News

Latest news on brand licensing collaborations and brand extensions from the team at License Global.

Ground Up Hello Kitty sneakers
Footwear
Ground Up, Hello Kitty Launch Sneaker Collab for Kids Foot LockerGround Up, Hello Kitty Launch Sneaker Collab for Kids Foot Locker

Ground Up celebrates Hello Kitty’s 50th anniversary with exclusive footwear.

byLicense Global
Sep 9, 2024
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1 Min Read
“The Good Night Truck Picture Book”
Publishing
Penguin Young Readers, Ford Motor Co. Partner for Children’s BooksPenguin Young Readers, Ford Motor Co. Partner for Children’s Books
byLicense Global
Sep 9, 2024
1 Min Read
"Polly Pocket"
Entertainment
Mattel, WildBrain Ink Distribution Deals for ‘Fireman Sam,’ ‘Polly Pocket’Mattel, WildBrain Ink Distribution Deals for ‘Fireman Sam,’ ‘Polly Pocket’
byLicense Global
Sep 9, 2024
2 Min Read
Bubblegum Kids Archie's Milkshake
Food & Beverage
Bubblegum Kids Announces Deals with Nine LicensorsBubblegum Kids Announces Deals with Nine Licensors
byLicense Global
Sep 9, 2024
2 Min Read
Harpoon x L.L.Bean Harvest Lager
Food & Beverage
Harpoon Brewery and L.L.Bean Launch Harvest LagerHarpoon Brewery and L.L.Bean Launch Harvest Lager
byLicense Global
Sep 9, 2024
2 Min Read
Ballantine's True Music Icons Volume II
Food & Beverage
Ballantine’s Scotch Unveils Elton John, John Lennon TributesBallantine’s Scotch Unveils Elton John, John Lennon Tributes
byLicense Global
Sep 9, 2024
1 Min Read
"Bluey" collection
Fashion
BoxLunch Launches ‘Bluey’ Collection
BoxLunch Launches ‘Bluey’ Collection
Sep 9, 2024
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1 Min Read
byLicense Global
“NBA 2K25” 
Video Games
‘NBA 2K25’ Launches Worldwide
‘NBA 2K25’ Launches Worldwide
Sep 9, 2024
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1 Min Read
byLicense Global
HUF x Toyota Land Cruiser collection.
Automotive & Cars
HUF, Toyota Celebrate Land Cruiser with Collection
HUF, Toyota Celebrate Land Cruiser with Collection
Sep 9, 2024
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1 Min Read
byLicense Global
NFL Build-A-Bears
Toys & Games
Build-A-Bear Scores Partnership Deal with Kansas City Chiefs
Build-A-Bear Scores Partnership Deal with Kansas City Chiefs
Sep 9, 2024
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1 Min Read
byLicense Global
PacSun x Paris Hilton collaboration
Fashion
PacSun, Paris Hilton Partner for Exclusive Merch
PacSun, Paris Hilton Partner for Exclusive Merch
Sep 9, 2024
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2 Min Read
byLicense Global
Toikido and Magic Star.
Entertainment
Toikido and Magic Star Forge Global Music Partnership
Toikido and Magic Star Forge Global Music Partnership
Sep 9, 2024
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1 Min Read
byLicense Global
SHEIN X SmileyWorld collection
Fashion
SHEIN X SmileyWorld Reveal Collaboration
SHEIN X SmileyWorld Reveal Collaboration
Sep 9, 2024
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1 Min Read
byLicense Global
“Premier League Player”
Video Games
Rezzil Announces Premiere League VR Game
Rezzil Announces Premiere League VR Game
Sep 9, 2024
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1 Min Read
byLicense Global
“TRANSFORMERS: Galactic Trials”
Entertainment
‘TRANSFORMERS: Galactic Trials’ Releases Trailer
‘TRANSFORMERS: Galactic Trials’ Releases Trailer
Sep 9, 2024
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2 Min Read
byLicense Global
Alexandra Algard-Mikanowski, Millimages
Streaming & TV
Millimages Reorganizes International Sales Dept. with New Appointments
Millimages Reorganizes International Sales Dept. with New Appointments
Sep 9, 2024
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2 Min Read
byLicense Global
Procidis' "Once Upon a Time…"
Streaming & TV
Banijay Kids & Family Expands Portfolio with Procidis Acquisition
Banijay Kids & Family Expands Portfolio with Procidis Acquisition
Sep 9, 2024
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1 Min Read
byLicense Global
NHRA x Hot Wheels
Toys & Games
NHRA, Hot Wheels Extend Partnership
NHRA, Hot Wheels Extend Partnership
Sep 9, 2024
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1 Min Read
byLicense Global
Monopoly “Wicked” Edition
Entertainment
Monopoly ‘Wicked’ Edition Launches
Monopoly ‘Wicked’ Edition Launches
Sep 6, 2024
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1 Min Read
byLicense Global
Crayola Create and Play app
Entertainment
Crayola, Red Games Launch Collab with The Smithsonian
Crayola, Red Games Launch Collab with The Smithsonian
Sep 6, 2024
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2 Min Read
byLicense Global
Panini logo
Sports
Panini America Partners with The Brandr Group on Collegiate NIL Initiatives
Panini America Partners with The Brandr Group on Collegiate NIL Initiatives
Sep 6, 2024
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2 Min Read
byLicense Global
MINISO Vietnam
Lifestyle
MINISO Launches Vietnam's First Sanrio-Themed Store
MINISO Launches Vietnam's First Sanrio-Themed Store
Sep 6, 2024
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1 Min Read
byLicense Global
Marvel The Uncanny X-Men Pinball Games, Stern Pinball
Toys & Games
Stern Pinball Releases Marvel The Uncanny X-Men Pinball Games
Stern Pinball Releases Marvel The Uncanny X-Men Pinball Games
Sep 6, 2024
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2 Min Read
byLicense Global
Warner Bros. Discovery Global Experiences
Entertainment
Warner Bros. Discovery Announces New Global Division
Warner Bros. Discovery Announces New Global Division
Sep 6, 2024
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3 Min Read
byLicense Global
Mike McGillion, sales director, Rubies UK
Entertainment
Rubies UK Taps Mike McGillion as New Sales Director
Rubies UK Taps Mike McGillion as New Sales Director
Sep 6, 2024
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1 Min Read
byLicense Global
Mad Engine's Gina Cappi, Angelina Yagudayev and Christine Bettles
Fashion
Mad Engine Appoints Three New Members to C-Suite
Mad Engine Appoints Three New Members to C-Suite
Sep 6, 2024
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2 Min Read
byLicense Global
The Barbie x Reebok Collection
Fashion
Reebok and Barbie Team Up for Collection
Reebok and Barbie Team Up for Collection
Sep 6, 2024
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3 Min Read
byLicense Global
Hello Kitty and Friends Cafe and Sanrio Smile Shop, Universal CityWalk
Retail News & Trends
Universal CityWalk Adds Hello Kitty and Friends Cafe and Sanrio Smile Shop
Universal CityWalk Adds Hello Kitty and Friends Cafe and Sanrio Smile Shop
Sep 5, 2024
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1 Min Read
byLicense Global
“One Piece” spring/summer 2025 collection to debut at New York Fashion Week.
Fashion
Toei Animation Joins Dim Mak for ‘One Piece’ Spring/Summer 2025 Collection
Toei Animation Joins Dim Mak for ‘One Piece’ Spring/Summer 2025 Collection
Sep 5, 2024
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1 Min Read
byLicense Global
Dungeons & Dragons x Dragon's Milk, New Holland Brewing
Food & Beverage
New Holland Brewing’s Dragon’s Milk Teams with Dungeons & Dragons
New Holland Brewing’s Dragon’s Milk Teams with Dungeons & Dragons
Sep 5, 2024
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1 Min Read
byLicense Global
PUMA x Aries Collection
Footwear
PUMA and Aries Debut First Collaboration
PUMA and Aries Debut First Collaboration
Sep 5, 2024
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1 Min Read
byLicense Global
Mad Beauty Autumn/Winter 2024 launches.
Beauty & Cosmetics
Mad Beauty Unveils Launches
Mad Beauty Unveils Launches
Sep 5, 2024
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3 Min Read
byLicense Global
Women In Toys, Licensing & Entertainment logo
Toys & Games
WiT Wonder Women Awards Honors Kitty Black Perkins
WiT Wonder Women Awards Honors Kitty Black Perkins
Sep 5, 2024
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1 Min Read
byLicense Global
‘Beetlejuice' skateboards, Welcome Skateboards
Movies
‘Beetlejuice,' Welcome Skateboards Launch Collaboration
‘Beetlejuice,' Welcome Skateboards Launch Collaboration
Sep 5, 2024
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1 Min Read
byLicense Global
Chipotle, Spirit Halloween Costumes
Apparel
Chipotle, Spirit Halloween Release Exclusive Costumes
Chipotle, Spirit Halloween Release Exclusive Costumes
Sep 5, 2024
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2 Min Read
byLicense Global
Latest News

Latest Video

Live at Licensing Expo: A Conversation with Netflix
Live at Licensing Expo: A Conversation with Netflix

Editor's Choice

Brand Licensing Europe’s Retail Mentoring Programme
Events
Brand Licensing Europe Hosts Licensing for Retail Seminar and WorkshopBrand Licensing Europe Hosts Licensing for Retail Seminar and Workshop
Sep 6, 2024
5 Min Read
Ben Roberts, content director, License Global, presenting his State of the Nation session at BLE 2023
Brand Licensing Europe
Brand Licensing Europe 2024 Content Agenda AnnouncedBrand Licensing Europe 2024 Content Agenda Announced
Sep 4, 2024
7 Min Read
2024 Leading Licensees Report
Rankings and Lists
Final Week to Submit for the 2024 Leading Licensees ReportFinal Week to Submit for the 2024 Leading Licensees Report
Sep 5, 2024
1 Min Read

Sponsored Content

Deadpool and Wolverine Collection, Rubies Masquerade
Sponsored Content
The Dominant Player in the Licensed Costume SpaceThe Dominant Player in the Licensed Costume Space
Aug 5, 2024
4 Min Read
Rubik’s Cube, Spin Master
Sponsored Content
Love for the Rubik’s Cube Continues to GrowLove for the Rubik’s Cube Continues to Grow
Jul 8, 2024
5 Min Read
Peppa Pig and Family dancing in their living room, Hasbro
Sponsored Content
How Peppa Pig Stays on Top of Consumers’ MindsHow Peppa Pig Stays on Top of Consumers’ Minds
Jun 7, 2024
6 Min Read
Sep 24 - Sep 26, 2024
BLE is the only pan-European event dedicated to licensing and brand extension, bringing together retailers, licensees and manufacturers.
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The August 2024 Issue is Out Now

License Global August 2024 issue

LATEST ISSUE

August 2024

The latest issue of License Global has launched! License Global's August 2024 issue focuses on the rise of women's sports, how global automotive businesses are taking their brands off-road and how the licensing industry can capitalize on consumer desire for self-care and self-confidence.

Sports

The Rise of Women’s Sports and Brand Licensing

Automotive & Cars

Automotive Special Report: How Global Automotive Businesses are Taking Their Brands Off-Road

Entertainment

Sony Pictures: Something for Everyone

Food & Beverage

Special Report: Food and Beverage Licensing Stays Hot

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