‘Bluey x CAMP’ Immersive Adventure Comes to Boston

Beginning July 19, fans can step inside Bluey’s house at “Bluey” x CAMP, Burlington Mall, with exclusive merchandise available.

License Global

May 9, 2024

2 Min Read
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CAMP, a family experience company, has announced it will bring its immersive adventure, “Bluey” x CAMP, to Boston this summer as the third stop on its U.S. tour. Starting July 19, at the CAMP store in Burlington Mall, Boston families can explore Bluey and Bingo’s house in an immersive adventure created in collaboration with BBC Studios

Behind CAMP’s signature Magic Door, families can visit Bluey’s home – a 5,000-square-foot house inspired by the show. Guests at “Bluey” x CAMP have the opportunity to:

  • Play Bluey games, from Magic Asparagus to Keepy Uppy

  • Show off their best moves in Bluey’s playroom

  • Climb through a two-story pillow fort and a cardboard box castle

  • Discover hidden Easter eggs from their favorite “Bluey” episodes nestled throughout the house

  • Enjoy short “Bluey” animations created by Ludo Studio

  • Snap a selfie with Bingo and Bluey in a grand finale meet-and-greet

  • Shop exclusive “Bluey” x CAMP co-branded merchandise

“Bostonians really embraced the CAMP magic when we opened our store in 2022,” says Amanda Raposo, chief experience officer, CAMP. “Last year, we hosted Bluey and Bingo meet-and-greets in our Boston store at Burlington Mall, which sold out faster than you can say, ‘Wackadoo!’ And soon at ‘Bluey’ x CAMP, you’ll get to step inside a fully immersive ‘Bluey’ experience in real life; we can't wait to share this heartwarming, hilarious experience with even more families this summer.”

“We are excited to work with CAMP to bring their newest immersive show to Burlington Mall,” says Nancy Gilbert, regional vice president, marketing, Burlington Mall. “We love introducing new concepts like ‘Bluey’ x CAMP as part of our commitment to creating new experiences for families and offering a one-stop destination where they can shop, dine and play.”

CAMP and BBC Studios have also collaborated on an exclusive co-branded “Bluey” collection of toys and merchandise. Giftable favorites from the collection include the “Bluey” x CAMP Heeler Family Car Doodler, Bluey Ring Tower stackable wooden toy and Bluey and BingoEars Headbands. The collection is available in-store in Boston, on Camp.com and in other CAMP stores across the U.S.

“We are delighted that the ‘Bluey’ x CAMP experience is resonating so strongly with kids and we are able to bring this collaboration to more locations throughout the U.S., giving more fans the opportunity to laugh, play and pretend with Bluey and her family,” says Suzy Raia, senior vice president, consumer products and business development, BBC Studios. “CAMP is a fantastic partner for Bluey, and through this unique partnership, we are offering an unforgettable opportunity for young fans and their families to make lasting memories together.”

The Magic Door will open to “Bluey” x CAMP July 19 at CAMP’s store in Burlington Mall. “Bluey” x CAMP will be in Boston for a limited time before moving to another CAMP location, to be announced at a later date.

About the Author(s)

License Global

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