Mob Entertainment, Scholastic Team for ‘Poppy Playtime’

Collaboration sets the stage for the release of “Poppy Playtime Orientation Notebook,” the first of many books that explore the lore of the video game series.

License Global

May 9, 2024

2 Min Read
“Poppy Playtime Orientation Notebook.”
“Poppy Playtime Orientation Notebook.”Mob Entertainment

Mob Entertainment, a transmedia entertainment company, creator of the successful “Poppy Playtime” franchise and Huggy Wuggy, has announced it has signed a deal with Scholastic Corporation. The “Poppy Playtime Orientation Notebook” offers a journey into the enigmatic realm of Playtime Co. and the origins of Huggy Wuggy, the Smiling Critters and other favorite characters from the hit horror video game.  

“This partnership with Scholastic marks a significant milestone for Mob Entertainment, solidifying our commitment to transmedia storytelling,” say Zach Belanger, co-founder, chief executive officer, and Seth Belanger, co-founder, chief commercial officer, Mob Entertainment. “Each chapter of our video game series exposes more about Playtime Co. and we are excited that this book gives our fans a new way to go deeper into the story.” 

Authored by a brilliant biologist-turned-employee of Playtime Co., the “Poppy Playtime Orientation Notebook” offers readers a glimpse into the mysterious world of Playtime Co. From the perplexing recruitment of a biologist to the discovery of hidden company secrets, this illustrated manual provides an immersive experience, enriched with handwritten notes and insider revelations. 

In addition to the deep lore explored in the “Poppy Playtime Orientation Notebook,” the partnership promises an array of genres awaiting eager readers. The collaboration will explore diverse storytelling landscapes from young adult novels to visually stunning graphic novels. 

Related:‘Poppy Playtime Forever’ Game Launches on Roblox

“Embarking on this exciting new publishing journey with Mob Entertainment will allow us to create expanded stories to create new worlds that will captivate the imagination of fans and new readers alike,” says Debra Dorfman, vice president, publisher, global licensing brands and media, Scholastic. “The release of the ‘Poppy Playtime Orientation Notebook’ is just the beginning of what promises to be a thrilling (and haunting) lineup of books.” 

The “Poppy Playtime Orientation Notebook” is intended for ages 12 and up. It is available online at the Scholastic store and local bookstores and retailers.  

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like