MGA’s Miniverse Inks First Partnership with Warner Bros. Discovery

Collab will see the launch of a rare “Elf” collectible within its Make It Mini Food Holiday Theme collection.

License Global, Content Editor

November 2, 2023

1 Min Read
Mini Verse, "Elf" 20th Anniversary Logos, MGA Entertainment
Mini Verse, "Elf" 20th Anniversary Logos MGA Entertainment

MGA Entertainment has announced a range of mini seasonal products from MGA’s Miniverse, its miniature collectible brand. The Make It Mini Food Holiday Theme collection features its first licensed partnership as part of the new series. In addition to the new line’s Gingerbread House, Hot Cocoa and Roasted Turkey capsules, MGA’s Miniverse has partnered with Warner Bros. Discovery Global Consumer Products to launch a collectible inspired by the holiday film, “Elf,” the Mini Buddy the Elf Candy Spaghetti dish.

The sweet and savory Candy Spaghetti has been scaled down and transformed into a miniature collectible in time for the film’s 20th anniversary. There are only 20,000 unique capsules concealed by mystery packaging within the holiday line.

“Enjoying new and favorite activities with friends and family is a big part of what makes the holiday season so special, and the Miniverse Make It Mini Food Holiday Theme collection helps create those special memories,” says Isaac Larian, founder, chief executive officer, MGA Entertainment. “As the original and first-ever collectible line to combine miniatures with a DIY element, Miniverse is unlike any other brand on the market today. We are proud to partner with Warner Bros. Discovery on this ultra-rare Mini Buddy the ‘Elf’ spaghetti dish, the perfect movie viewing party activity or stocking stuffer.”

Related:Warner Bros. Discovery Unveils 20th Anniversary ‘Elf’ Celebration

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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