Longaberger, Crayola Launch New Collaboration

Collectible baskets feature distinct Crayola characteristics, colors and hand-woven craftmanship.

License Global, Content Editor

April 23, 2024

1 Min Read
Crayola Longaberger basket.
Crayola Longaberger basket. Crayola

Longaberger, a home collectible brand, and Crayola have announced a new partnership and launched a home accessory collection. The collection, featuring vibrant designs that embody the spirit of creativity, will launch exclusively on Longaberger.com. 

“We are thrilled to see this partnership come to life with the first Longaberger x Crayola Collection,” says Joe Falco, president, chief merchandising officer, Xcel Brands. “This collaboration will inspire creativity, promote self-expression and bring color, the greatest luxury, into your home.” 

“Crayola is known for inspiring creativity through color,” says April Heeren, general manager, Crayola Outbound Licensing. “This collaboration combines Longaberger’s signature style and design with Crayola’s iconic shape and colors for a collection that is imaginative, one-of-a-kind, joyful.”

Read more about:

CrayolaNorth America

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like