News

Latest news on brand licensing collaborations and brand extensions from the team at License Global.

PUBG MOBILE x Volkswagen licensing collaboration, PUBG MOBILE, Volkswagen
Video Games
PUBG MOBILE, Volkswagen to Bring Beetle Models to ‘Battlegrounds’PUBG MOBILE, Volkswagen to Bring Beetle Models to ‘Battlegrounds’

Players can choose between two Volkswagen models, the VW Käfer 1200L and the VW New Beetle Convertible.

byLicense Global
Oct 3, 2024
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1 Min Read
LVLY x Care Bears collaboration
Entertainment
Australia’s LVLY Partners with Care BearsAustralia’s LVLY Partners with Care Bears
byLicense Global
Oct 3, 2024
2 Min Read
“Daniel Tiger’s Neighborhood”
Location-Based Entertainment
Fred Rogers Productions, Palace Entertainment Partner for Theme ParksFred Rogers Productions, Palace Entertainment Partner for Theme Parks
byLicense Global
Oct 3, 2024
2 Min Read
Squishmallows x See's Candies logo, Jazwares
Toys & Games
See’s Candies, Squishmallows Announce Co-Branded Gift SetSee’s Candies, Squishmallows Announce Co-Branded Gift Set
byLicense Global
Oct 3, 2024
1 Min Read
Monte-Carlo Lifestyle x Heritage Gear bags
Lifestyle
Monte-Carlo Lifestyle, Heritage Gear Ink Collab for Exclusive BagsMonte-Carlo Lifestyle, Heritage Gear Ink Collab for Exclusive Bags
byLicense Global
Oct 3, 2024
1 Min Read
Formula 1 and LVMH execs sign 10 year partnership agreement.
Corporate Brands
Formula 1, LVMH Announce Historic Global PartnershipFormula 1, LVMH Announce Historic Global Partnership
byLicense Global
Oct 3, 2024
3 Min Read
Caravanserai Partners logo
Streaming & TV
Project First Taps Caravanserai Partners as Agent for ‘Leo the Truck’
Project First Taps Caravanserai Partners as Agent for ‘Leo the Truck’
Oct 3, 2024
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1 Min Read
byLicense Global
The Yu-Gi-Oh! “ugly holiday sweater”
Apparel
Yu-Gi-Oh!, BoxLunch to Launch Direct-to-Retail Apparel
Yu-Gi-Oh!, BoxLunch to Launch Direct-to-Retail Apparel
Oct 3, 2024
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2 Min Read
byLicense Global
"Dino Dex"
Entertainment
Safari Ltd., Mango Publishing Expand ‘Dino Dex’ with Toys, Games
Safari Ltd., Mango Publishing Expand ‘Dino Dex’ with Toys, Games
Oct 3, 2024
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2 Min Read
byLicense Global
Fisher-Price Little People Mean Girls Collector set
Entertainment
Fisher-Price Unveils ‘Mean Girls’ Little People Collector Set
Fisher-Price Unveils ‘Mean Girls’ Little People Collector Set
Oct 3, 2024
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1 Min Read
byLicense Global
Limited-edition collection of Halloween wines, featuring Universal Monsters, 19 Crimes Wines, Universal Monsters
Food & Beverage
19 Crimes Wines, Universal Monsters Launch Halloween Wines
19 Crimes Wines, Universal Monsters Launch Halloween Wines
Oct 3, 2024
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1 Min Read
byLicense Global
Mostro 3.D and Inhale Distressed Footwear and Apparel Collection, A$AP Rocky, PUMA
Footwear
A$AP Rocky and PUMA Drop Footwear and Apparel
A$AP Rocky and PUMA Drop Footwear and Apparel
Oct 3, 2024
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2 Min Read
byLicense Global
"The Addams Family" x Burger King menu items, Burger King, Amazon MGM Studios Consumer Products
Food & Beverage
Burger King Announces Limited-Time ‘The Addams Family’ Menu
Burger King Announces Limited-Time ‘The Addams Family’ Menu
Oct 3, 2024
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1 Min Read
byIan Hart
Scooby-Doo Crocs, Warner Bros. Discovery, Crocs
Movies
Warner Bros. Discovery Announces Scoobtober 2024
Warner Bros. Discovery Announces Scoobtober 2024
Oct 3, 2024
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4 Min Read
byLicense Global
Teenage Mutant Ninja Turtles x The Sidemen collection, Paramount Consumer Products & Experiences UK
Fashion
Paramount Consumer Products & Experiences UK to Launch TMNT Merch with The Sidemen
Paramount Consumer Products & Experiences UK to Launch TMNT Merch with The Sidemen
Oct 3, 2024
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2 Min Read
byLicense Global
"Dinosaurs Live!," The Natural History Museum
Location-Based Entertainment
Natural History Museum Launches Touring Theater Show
Natural History Museum Launches Touring Theater Show
Oct 2, 2024
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2 Min Read
byLicense Global
MGA x BRATZ Logos, MGA Entertainment
Toys & Games
MGA Launches Limited-Edition Bratz x ‘Mean Girls’ Collector Dolls
MGA Launches Limited-Edition Bratz x ‘Mean Girls’ Collector Dolls
Oct 2, 2024
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3 Min Read
byLicense Global
Miffy x Matcha Mogul Junbi Collaboration, The Joester Loria Group
Food & Beverage
Miffy and Matcha Mogul Junbi Debut Collaboration
Miffy and Matcha Mogul Junbi Debut Collaboration
Oct 2, 2024
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1 Min Read
byLicense Global
Thrifty Ice Cream Birthday Cake Flavor, Thrifty Ice Cream, Chuck E. Cheese
Food & Beverage
Thrifty Ice Cream, Chuck E. Cheese Collaborate for Birthday Cake Flavor
Thrifty Ice Cream, Chuck E. Cheese Collaborate for Birthday Cake Flavor
Oct 2, 2024
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1 Min Read
byLicense Global
Pop-Tarts Crunchy Poppers Pullover
Fashion
Pop-Tarts Debuts Limited-Edition ‘Pop-Tarts Crunchy Poppers Pullover’
Pop-Tarts Debuts Limited-Edition ‘Pop-Tarts Crunchy Poppers Pullover’
Oct 2, 2024
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1 Min Read
byLicense Global
THOR x Gordon Ramsay
Home
THOR Kitchen, Gordon Ramsay Partner on Kitchen Line
THOR Kitchen, Gordon Ramsay Partner on Kitchen Line
Oct 2, 2024
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2 Min Read
byLicense Global
Kennet Crayfish, Larkshead Licensing
Food & Beverage
Kennet Crayfish Company Taps Larkshead Licensing
Kennet Crayfish Company Taps Larkshead Licensing
Oct 2, 2024
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2 Min Read
byLicense Global
The Royal Horticultural Society, The Somerset Toiletry Company Logos
Home
RHS Licenses The Somerset Toiletry Company
RHS Licenses The Somerset Toiletry Company
Oct 2, 2024
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2 Min Read
byLicense Global
Cookware collection, Greenpan, Bobby Flay
Home
Greenpan, Chef Bobby Flay Partner for Cookware, Cutlery
Greenpan, Chef Bobby Flay Partner for Cookware, Cutlery
Oct 2, 2024
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1 Min Read
byLicense Global
Monopoly: Sonic the Hedgehog Edition, Hasbro
Toys & Games
Hasbro, Winning Moves Team Up for Versions of Classic Board Games
Hasbro, Winning Moves Team Up for Versions of Classic Board Games
Oct 2, 2024
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1 Min Read
byLicense Global
"Moana" doll, Mattel, Disney
Toys & Games
Mattel Unveils Disney’s ‘Moana 2’ Collection
Mattel Unveils Disney’s ‘Moana 2’ Collection
Oct 2, 2024
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1 Min Read
byLicense Global
The “Pac-Man Live Experience,” Little Lion Entertainment, Bandai Namco
Location-Based Entertainment
Little Lion Entertainment, Bandai Namco Unveil ‘Pac-Man Live Experience’
Little Lion Entertainment, Bandai Namco Unveil ‘Pac-Man Live Experience’
Oct 1, 2024
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2 Min Read
byLicense Global
Pip and Posy at Blenhiem Palace, Magic Light Pictures
Location-Based Entertainment
Magic Light Pictures Announces New ‘Pip and Posy’ Immersive Trail in Oxfordshire
Magic Light Pictures Announces New ‘Pip and Posy’ Immersive Trail in Oxfordshire
Oct 1, 2024
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2 Min Read
byLicense Global
All3Media International logo
Streaming & TV
All3media International Announces Merchandising Rights for 'Operation Ouch!'
All3media International Announces Merchandising Rights for 'Operation Ouch!'
Oct 1, 2024
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1 Min Read
byLicense Global
Care Bears Café in Bangkok, Cloudco Entertainment
Entertainment
Cloudco, Take Toys Open Second Care Bears Café in Bangkok
Cloudco, Take Toys Open Second Care Bears Café in Bangkok
Oct 1, 2024
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1 Min Read
byLicense Global
Mood Bears, Hunter Price
Toys & Games
Mood Bears Partners with Hunter Price
Mood Bears Partners with Hunter Price
Oct 1, 2024
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1 Min Read
byLicense Global
The AVI-8 x Imperial War Museums collection.
Accessories
IWM Partners with AVI-8 Watches
IWM Partners with AVI-8 Watches
Oct 1, 2024
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1 Min Read
byLicense Global
“Skibidi Toilet,” Bonkers Toys
Toys & Games
‘Skibidi Toilet’ Enters the Toy Aisle
‘Skibidi Toilet’ Enters the Toy Aisle
Oct 1, 2024
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2 Min Read
byLicense Global
A.1. Steakhouse Butter, Kraft Heinz, Brand Central
Food & Beverage
A.1. Enters the Dairy Aisle with Steakhouse Butter
A.1. Enters the Dairy Aisle with Steakhouse Butter
Oct 1, 2024
|
1 Min Read
byLicense Global
The Care Bears Grumpy Bear collection.
Apparel
TJama Announces Two Licensed Care Bears Collections
TJama Announces Two Licensed Care Bears Collections
Oct 1, 2024
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1 Min Read
byLicense Global
Latest News

Latest Video

25 Years of Brand Licensing Europe: A Conversation with Jazwares
25 Years of Brand Licensing Europe: A Conversation with Jazwares

Editor's Choice

Halloween decorations
Trends and Insights
Spooky Season has Arrived, Earlier than EverSpooky Season has Arrived, Earlier than Ever
Oct 1, 2024
7 Min Read
The Influentials 2024, License Global
Entertainment
Send Your Nominations for License Global’s InfluentialsSend Your Nominations for License Global’s Influentials
Sep 30, 2024
2 Min Read
BLE 2024 Characters, Brand Licensing Europe
Brand Licensing Europe
Record-Breaking Attendance Makes Brand Licensing Europe 2024 the Biggest in HistoryRecord-Breaking Attendance Makes Brand Licensing Europe 2024 the Biggest in History
Sep 27, 2024
3 Min Read

Sponsored Content

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Fans Immerse Deeper into Hello Kitty’s Universe for Big CelebrationFans Immerse Deeper into Hello Kitty’s Universe for Big Celebration
Sep 30, 2024
4 Min Read
Barbie flip phone, Mattel, Human Mobile Devices
Sponsored Content
Barbie at 65: An Icon ReimaginedBarbie at 65: An Icon Reimagined
Sep 26, 2024
3 Min Read
Monster High Fashion Dolls, Mattel
Sponsored Content
‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines
Sep 25, 2024
2 Min Read
Sep 24 - Sep 26, 2024
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The September 2024 Issue is Out Now

License Global September 2024 issue

LATEST ISSUE

Brand Licensing Europe Issue – September 2024

The latest issue of License Global has launched! License Global’s September 2024 magazine features a guide to Brand Licensing Europe, the latest news from the biggest brands and more.

Entertainment

The Ever-Expanding 'Miraculous' Universe

Art & Design

Van Gogh Museum is On the Move

Heritage

What’s New at The Natural History Museum

Toys & Games

Spin Master: Inspiring Imagination

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