BRACH’S Introduces New ‘Elf’ Candy Lineup

BRACH’S is introducing a new, limited-time lineup of “Elf” candy, in partnership with Warner Bros. Discovery Global Consumer Products.

BRACH’S is giving fans a chance to indulge in holiday candies inspired by the “main elf food groups” including candy, candy canes, candy corn and maple syrup.

BRACH’S x “ELF” Candy Canes are available in new flavors inspired by the film, including Buddy the Elf Maple Syrup, World’s Best Cup of Peppermint Hot Cocoa and Cotton Candy Headed Ninny Muggins.

Swirly Twirly Gum Drops bring to life an iconic “landmark” during Buddy the Elf's journey to New York City with new dual-color swirled jelly candies, featuring Icy Blue Raspberry, Merry Cherry and Sweet Sugarplum flavors.

Candy Cane Forest Mellowcreme Candy comes in shapes based on the film’s characters, like Mr. Narwhal (Frosted Sugar Cookie), Leon the Snowman (Toasted Marshmallow), an Elf cap (Maple Syrup) and a Candy Cane (Peppermint).

“BRACH’S is honored to collaborate with Warner Bros. Discovery Global Consumer Products to celebrate the adored film, ‘Elf,’ that’s just as synonymous with the holiday season as our candy canes,” says Lauren Holtz Pezza, director, BRACH’S and seasonal marketing, Ferrara Candy Company. “Whether you’re watching your favorite holiday films, like ‘Elf,’ or decorating gingerbread houses, BRACH’S candies are the perfect treats to enjoy together while making sweet memories this season.”

Related:Warner Bros. Discovery Unveils 20th Anniversary ‘Elf’ Celebration

BRACH’S Peppermint Candy Canes, Wintergreen Candy Canes, Cherry Candy Canes, Peppermint Mini Candy Canes, Peppermint Crushed Candy Canes and more are available at retailers nationwide.