Pillsbury Introduces Funfetti The Elf on a Shelf Cookie Mixes

The Lumistella Company’s The Elf on the Shelf is a Christmastime tradition for millions of families all over the world, with more than 25 million The Elf on the Shelf Scout Elves, Elf Pets and Elf Mates adopted globally. This holiday season, Pillsbury is debuting three Funfetti The Elf on the Shelf Cookie Mixes, including Sugar Cookie Mix with Candy Bits, Hot Cocoa Cookie Mix and Sugar Cookie Mix with Peppermint Candy Cane Sprinkles. The limited-edition Funfetti The Elf on the Shelf Cookie Mixes are available at retailers nationwide through December.

“Funfetti has been inviting families to share in the joy of baking delicious treats together at home for the holidays so we are excited to be partnering with the iconic Christmas brand, The Elf on the Shelf, to launch Funfetti The Elf on the Shelf Cookie Mixes,” says Dan Anglemyer, chief operating officer, Hometown Food Company. “Knowing cookie mix sales spike across November and December, as families come together to celebrate the holidays, it was only natural to combine the enchantment of everyone’s favorite mischievous Scout Elf with the delightful taste and fun of Funfetti. These limited-edition holiday cookie mixes promise to bring a magical mix of flavors and festivity to create memorable moments for the whole family in the kitchen.”

“Funfetti The Elf on the Shelf Cookie Mixes are the perfect sweet treats for the millions of families that celebrate The Elf on the Shelf tradition,” says Helen Bransfield, executive director, licensing, The Lumistella Company. “We all know how much Scout Elves love cookies. And what says Christmas cheer more than festive cookies? We are pleased to partner bringing merry and bright moments to families this holiday season.”

The new Funfetti The Elf on the Shelf Cookie Mixes are available in seasonal and baking aisles nationwide.