Crayola Plans Ongoing Expansion of Creativity in Schools

Seeks partners for future development of global program that has grown threefold in three years.

License Global

May 8, 2024

2 Min Read
Crayola Creativity Week
Crayola Creativity WeekCrayola

Crayola has announced it is seeking partners to expand its global education initiative, Crayola Creativity Week. The brand is looking to collaborate and extend the outreach for the Jan. 27 through Feb. 2, 2025, event. The week-long program is designed to help children understand the importance of creativity and help educators use creativity across curriculums to enrich learning and boost creative confidence.

Creativity Week lies at the heart of Crayola’s mission to celebrate and nurture children’s creativity. The innovative programming – which the brand provides at no charge – engages educators and kids with hands-on learning and introduces them to inspiring authors, illustrators, entrepreneurs, astronauts, musicians and athletes, who all explain the role creativity has played in their lives.

The three-year-old initiative has grown by 205% since its debut in 2022. This year, 405,000 teachers from 100 countries participated in Crayola Creativity Week and more than six million students were immersed in unique educational experiences, including daily celebrity videos, literacy experiences and creative challenges.

“Our growth strategy for Creativity Week includes extending our reach both domestically and internationally,” says Victoria Lozano, executive vice president, marketing, Crayola. “Now is a pivotal moment to join this rapidly growing program that boosts learning with creativity and helps kids reach their full potential. Our strong brand equity positions Crayola and our partners to create unique new content and experiences together.”

Related:Crayola: Using Color as a Language Intrinsic to Storytelling

The program’s downloadable resources align with the education standards in 15 countries and are translated into eight languages. These help teachers empower students to bring creativity to every subject area, from literacy to math and science as well as social and emotional learning. Schools gather entire learning communities together to enjoy the culminating assembly and showcase the week’s worth of hands-on experiences as educators and students celebrate creativity.

“Crayola Creativity Week provides children with tools to express their thoughts and imagination and inspires innovative thinking while helping kids develop lifelong creative mindsets,” says Cheri Sterman, senior director of education, Crayola. “It’s part of a larger brand initiative to support childhood creativity and help educators and parents celebrate more creative moments with children.”

Crayola representatives will be available to discuss potential partnerships and sponsorships of Crayola Creativity Week at Licensing Expo, Las Vegas, May 21-24.

Register for Licensing Expo 2024.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like