Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
November 22, 2023
The toys and books, inspired by “The Adventures of Paddington” are available through Jan. 3. Each Happy Meal will offer customers the choice of an exclusive Paddington plush toy or a Paddington book. There are 10 Paddington plush toys, dressed in winter outfits and festive attire, to collect.
Each plush toy, including Paddington dressed as an elf, a reindeer, a Christmas tree and wearing a Santa hat, comes with a tag saying, “Please look after this bear. Thank you.”
Those seeking a festive tale can collect one of two books from Harper Collins’ children’s books, “First Snow” and “The Christmas Wish,” based on “The Adventures of Paddington” TV series.
Earlier this year, License Global told the history of the McDonald’s Happy Meal, from its beginnings in Guatemala to the advent of the adult Happy Meal and how McDonald’s is the go-to partner for some of the biggest IPs in the world.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Taco Bell, Tajín Blend Flavors in Limited-Time MenuFeb 29, 2024
Funko Announces New Collectible Line: Project FredFeb 29, 2024
LMCA Inks Strategic Licensing Program with Revere WareFeb 29, 2024
New Pokémon Games Revealed on Pokémon DayFeb 28, 2024