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Desserts and drinks are on the menu.

License Global

November 22, 2023

1 Min Read
Baileys logo.
Baileys logo. Baileys

Maurizio Distefano Licensing has announced the launch of new products through the licensing agreements signed for the Baileys brand. 

  • Bauli and Baileys continue their journey together. Bauli’s Baileys Pandoro and Baileys Panettone balance the sweet taste of Baileys cream with the soft textures of Bauli’s Christmas treats. 

  • The Vicenzi Group has partnered with Baileys for new Grisbì biscuits with a crisp shortcrust and soft cream filling.   

  • Caffè Borbone now has a Baileys version of its Cold Coffee Cream.  

  • Dessert Manifattura has introduced single-serving desserts in tiramisù and caramel flavors, including the taste of Baileys. 

“Baileys’ position in the Italian market is remarkably strong, and these licensed products enable consumers to savor the unmistakable flavor of their favorite liqueur in other highly successful products, cementing Baileys as the ultimate adult treat,” says Maurizio Distefano, president, Maurizio Distefano Licensing. “We are already working on new projects set to debut in 2024, promising even more tasty innovations.” 

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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