October 26, 2023
In partnership with Warner Bros. Discovery Global Consumer Products, Keebler is celebrating the 20th anniversary of the holiday movie, “Elf,” with the release of “Elf” Limited-Edition Keebler Gingerbread Fudge Stripes.
This exclusive release is a festive take on Keebler’s Fudge Stripes, featuring the sweet taste of gingerbread complemented by white fudge. The cookies feature four designs based on scenes from the film, along with packaging that celebrates two decades of the holiday movie.
Keebler is also releasing Pretzel Pie Crusts, a salty and sweet take on the brand’s ready-to-eat crusts.
“We are excited to help spread holiday magic this season and offer families delicious ways to create more meaningful moments,” says Alicia Mosley, vice president, marketing, Keebler. “With our tasty holiday offerings, everyone can enjoy moments of togetherness, whether they’re creating holiday desserts with our new Pretzel Pie Crusts or celebrating the 20th anniversary of an iconic film with the ‘Elf’Limited-Edition Keebler Gingerbread Fudge Stripes.”
Consumers can also interact with Ernie through Keebler’s immersive digital platform, Open for Magic. This platform allows fans to connect with Keebler’s Ernie the Elf and “Elf’s” Buddy the Elf, by building a virtual gingerbread house with their families. Bakers can get inspiration for their holiday dishes through new seasonal recipes.
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