RHS Announces Chocolate and Confectionery Deal with House of Sarunds

The Royal Horticultural Society (RHS) has announced a partnership in the confectionery category, further underlining the appeal of the U.K.’s gardening charity to companies in a wide range of diverse product categories. The House of Sarunds, a distributor of chocolate and confectionery, has been licensed to produce a special RHS range of English chocolate, confectionery and biscuits, which launches early next year. 

Designed to appeal to a wide audience of all ages, the first collection of products will include biscuits and traditional boiled sweets in tins for gifting as well as exquisite chocolate boxes and bags. The collection, which will also include vegan options, will be available at multiple garden centers. 

After the initial launch in Q1 of 2024, the retail footprint will extend over the following months to independent garden centers, florists, farm shops and gift retailers. A second phase, including additions to the range, will launch in May, with further additions planned throughout the year. 

The packaging design inspiration draws on works from the RHS Lindley Collections of botanical art, qnd has been supplied with sustainability in mind. The tins are ideal for reuse, while the boxes and bags contain recycled or recyclable elements. 

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Independently owned and managed, the House of Sarunds supplies the largest range of British and Belgian chocolate currently available to the independent retail and food service sectors. 

“Our ethos is to provide the highest-quality products in the wholesale chocolate market hand-in-hand with outstanding customer service,” says Peter Martin, managing director, House of Sarunds Limited. “We are delighted that the U.K.’s favorite gardening charity has acknowledged this commitment through a partnership that we are sure will delight confectionery lovers of all ages.” 

“With this agreement, we are yet again demonstrating how diverse the appeal of the RHS brand is while, as ever, partnering with a best-in-class company,” says Cathy Snow, licensing manager, RHS. “Few know and understand chocolate and confectionery like the House of Sarunds. We’re delighted to be working with this leader in its field.”