Asembl Couples Menz Violet Crumble with Carman's

The first protein bar partnership for Violet Crumble, Carman's limited-edition Violet Crumble Protein Bars, is now on Coles shelves nationally and online and will be available from Woolworths in Australia starting Jan. 15.  

"We love giving Violet Crumble fans new ways to enjoy their favorite honeycomb and chocolate treat, and with Carman's, we can't wait to bring them our first ever Violet Crumble protein bar," says Phil Sims, chief executive officer, Menz Confectionery. "Combining the mouth-watering Violet Crumble flavor Aussies love with nutritious ingredients, it's guaranteed to shatter expectations and deliver a new, delicious way to satisfy those sweet cravings."   

The Carman's limited-edition Violet Crumble Protein Bars are available in a box of five x 40-gram bars.   

"We are extremely excited to launch this mouth-watering collaboration between two iconic Australian brands that have a passion for creating irresistible snacks," says Jed Simpfendorfer, chief marketing officer, Carman's. "We know Aussie shoppers will love this combination of quality natural ingredients and the nostalgic taste of Violet Crumble in a bar that is so delicious it's hard to believe it's so nutritious!"  

"We are thrilled to be coupling Menz Violet Crumble with Carman's for the first ever Violet Crumble protein bar," says Justin Watson, managing director, Asembl. "This is the first time for Asembl to work on a partnership with Carman's, and it has been an earth-shatteringly great – and delicious – opportunity for us to bring them together with Violet Crumble. Australians won't be able to get enough of this mouth-watering and nutritious snack."

Related:Asembl Partners Chupa Chups with Chatime