Asembl Reignites Streets with Dusk for Paddle Pops

Brand extension agency, Asembl, has reignited Streets’ partnership with Australia’s home fragrance, candle and ultrasonic diffuser specialist, dusk, for a classic Streets Paddle Pop collection. 

“We are excited to be heading back into dusk ahead of summer with the launch of this Classic Chocolate Paddle Pop and Classic Banana Paddle Pop range,” says Tansy Skidmore, marketing manager, Streets. “Our latest collection with dusk truly evokes summer days and good times.” 

Scents joining the existing collection include Bubble O’ Bill, Golden Gaytime, Rainbow Paddle Pop and Splice, Classic Chocolate Paddle Pop and Classic Banana Paddle Pop candles and MoodMist fragrant oils now online and in dusk stores across Australia. 

The Classic Chocolate Paddle Pop and Classic Banana Paddle Pop fragrances are being supported extensively in-store and online with branded point of sale and an extensive marketing campaign.  

Asembl first paired Streets with dusk last year, launching Streets Classics – Bubble O’ Bill, Golden Gaytime, Rainbow Paddle Pop and Splice candles, MoodMist fragrant oils, tealights and melts. 

“Our dreamiest, creamiest summertime Streets party just got better,” says Julia Utz, general manager, product and marketing, dusk. “We are thrilled to introduce two new cherished favorites to the Streets x dusk collection – Classic Chocolate and Classic Banana Paddle Pop. Inspired by our iconic childhood favorites, this collection combines dusk’s unparalleled home fragrance expertise with the very essence of hot summer days and everyone’s favorite delicious ice cream treats.” 

Related:Asembl Secures Jewelry Collection for Streets’ Bubble O’ Bill and Paddle Pop with Couture Kingdom

The Classic Chocolate Paddle Pop and Classic Banana Paddle Pop candles and MoodMist fragrant oils are available online and in dusk stores across Australia now.  

Bubble O’ Bill, Golden Gaytime, Rainbow Paddle Pop and Splice candles, MoodMist fragrant oils, tealights and melts are also available, having launched last year. 

“We are thrilled to be reigniting Streets’ partnership with dusk this year,” says Justin Watson, managing director, Asembl. “Last year’s launch of the Bubble O’ Bill, Golden Gaytime, Rainbow Paddle Pop and Splice candles, MoodMist fragrant oils, tealights and melts was a blazing success, so it made complete ‘scents’ to return to dusk this year with the launch of Classic Chocolate Paddle Pop and Classic Banana Paddle Pop.”