Moose Toys, Universal Products & Experiences Unveil ‘Despicable Me 4’ Toys

The all-new line is infused with creativity and firsts.

License Global

April 22, 2024

1 Min Read
Ultimate Fart Blaster.
Ultimate Fart Blaster. Moose Toys

Moose Toys, in collaboration with Universal Products & Experiences, is bringing llumination’s “Despicable Me 4” to shelves. The toy line is available ahead of the film’s theatrical release on July 3. 

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” says Joe Smith, vice president, global and U.S. marketing, licensed brands, Moose Toys. “The melding of the innate subversive humor, friendship and fun that is embedded into the DNA of Illumination’s Despicable Me brand, paired with our Moose innovation, is sure to enhance the playtime experience. From enhanced versions of iconic favorites, like the Ultimate Fart Blaster – which now comes with scented, visible fart rings with a range of six feet – to the introduction of Mega Minions and all-new dressed-to-impress Anti-Villain League (AVL) Minions, these toys will further endear the beloved characters to their legions of fans.” 

As master toy licensee, Moose Toys has brought to life many of Illumination’s most popular Minions, as well as new Minions, in never-before-seen formats for fans to get acquainted, or reacquainted, with the characters. 

The official collection includes: 

  • The Ultimate Fart Blaster 

  • Mini Fart Blaster 

  • Transformation Chamber 

  • Mega Minions Action Figures 

  • Stretchy Figures 

  • Mini Mayhem Figures 

  • AVL Deluxe Minions  

The “Despicable Me 4” line is available at major retailers in the U.S. 

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like