While making its debut in time for the holidays, Carte D’Or Baileys is a permanent flavor extension.

License Global

November 20, 2023

1 Min Read
Carte D’Or dessert.
Carte D’Or dessert. Beanstalk

Carte D’Or, a U.K. dessert brand, is partnering with Baileys for the holiday season with the launch of Carte D’Or Baileys.  

The new product marks the first alcohol brand collaboration for Carte D’Or in the U.K. Crafted with Baileys flavor vanilla ice cream, dark chocolate flavor pieces and Baileys flavor caramel sauce, Carte D’Or Baileys Provides a unique dessert experience, combining Carte D’Or’s indulgence with Bailey’s creamy taste for over-18 consumers.  

Now available across grocery and convenience channels, the product will remain part of the Carte D’Or portfolio beyond the festive season as a permanent flavor extension.  

The partnership was brokered by Baileys’ global brand extension agency, Beanstalk.  

“We are so excited to be launching this new iconic festive ice cream innovation,” says Jennifer Dyne, head, ice cream U.K. and Ireland, Unilever. “Bringing together the number one premium desserts brand with one of the UKs most loved festive drinks it’s guaranteed to drive excitement in the ice cream aisle throughout this busy season and creates a great opportunity for retailers to tap into a new premium dessert offering driven by two of Christmas’ most loved products.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like