November 2, 2023
To celebrate the release of DreamWorks Animation’s “Trolls Band Together” on Nov. 17, Shake Shack is teaming up with the latest chapter in the “Trolls” franchise to offer a limited-time shakes menu for fans across the U.S. The trio of shakes is inspired by the characters in the film, Poppy, Branch and a new character, Viva, as well as traditional holiday flavors. The new menu items are accompanied by “Trolls”-themed holiday packaging, including a takeout bag, cup and tray liner and are now available at Shake Shack locations nationwide.
“We had a blast dreaming up the trio of shakes that so perfectly capture the flavor of ‘Trolls Band Together’ characters,” says Nick Wuest, senior manager, culinary innovation, Shake Shack. “It was only fitting we gave one of our most beloved shakes the Poppy treatment with sugar cookie popping candy and a pile of cotton candy ‘Trolls hair.’ We took a similar approach for Branch and Viva, combining classic flavors, like mint chocolate and cinnamon rolls, with the fun, joy and glitter of ‘Trolls’ that we know our guests will love.”
The trio of Trolls-themed shakes include:
Poppy’s Sugar Cookie Shake: Hand-spun sugar cookie frozen custard mixed with cookie dough pop candy, topped with whipped cream and cotton candy
Branch’s Chocolate Peppermint Shake: Hand-spun vanilla and chocolate frozen custard mixed with mint fudge, topped with whipped cream and mint candy crunch
Viva’s Cinnamon Roll Shake: Hand-spun cinnamon roll frozen custard, swirled with gold frosting, topped with whipped cream and gold confetti
“We’re excited to partner with Universal Pictures and DreamWorks Animation to bring the world of ‘Trolls’ from the big screen to life in our Shacks,” says Jay Livingston, chief marketing officer, Shake Shack. “It was so much fun taking inspiration from these colorful, beloved characters to create a trio of shakes, and we can’t wait for our guests to get a taste of ‘Trolls’ magic this holiday season, sparkles included.”
Shack fans in Los Angeles will also be able to enjoy a “Trolls”-themed experience at the West Hollywood Shack, complete with larger-than-life Trolls characters on the Shack’s roof, giveaways and an interactive musical experience with music from the new feature film.
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