Paddington Returns to McDonald’s Happy Meal

In the run-up to the Christmas period, McDonald’s has announced Paddington will be returning to its Happy Meals across the U.K. and Ireland.

The toys and books, inspired by “The Adventures of Paddington” are available through Jan. 3. Each Happy Meal will offer customers the choice of an exclusive Paddington plush toy or a Paddington book. There are 10 Paddington plush toys, dressed in winter outfits and festive attire, to collect.

Each plush toy, including Paddington dressed as an elf, a reindeer, a Christmas tree and wearing a Santa hat, comes with a tag saying, “Please look after this bear. Thank you.”

Those seeking a festive tale can collect one of two books from Harper Collins’ children’s books, “First Snow” and “The Christmas Wish,” based on “The Adventures of Paddington” TV series.

Earlier this year, License Global told the history of the McDonald’s Happy Meal, from its beginnings in Guatemala to the advent of the adult Happy Meal and how McDonald’s is the go-to partner for some of the biggest IPs in the world.