Carte D’Or, Baileys Launch DessertCarte D’Or, Baileys Launch Dessert
While making its debut in time for the holidays, Carte D’Or Baileys is a permanent flavor extension.
November 20, 2023
Carte D’Or, a U.K. dessert brand, is partnering with Baileys for the holiday season with the launch of Carte D’Or Baileys.
The new product marks the first alcohol brand collaboration for Carte D’Or in the U.K. Crafted with Baileys flavor vanilla ice cream, dark chocolate flavor pieces and Baileys flavor caramel sauce, Carte D’Or Baileys Provides a unique dessert experience, combining Carte D’Or’s indulgence with Bailey’s creamy taste for over-18 consumers.
Now available across grocery and convenience channels, the product will remain part of the Carte D’Or portfolio beyond the festive season as a permanent flavor extension.
The partnership was brokered by Baileys’ global brand extension agency, Beanstalk.
“We are so excited to be launching this new iconic festive ice cream innovation,” says Jennifer Dyne, head, ice cream U.K. and Ireland, Unilever. “Bringing together the number one premium desserts brand with one of the UKs most loved festive drinks it’s guaranteed to drive excitement in the ice cream aisle throughout this busy season and creates a great opportunity for retailers to tap into a new premium dessert offering driven by two of Christmas’ most loved products.”
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