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November 22, 2023
emoji-The Iconic Brand has partnered with Trolli China, a gummy candy enterprise under Mederer Group, to launch a new range of center-filled gummy candies. The deal was brokered by Medialink, agent for emoji -The iconic Brand for the Mainland China region.
The first batch of Trolli x emoji brand products, featuring 24 designs, was launched on Trolli.tmall.com Oct. 1. In the upcoming weeks, additional packaging options, such as twin-packs, 90-gram bags and party tubs will also be introduced into the market.
“With the slogan, ‘Let the Fun Win,’ Trolli always strives to provide the ultimate enjoyment of gummy candies to consumers,” says Jessica Chen, marketing manager, Trolli China. “This partnership with emoji-the Iconic Brand, known by their funny icons, is a perfect match. Combining 24 different emoji brand designs with the popular mango flavor, the Trolli x emoji brand center-filled gummy candies are an incredibly fun and delicious creation.”
“We are thrilled to collaborate with Trolli, a globally recognized candy brand,” says Marco Huesges, chief executive officer, founder, the emoji company. “The unique emoji brand gummies are incredibly innovative, and sure to bring joy not only to children but also adults.”
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