BRACH’S Introduces New ‘Elf’ Candy Lineup

Just in time for the holiday film’s 20th anniversary, BRACH’S reveals “Elf” candy canes, Swirly Twirly gum drops and Candy Cane Forest Mellowcreme candy.

License Global, Content Editor

November 2, 2023

1 Min Read
“Elf” candy, BRACH’S, Warner Bros. Discovery Global Consumer Products
“Elf” candyBRACH’S, Warner Bros. Discovery Global Consumer Products

BRACH’S is introducing a new, limited-time lineup of “Elf” candy, in partnership with Warner Bros. Discovery Global Consumer Products.

BRACH’S is giving fans a chance to indulge in holiday candies inspired by the “main elf food groups” including candy, candy canes, candy corn and maple syrup.

BRACH’S x “ELF” Candy Canes are available in new flavors inspired by the film, including Buddy the Elf Maple Syrup, World’s Best Cup of Peppermint Hot Cocoa and Cotton Candy Headed Ninny Muggins.

Swirly Twirly Gum Drops bring to life an iconic “landmark” during Buddy the Elf's journey to New York City with new dual-color swirled jelly candies, featuring Icy Blue Raspberry, Merry Cherry and Sweet Sugarplum flavors.

Candy Cane Forest Mellowcreme Candy comes in shapes based on the film’s characters, like Mr. Narwhal (Frosted Sugar Cookie), Leon the Snowman (Toasted Marshmallow), an Elf cap (Maple Syrup) and a Candy Cane (Peppermint).

“BRACH’S is honored to collaborate with Warner Bros. Discovery Global Consumer Products to celebrate the adored film, ‘Elf,’ that’s just as synonymous with the holiday season as our candy canes,” says Lauren Holtz Pezza, director, BRACH’S and seasonal marketing, Ferrara Candy Company. “Whether you’re watching your favorite holiday films, like ‘Elf,’ or decorating gingerbread houses, BRACH’S candies are the perfect treats to enjoy together while making sweet memories this season.”

Related:Warner Bros. Discovery Unveils 20th Anniversary ‘Elf’ Celebration

BRACH’S Peppermint Candy Canes, Wintergreen Candy Canes, Cherry Candy Canes, Peppermint Mini Candy Canes, Peppermint Crushed Candy Canes and more are available at retailers nationwide.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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