern Baker
Hovis Partners with Health-Focused Start-Up, Modern Baker
Mar 19, 2024
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1 Min Read
byLicense Global
PAC-MAN x Sushi Shop, Bandai Namco Europe
Food & Beverage
Bandai Namco Europe Partners with Sushi Shop
Bandai Namco Europe Partners with Sushi Shop
Mar 15, 2024
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1 Min Read
byLicense Global
Steak-umm Sliced Steaks, Valen Group
Food & Beverage
Steak-umm Company Partners with Valen Group
Steak-umm Company Partners with Valen Group
Mar 15, 2024
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1 Min Read
byLicense Global
The Quantum Speed Cleats in the Great Bluedini colorway, Kool-Aid, Phenom Elite
Apparel
Kool-Aid Partners with Phenom Elite
Kool-Aid Partners with Phenom Elite
Mar 14, 2024
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1 Min Read
byLicense Global
BBC Studios logo
Food & Beverage
BBC Studios Partners with Gousto for ‘Bluey’s’ Family Dinner Range
BBC Studios Partners with Gousto for ‘Bluey’s’ Family Dinner Range
Mar 14, 2024
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2 Min Read
byLicense Global
Easter confectionary products from Maurizio Distefano Licensing
Food & Beverage
Maurizio Distefano Licensing Announces Easter Collabs
Maurizio Distefano Licensing Announces Easter Collabs
Mar 14, 2024
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1 Min Read
byLicense Global
Magnum and Breyer’s Cookies and Cream Iced Coffee, Victor Allen’s Coffee, Unilever
Food & Beverage
Victor Allen’s Coffee, Unilever Partner for Flavored Iced Coffees
Victor Allen’s Coffee, Unilever Partner for Flavored Iced Coffees
Mar 14, 2024
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1 Min Read
byLicense Global
Seltzer Licensing Group logo
Food & Beverage
Zippo, Seltzer Licensing Group Announce Partnership
Zippo, Seltzer Licensing Group Announce Partnership
Mar 12, 2024
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1 Min Read
byLicense Global
Wick Mode Pre-Workout, Jacked Factory, John Wick
Food & Beverage
Jacked Factory, ‘John Wick’ Release Pre-Workout Supplement
Jacked Factory, ‘John Wick’ Release Pre-Workout Supplement
Mar 11, 2024
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1 Min Read
byLicense Global
Hershey’s Jolly Rancher Stuffed Puffs
Food & Beverage
Stuffed Puffs Unveils Easter Treats with Hershey’s Jolly Rancher Brand
Stuffed Puffs Unveils Easter Treats with Hershey’s Jolly Rancher Brand
Mar 11, 2024
|
1 Min Read
byLicense Global
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The August 2024 Issue is Out Now

License Global August 2024 issue

LATEST ISSUE

August 2024

The latest issue of License Global has launched! License Global's August 2024 issue focuses on the rise of women's sports, how global automotive businesses are taking their brands off-road and how the licensing industry can capitalize on consumer desire for self-care and self-confidence.

Sports

The Rise of Women’s Sports and Brand Licensing

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Automotive Special Report: How Global Automotive Businesses are Taking Their Brands Off-Road

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Sony Pictures: Something for Everyone

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