Partnership With Punch
Mervyns signed an exclusive multi-tiered partnership with six-time
world boxing champion and Olympic Gold Medalist Oscar De La Hoya. The
deal includes the Oscar De La Hoya Collection of casual, active inspired
apparel and accessories for men and young men merchandised in the mens
department in a shop environment. Other elements: The Oscar De La Hoya
Experience mobile tour, which gives fans an opportunity to view a wide
variety of memorabilia in a custom-built, 75-foot rig that is traveling
to community events and select markets this spring and summer. De La Hoya
also teamed up with Mervyns on its Go places. Read.
childrens literacy program.
Marvel Expands its Universe With Lions Gate
Marvel Enterprises is partnering with Lions Gate Entertainment on a deal
to develop, produce, and distribute original animated DVD features based
on certain characters within the Marvel universe. Marvel and Lions Gate
will collaborate on eight original animated projects in either 2-D or
3-D format with the first title slated for late 2005. Under terms of the
agreement, Lions Gate will provide Marvel with licensing fees for character
rights and fund all of the development, production, distribution, and
marketing for each title. Marvel will spearhead creative development and
National Geographic Digs into Animation
National Geographic Television & Films Kids Programming
and Production unit is getting into the animation business signing a deal
with creators Paul Rugg and Adam Taylor to develop an animated comedy
series for 6- to 11-year-old kids. Rugg is a writer, producer, composer,
and voice actor whose credits include Animaniacs, One Saturday Morning,
Freakazoid!, and Tiny Toons Adventures. Taylor and his father own Taylor
Entertainment Group LLC whose credits include Pink Panther 40th Anniversary
Music Video, Bullet Proof Monk, and Stargate Infinity.
Fashion Maven to Stylize Trollz
DIC Entertainment hired fashion consultant Estevan Ramos to create the
overall style guidelines for its new Trollz brand and forecast the trends
of young teens. Ramos will collaborate with DICs creative team,
spearheaded by Mike Maliani, executive vice president of production creative,
and Vincent Marchica, vice president of creative in the consumer products
division. Ramos is a 16-year fashion industry veteran with an impressive
client list from the worlds of music, television, film, and fashion.
Mary Engelbreit Gets Animated
GoodTimes Entertainment and Mary Engelbreit Studios will partner with
Schwartz & Associates Creative to produce and distribute Engelbreits
first animated DVD and VHS based on her childrens book, The
Night Before Christmas. The product will feature an extended original
story, three original songs, and an original score targeted to four- to
eight-year-olds. The Night Before Christmas will be available in all channels
October 5, 2004, for $9.95 VHS and $14.95 DVD.
Toasting New Deals
The Andy Warhol Foundation has partnered with Knightsbridge Fine Wines,
Inc. to launch Amer*Icon, a super premium collection of wines
from Napa Valley. The deal was brokered by the foundations exclusive
agency The Beanstalk Group. The label of each bottle will feature imagery
from the pop artist and retail for approximately $30. The initial portfolio
of Amer*Icon wines includes a Chardonnay, red Meritage blend, Estate Cabernet,
and Estate Merlot. Proceeds will benefit the Andy Warhol Foundation.
In other Beanstalk news, the licensing agency has been selected
to manage the licensing program for NYC2012, the committee leading New
Yorks bid for the 2012 Olympic Games. Seth Siegel, The Beanstalk
Groups co-founder and chairman, licensing, joins the NYC2012 Creative
Council, a group of marketing executives who are contributing their time
and their marketing agencies resources to the bid on a pro-bono
basis. The International Olympic Committee will select a host city for
the 2012 Olympic Games, July 6, 2005. New York is competing against London,
Madrid, Moscow, and Paris.
The Hatchery to Support Sammy Keyes
The Hatchery LLC has acquired all film and television rights to the Sammy
Keyes series of childrens mystery books by Wendelin Van Draanen.
The series presently has eight titles and more than one million books
in print in 11 countries. The ninth book, Sammy Keyes and the Psycho
Kitty Queen, is due in fall by Random Houses Alfred A. Knopf.
The series features feisty girl detective Sammy Keyes, whose penchant
for speaking her mind often gets her into trouble but whose tenacity and
curiosity lead her to solving a variety of action-packed, exciting mysteries.
HarperCollins Benji Publishing Program
HarperCollins Childrens Books will create a publishing program based
on the new feature film, BenjiOff The Leash (due August 27), written
and directed by original Benji creator Joe Camp. HarperCollins will launch
the movie tie-in book program in July 2004 with three titles, one movie
novelization, and two beginning readers. The licensing and promotional
program is being managed for The Hatchery, LLC and Benji by Jill Newhouse
Calcaterra of Terra Pacific Entertainment Marketing.
Giuliano Upped to SVP of Licensing
Bruce Giuliano was promoted to senior vice president of licensing of Sanrio,
effective immediately. The five-year company veteran is responsible for
the continued strategic development and expansion of the companys
licensing program with new products and product categories, retail partnerships
around the Sanrio brands, and the continued creation of innovative brand
Arlen Joins FUNimation
FUNimation Productions, Ltd. named Lisa Arlen as the companys new
director of marketing. In her new position, Arlen will be responsible
for enhancing retail relationships, programs, and promotional opportunities
to support the companys brands in all retail categories. She also
will work in a new division focused on developing and distributing preschool
and childrens programs and series due in September 2004.
Licensing Show Shuttle
The International Toy Center will provide shuttle bus service between
the ITC and the Jacob Javits Convention Center during Licensing 2004 International
Show, June 8 to 10. This first-time initiative will better accommodate
the numerous buyer-tenant appointments that regularly take place at the
ITC during the show. The shuttle will run between 9 a.m. and 5:30 p.m.
from the ITCs 23rd Street entrance and the Javits Center. For further
information on the shuttle schedule, visit www.thetoycenter.com
NEW! License To Style: An exciting live event demonstrating how pop culture
NEW! The Content Zone: Special exhibit area to meet TV, film, book, and interactive
NEW! Employment Opportunities: Out of work or looking to make a job change?
13 NEW Sessions at L!censing University.
For complete show
Its a Wrap
Sponsored by: Partnership With Punch Mervyns signed an exclusive multi-tiered partnership with six-time world boxing champion and Olympic Gold Medalist Oscar De La Hoya. The deal includes the Oscar De La Hoya Collection of casual, ac