Asembl Intros Pauls Golden Gaytime-Inspired Toffee CustardAsembl Intros Pauls Golden Gaytime-Inspired Toffee Custard
Collaboration is currently on supermarket shelves in Australia.
November 6, 2023
Brand extension agency, Asembl, has brought together Streets Golden Gaytime ice cream and dairy company, Pauls, for the first time for Pauls Golden Gaytime-Inspired Toffee Custard.
The Pauls Golden Gaytime-Inspired Toffee Custard, featuring Pauls custard combined with the toffee and vanilla flavors of Golden Gaytime, is now on supermarket shelves, including Coles, Woolworths and Independent Grocery stores.
“We are thrilled to be partnering with Pauls for what will undoubtedly be this summer’s favorite custard,” says Tansy Skidmore, marketing manager, Streets. “Our Golden Gaytime has been an Aussie favorite for over 50 years, so it is exciting to be coming together with another homegrown favorite, Pauls.”
“Golden Gaytime and Pauls are such iconic brands, so we were so excited to bring them together to make this delicious custard,” says Angela Burr, general manager, marketing, Lactalis. “There’s a lot of anticipation for this one already – we know consumers will love it!”
“Lots of summer moments are going to be made with Pauls Golden Gaytime-Inspired Toffee Custard,” says Justin Watson, managing director, Asembl. “We are pleased to be bringing together two homegrown hero brands for this irresistible and iconic Aussie collaboration, which is already causing a stir on supermarket shelves. No doubt, the Pauls Golden Gaytime-Inspired Toffee Custard will turn everyday occasions into delicious Golden Gaytime ones.”
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