November 7, 2023
Luxury candy brand, Sugarfina, has collaborated with Hasbro to make a sweet new version of the Candy Land board game.
Complete with gourmet candies from the high-end candy maker, the Candy Landx Sugarfina Candy boardgame is a keepsake collector’s item filled with playing cards, game pieces and candy. While traveling to the Candy Castle, pass by Sugarfina-inspired destinations: Haunted Cookie House, Sugarfina Boutique and Gummy Bear Cloudsalong the way. Draw a picture card? Move your pawn forward or backward on the path to the matching picture and pull a piece of candy from the corresponding drawer.
Players will delight in flavors from around the world, like Queen Frostine Pearls, Jolly Gumdrops and Mr. Mint Caramels.The collection also features a Strawberry Pink Cloud Chocolate bar, a strawberry-flavored white chocolate bar topped with sparkling sugar and pop rocks.
“Putting a spin on whimsy is what Sugarfina is known for,” says Scott LaPorta, chief executive officer, co-investor, Sugarfina. “With this collaboration, we were excited to innovate the beloved childhood game while bringing a new way of candy tasting to grown-ups and children alike.”
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