BARK and Dunkin’ Launch New Dunkin’-Inspired Dog Toys

BARK, a global omnichannel dog brand, has announced it is partnering again with popular American coffee brand, Dunkin’, and the Dunkin’ Joy in Childhood Foundation on a collection of dog toys. ac

For the fourth year in a row, BARK and Dunkin’ have reimagined the Dunkin’ experience from a dog’s perspective to create dog toy versions of coffee, donuts and a breakfast sandwich, designed by BARK’s in-house design team. The dog toys are available as a thank-you when Dunkin’ fans make a donation to the Dunkin’ Joy in Childhood Foundation this holiday season.

“We’re thrilled to team up with Dunkin’ and their Joy in Childhood Foundation for the fourth year running to dream up new custom toys that benefit an important cause,” says Dave Stangle, vice president, brand marketing, BARK. “We’re always exploring different ways to tap into cultural moments to reach more dogs and dog parents. Our dogs are part of our daily rituals, like going on a Dunkin’ run, and this holiday season, they’ll get a real taste of our love (or obsession) for all things Dunkin’.”

Donations to the Dunkin’ Joy in Childhood Foundation will benefit the organization’s impact programs that provide joy to kids battling hunger or illness, including the Dogs for Joy program, introduced in 2018 to bring full-time facility dogs to children’s hospitals.

“Our partnership with BARK aligns perfectly with our mission, as we see these toys bringing joy not just to the dogs, but to kids as well,” says April McGonnigal, director, Dunkin’ Joy in Childhood Foundation.

“With the proceeds going directly to our grant programs that provide the simple joys of childhood to kids battling hunger or illness, we see the direct impact it has in children’s hospitals and nonprofit organizations across the country. This fourth year is a testament to the partnership’s success.”

Since 2020, BARK and Dunkin’s collaboration has raised nearly $7 million. To date, the Dunkin’ Joy in Childhood Foundation has funded 41 facility dogs across 30 hospitals, impacting hundreds of thousands of young patients.