Rocket Licensing, Mercis BV Announce Miffy x Cath Kidston Collab

Launch of limited-edition collection supported by social media teaser campaign.

License Global

April 22, 2024

2 Min Read
Miffy x Cath Kidston Campaign, Rocket Licensing
Miffy x Cath Kidston Campaign Rocket Licensing

A multi-product collaboration between Miffy, a brand created by Dick Bruna, and lifestyle brand, Cath Kidston, has launched.

Available while stocks last, exclusively at Next in the U.K., in Cath Kidston stores in Thailand, Hong Kong and Taiwan and on Next online globally, the limited-edition range includes a collection of bags and accessories for women and kids, women’s pajamas and children’s dresses. The collection also includes five “Made-In-England” mugs.

Merging illustrative worlds, this limited-edition collection partners Cath Kidston’s florals with Miffy’s graphics. A juxtaposition that embraces both brands’ sense of warm nostalgia and timeless aesthetic offers consumers a kaleidoscopic fantasy, where Miffy’s wardrobe is framed by hand-painted florals and her friends celebrate in blocks of color mixed with ditsies.

“Miffy and friends are an ideal partner for Cath Kidston, a unique British brand that takes classic items and reimagines them with style and humor,” says Marja Kerkhof, managing director, Mercis, global brand owner for Miffy. “Inspired by Dick Bruna’s delightful creation, Cath Kidston has created truly magical floral worlds for Miffy to play in that will delight children and adults everywhere.”

“For Miffy to explore the Cath world, it had to be joyful,” says Holly Marler, head, creative, Cath Kidston. “We wanted to create these magical scenes for her to play in with a synergy that’s inspired by our brands’ mutual commitment to artistry. Going to see Dick Bruna’s studio and seeing his creative process was so inspiring. You can see our respect for that in the prints painted especially for this collaboration.”

“Pre-launch interest has been exceptionally strong for this collection – and it’s not surprising: both Miffy and Cath Kidston have an enormous cross-generational appeal and the social media campaign has skillfully supported both brands and encouraged a strong feeling of anticipation,” says Rob Wijeratna, joint managing director, Rocket Licensing. “And with good reason: this is a thrillingly bold and colorful collection, full of joy.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like