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Narragansett Beer Honors Bing Crosby with White Christmas Ale

Limited–time collaboration celebrates entertainer and the classic holiday carol.

License Global

November 21, 2023

2 Min Read
Bing Crosby White Christmas Winter Warmer ale, Narragansett Beer
Bing Crosby White Christmas Winter Warmer aleNarragansett Beer

New England craft brewer, Narragansett Beer, has collaborated with the estate of the late singer, Bing Crosby, to release White Christmas Winter Warmer.  

Brewed with dark cherries, sweet orange peel and ginger, White Christmas Winter Warmer ale offers notes of toffee and dried fruit with a slight sweetness. English hops provide a hint of bitterness and spice.

Inspired by Crosby’s legacy, this brew celebrates the crooner’s everlasting contributions to the holiday season. His smooth voice and iconic rendition of “White Christmas” has touched the hearts of generations, making him an enduring symbol of the festive holiday spirit. Similarly, Narragansett is a heritage brand that has been part of celebrations for years.

“The holiday season is such a special time in New England,” says Mark Hellendrung, president, Narragansett Beer. “To celebrate this time of year, we’re honored to be pay homage to legendary Bing Crosby and his beloved song by creating a beer that captures the spirit of the holiday season. We’re excited for ’Gansett fans to indulge in the smooth flavor of this limited holiday classic and let the magic of Bing Crosby serenade their ears and their taste buds.”

“We are so thrilled to continue celebrating my father’s legacy this year by ringing in the holiday season with Narragansett Beer,” says Harry Crosby, on behalf of the Crosby Estate. “Their White Christmas Winter Warmer ale is such a wonderful tribute to his love of the holidays and bringing people together.”

Local neighbors can toast to the holidays and new brew at the Narragansett Brewery’s Tree Lighting Ceremony Saturday, Dec. 2 at 4 p.m. local time and join the carolers serenading the crowd with classic holiday melodies. Visitors can enjoy a pint of White Christmas Winter Warmer ale or a cup of complimentary hot chocolate and are encouraged to bring an ornament to add to the tree.

For those looking to keep cozy at home this holiday season, tune in to the Narragansett Bing Crosby’s Christmas Yule Log via YouTube.

About the Author(s)

License Global

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