Guy Fieri Introduces Frozen Food Line

Guy Fieri’s Flavortown frozen food line includes Fieri’s favorite meals.

License Global, Content Editor

October 25, 2023

1 Min Read
Guy Fieri Flavortown frozen food line, IMG
Guy Fieri Flavortown frozen food line IMG

Chef, restaurateur and TV host, Guy Fieri, has announced the launch of Guy Fieri’s Flavortown, a line of premium frozen entrées available exclusively at Walmart stores nationwide. Guy Fieri’s Flavortown features several of his favorite meals, including Sweet and Sour Pork, Cheesy Lasagna with Pepperoni, Sloppy Joe Mac and Cheese and a Cheesy Chicken Enchilada Bowl.

The partnership, which Flavortown’s licensing representative, IMG, facilitated, gives shoppers in the U.S. a chance to try Fieri’s meals. WME, part of the Endeavor network alongside IMG, represents Fieri.

The line is available now.

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IMGNorth America

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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