CeeLo Green to Headline Licensing Expo Opening Night Party

Chapel Hart and Jordyn Sugar will open the night, and the party will close with a custom drone light show presented by Pixis.

License Global

May 7, 2024

3 Min Read
CeeLo Green

Licensing Expo, taking place May 21-23 at Mandalay Bay Convention Center in Las Vegas, reveals five-time Grammy Award winner, CeeLo Green, is set to take the stage at the Opening Night Party. 

Singer, rapper and record producer, Thomas DeCarlo Callaway-Burton, known professionally as CeeLo Green, is recognized for soul-infused delivery in hip-hop and R&B through signature songs like “Crazy” (with Danger Mouse as “Gnarls Barkley”) and solo single, “F**k You,” streamed over 370 million times. 

“TreImage is proud to present CeeLo Green for the opening night celebration for Licensing Expo 2024,” says Charles Singleton, chief executive officer, TreImage. “His presence and amazing sound will electrify and bring the energy to the show. There could be no better way to kick off the opening night. This is going to be an epic event and we are beyond excited to be a part of festivities.” 

Another client on TreImage’s roster, pop and R&B sensation, Jordyn Sugar, will open for CeeLo Green.  

Jordyn Sugar

As a self-taught drummer, guitarist and pianist, Jordyn brings a unique style and sound to the music industry. Catching the attention of Justin Bieber and as a music mentor on The Fashion Hero series hosted by Backstreet Boy AJ McLean, Jordyn’s live shows embody “Empowered Pop,” a trademark self-coined to uplift young Gen Z fans.  

TreImage (booth M226) will host a meet & greet with Percy Miller (Master P) and Blac Chyna on May 21.

In celebration of the Grand Ole Opry’s 100th Anniversary in 2025, Chapel Hart, a country music vocal group will warm up the night with a southern flavor. The trio, consisting of sisters, Danica and Devynn Hart, and cousin, Trea Swindle, from Poplarville, Miss., rose to stardom in 2022 after finishing fifth in “America’s Got Talent” and since then, have released three studio albums and eleven singles, including “Glory Days” and “You Can Have Him, Jolene.” Opry Entertainment (booth D134) will host a meet-and-greet with Chapel Hart on Wednesday, May 22, noon-1 p.m.  

Chapel Hart

“Representing Opry Entertainment Group and Chapel Hart for licensing partnerships allows us to lead the licensing charge for the country music lifestyle,” says Robert Strand, partner, The Blake Project and licensing agent, Opry Entertainment and Chapel Hart. “Chapel Hart is a great example of talent that understands the importance of branding themselves beyond music, as evidenced by their recent campaign with Ford Music’s Truck Month campaign, featuring their new hit song, ‘This Girl Likes Fords.’”   

“The musical guest performances will set off the dynamic week of connections, networking and engagement at Licensing Expo, focusing on ‘Brands at Play’ as the main theme,” says Anna Clarke, senior vice president, licensing, Informa Markets. “The highly anticipated Opening Night Party features a diverse range of music from multiple acts, to showcase all the ways in which licensing in entertainment enthusiastically comes to life.”  

The closing drone show act, presented by Pixis, will end the night with an immersive sky-lit performance. This unique display will embody the theme of “play,” conceptualizing all the new and evolving forums in which licensing can be leveraged.  

This event is not open to the public; exhibitors and attendees must be registered to attend by showing their Licensing Expo badge. Space is limited; tickets can be purchased online on the event registration form for $95.  

Licensing Expo 2024 welcomes 300+ companies in the licensing and brand extension industry, such as Netflix, Hasbro, Paramount, Mattel, LEGO, Warner Bros. Discovery, The Walt Disney Company, Riot Games, TETRIS and NBCUniversal.  

Registration is open for Licensing Expo, May 21-23 at Mandalay Bay. Register to attend the expo and the Opening Night Party at LicensingExpo.com. The Opening Night Party is Platinum Sponsored by TreImage and Gold Sponsor, Pixis, as well as Silver Partners, PanAM, Mino Games, Blinger and Fadel.  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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