Boxed Water Launches Minions-Inspired Cartons

Boxed Water has launched new limited-edition cartons inspired by Illumination’s Minions from one of the world’s most successful animated franchises. Following the Jurassic World partnership, the Minions are the newest icons to adorn Boxed Water cartons. The sustainable water brand is drawing attention to its continued sustainability efforts, especially as they relate to its tree-planting initiatives across the U.S. 

“We are excited to partner with Universal Products & Experiences to spread joy with Illumination’s iconic Minions while raising awareness on sustainability efforts to help save the planet,” says Robert Koenen, chief revenue officer, Boxed Water. “The Minions are beloved by adults and kids alike, and we hope that they inspire others to use less plastic and help restore our National Forests.” 

Available in three different designs, each carton depicts Minions, Kevin, Bob and Stuart planting pine seedlings, underscoring Boxed Water’s successful tree-planting initiatives across the U.S., including 1.5 million planted trees with the National Forest Foundation as well as urban tree-planting efforts with One Tree Planted in Boston, Inglewood, San Francisco, New York and Orlando. The limited-edition Minions-inspired cartons are available on Boxedwater.com and Amazon through the end of this year. 

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