WHP Global Adds New License with Agilitas Sports for Lotto

WHP Global has announced a new long-term license for Lotto with sportswear and athleisure solutions platform, Agilitas Sports. Through this license, Agilitas will have the exclusive rights to design, manufacture, promote and distribute the Lotto brand in India, Australia and soon in South Africa.

“We are delighted to embark on this journey with Agilitas Sports,” says Stanley Silverstein, chief commercial officer, WHP Global. “We are impressed by the expertise of the company's founders in the sportswear and athleisure market, along with the comprehensive business model they have crafted at Agilitas. Their dedicated focus on the sportswear industry and a profound belief in India's promising future as well as other markets like Australia and South Africa, is in line with our core mission of growing the Lotto brand globally.”

The acquisition of Lotto license rights comes at a time when India is witnessing a boom in the sports performance and athleisure categories.

“We are excited to launch our first consumer brand license with Lotto,” says Abhishek Ganguly, co-founder, chief executive officer, Agilitas Sports. “Through this license agreement, we will build and implement state-of-the-art manufacturing, cutting-edge technology and design innovation for Lotto for its product development, in addition to marketing and retailing of the brand.

Related:WHP Global Partners with Fashioncenter to Expand Lotto Brand in Central Europe

“Agilitas will invest in a dedicated management team to grow the Lotto brand through product creation, design innovation, supply chain, branding, marketing and channels of distribution. Our design and development team in Bangalore, brings together a wealth of experience in established global brands, enabling us to create relevant products that resonate with the Indian consumers.”

Agilitas will distribute Lotto products through D2C online channels, brand EBOs, shop-in-shops with retail partners and online marketplaces from its first year of launch. The objective is to bolster Lotto’s presence through consumer engagement, marketing and partnerships with athletes and clubs. Simultaneously, Agilitas will nurture grassroot talent and foster collaborations with designers, artists and musicians, aiming to build lasting brand affinity among aspirational consumers.

“Partnering with Agilitas Sports marks an exciting chapter for Lotto,” says Margaret Kivett, senior vice president, athletic vertical, WHP Global. “We are thrilled to collaborate with their dynamic team to amplify Lotto's presence in pivotal global markets, particularly in soccer and racket sports hotspots like India and Australia. Together, we’re poised to elevate the brand’s reach and impact, bringing the spirit of Lotto to even more enthusiasts worldwide.”