Club Crisps Launches New Flavor with Mike’s Hot Honey

Sweet and spicy snacking is having a moment: “Swicy” conversation among snackers and on food menus has increased by 38% in the past year. Leaning in on this buzzing duo, Club Crisps and Mike’s Hot Honey are giving fans a new collab with Club Crisps flavored with Mike’s Hot Honey, a new, limited-edition snack with a buttery, crispy twist. 

Club Crisps’ first brand collaboration comes in partnership with America’s Original and No. 1 Hot Honey brand to bring a craveable snack that has it all. Each crisp is flavored with Mike’s Hot Honey’s signature sweet-heat combo of 100% pure honey infused with chili peppers.  

“We’re always eager to learn what our fans’ new flavor obsessions are so that we can create a fun and unique snacking experience,” says Carrie Foose, director, brand marketing,  Kellanova Crackers. “Working with Mike’s Hot Honey to create this sweet and spicy new crisp for the ever-growing spicy snacker segment is an exciting first-of-its-kind innovation for Club Crisps and for the entire Club portfolio. We can’t wait to work with the Mike’s Hot Honey team to bring fans just what they’ve been waiting for with this limited-time innovation sure to deliciously spice up your and your club’s snacking game.” 

“We couldn’t think of a better way to bring our first cracker-brand collaboration to life with the iconic, buttery crisps of Club,” says Mike Kurtz, founder, Mike’s Hot Honey. “We hope Club and Mike’s Hot Honey fans enjoy relaxing and snacking on these buttery Club Crisps infused with our distinctive sweet-heat for a unique and delicious way to satisfy their cravings.” 

Club Crisps flavored with Mike’s Hot Honey will be available for a limited time at retailers nationwide starting this month.