Absolut and Kahlua Announce New Espresso Martini Eau De ParfumAbsolut and Kahlua Announce New Espresso Martini Eau De Parfum
Celebrating 40 years since the Espresso Martini’s creation, Blend No. 83 taps into the sense of smell to celebrate one of the season’s most popular cocktails.
November 9, 2023
Absolut and Kahlúa, the pair behind the Espresso Martini, are celebrating the holidays and cementing their union with the release of a Blend No. 83 fragrance. With the ’80s influencing everything from fashion and beauty to holiday trends, this sensorial gift is a whimsical interpretation of the cocktail’s resurgence in culture while paying homage to its origin story. For a limited time only, the fragrance will come with an ’80s-inspired crystal martini coupe-like bottle to dab on the Espresso Martini essence.
The Espresso Martini started back in 1983 when a famous bartender had a unique request from a top model in his London bar. And according to a recent survey, 91% of Espresso Martini drinkers say when they smell espresso or coffee in a bar, it makes them want to order an Espresso Martini, and a majority consider it their preferred holiday cocktail. Enter Blend No. 83, the world’s first Espresso Martini eau de parfum made by Absolut and Kahlúa. In partnership with inventive perfumery, Imaginary Authors, Blend No. 83 contains notes of Dark Chocolate, Sugarcane Rum, Arabica Coffee, Velvety Foam and Night Musk, flooding the senses with silky richness just as if sipping an Espresso Martini.
“Like most Espresso Martini aficionados, we can’t get enough of the cocktail’s velvet warming flavor profile,” says Matt Foley, vice president, marketing, Absolut and Kahlúa. “This holiday, we want to spread Espresso Martini cheer and what better way to get people in the mood than with the must-have scent (and cocktail) of the season? We know the most delicious Espresso Martinis are made with Absolut and Kahlúa so the brands inspired a fragrance, Blend No. 83, sure to spark conversation and of course, the desire to order an Espresso Martini.”
“Our fragrances are known for conjuring and creating memories, and what better memories than celebrating the holidays with friends and family over an Espresso Martini,” says Josh Meyer, perfumer, owner, Imaginary Authors. “Like the iconic cocktail itself, this first-of-its-kind fragrance inspired by Absolut and Kahlúa is decadent, complex and utterly irresistible, making for a surprisingly wearable experience. Indulge your senses with this scent of the season or give this sensorial gift to create new memories together.”
Blend No. 83 is available for pre-order with a complimentary flacon at EspressoMartini.com while supplies last and will begin shipping early December.
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