News

Latest news on brand licensing collaborations and brand extensions from the team at License Global.

Netflix Gift Box, YouMe Toys
Streaming & TV
YuMe Toys Unveils the ‘Netflix Gift Box’YuMe Toys Unveils the ‘Netflix Gift Box’

Box is filled with 24 exclusive collectibles from seven Netflix titles.

byLicense Global
Sep 11, 2024
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1 Min Read
“Masha and the Bear”
Entertainment
Animaccord Expands Global Licensing for ‘Masha and the Bear’Animaccord Expands Global Licensing for ‘Masha and the Bear’
byLicense Global
Sep 11, 2024
1 Min Read
Tropical Vibes Rum, TreImage
Food & Beverage
Antheum Spirits, Tennessee Legend Distillery Launch Tropical Vibes RumAntheum Spirits, Tennessee Legend Distillery Launch Tropical Vibes Rum
byLicense Global
Sep 11, 2024
1 Min Read
Surge Brands partners with Blue Man Group.
Entertainment
Surge Brands, Blue Man Group Partner for Licensed ProductsSurge Brands, Blue Man Group Partner for Licensed Products
byLicense Global
Sep 11, 2024
1 Min Read
Get Comfy with KidSuper, Lovesac
Lifestyle
Lovesac Launches Home Furnishings Collab with KidSuperLovesac Launches Home Furnishings Collab with KidSuper
byLicense Global
Sep 11, 2024
2 Min Read
"Fall Guys"
Video Games
IMG Partners, Devolver Digital Expand ‘Fall Guys’ Presence in EMEA, BrazilIMG Partners, Devolver Digital Expand ‘Fall Guys’ Presence in EMEA, Brazil
byLicense Global
Sep 11, 2024
2 Min Read
Ken Wee, executive vice president and chief strategy officer, Mattel
Entertainment
Mattel Appoints Ken Wee as Executive VP, Chief Strategy Officer
Mattel Appoints Ken Wee as Executive VP, Chief Strategy Officer
Sep 11, 2024
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2 Min Read
byLicense Global
Licensing Awards 2024 Winners, Max Publishing
Events
Licensing Awards 2024 Winners Announced
Licensing Awards 2024 Winners Announced
Sep 11, 2024
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3 Min Read
byLicense Global
Peanuts x Anya Hindmarch, Peanuts Worldwide
Character
Peanuts’ Licensing Program Expands in the U.K., EMEA, India
Peanuts’ Licensing Program Expands in the U.K., EMEA, India
Sep 11, 2024
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3 Min Read
byLicense Global
Bluey x Ty, BBC Studios
Toys & Games
BBC Studios Lands Global Licensing Deal with Ty for ‘Bluey’ Beanie Babies
BBC Studios Lands Global Licensing Deal with Ty for ‘Bluey’ Beanie Babies
Sep 11, 2024
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1 Min Read
byLicense Global
PacSun x Paris Hilton collaboration
Fashion
PacSun, Paris Hilton Partner for Exclusive Merch
PacSun, Paris Hilton Partner for Exclusive Merch
Sep 10, 2024
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2 Min Read
byLicense Global
“TRANSFORMERS: Galactic Trials”
Entertainment
‘TRANSFORMERS: Galactic Trials’ Releases Trailer
‘TRANSFORMERS: Galactic Trials’ Releases Trailer
Sep 10, 2024
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2 Min Read
byLicense Global
NFL Build-A-Bears
Toys & Games
Build-A-Bear Scores Partnership Deal with Kansas City Chiefs
Build-A-Bear Scores Partnership Deal with Kansas City Chiefs
Sep 10, 2024
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1 Min Read
byLicense Global
Bershka x No Fear collection
Fashion
Bershka, No Fear Launch Urban Fashion Collection
Bershka, No Fear Launch Urban Fashion Collection
Sep 10, 2024
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1 Min Read
byLicense Global
Toikido and Magic Star.
Entertainment
Toikido and Magic Star Forge Global Music Partnership
Toikido and Magic Star Forge Global Music Partnership
Sep 10, 2024
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1 Min Read
byLicense Global
“Premier League Player”
Video Games
Rezzil Announces Premier League VR Game
Rezzil Announces Premier League VR Game
Sep 10, 2024
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1 Min Read
byLicense Global
Procidis' "Once Upon a Time…"
Streaming & TV
Banijay Kids & Family Expands Portfolio with Procidis Acquisition
Banijay Kids & Family Expands Portfolio with Procidis Acquisition
Sep 10, 2024
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1 Min Read
byLicense Global
‘Bluey Minisodes,' Disney Branded Television
Streaming & TV
New ‘Bluey Minisodes’ Announced
New ‘Bluey Minisodes’ Announced
Sep 10, 2024
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1 Min Read
byLicense Global
“Golden Tee PGA TOUR 2025”
Video Games
‘Golden Tee PGA TOUR 2025’ Celebrates 35th Anniversary
‘Golden Tee PGA TOUR 2025’ Celebrates 35th Anniversary
Sep 10, 2024
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2 Min Read
byLicense Global
The Breitling Chronomat NFL Collection
Accessories
Breitling Introduces Chronomat NFL Collection
Breitling Introduces Chronomat NFL Collection
Sep 10, 2024
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2 Min Read
byLicense Global
Bundaberg Rum Shaving Kit
Corporate Brands
Asembl Launches Bundaberg Rum Shaving Kit
Asembl Launches Bundaberg Rum Shaving Kit
Sep 10, 2024
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2 Min Read
byLicense Global
Glinda’s Bubble Crown from The Noble Collection
Entertainment
The Noble Collection Announces ‘Wicked’ Merch
The Noble Collection Announces ‘Wicked’ Merch
Sep 10, 2024
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1 Min Read
byLicense Global
SHEIN X SmileyWorld collection
Fashion
SHEIN X SmileyWorld Reveal Collaboration
SHEIN X SmileyWorld Reveal Collaboration
Sep 10, 2024
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1 Min Read
byLicense Global
Ground Up Hello Kitty sneakers
Footwear
Ground Up, Hello Kitty Launch Sneaker Collab for Kids Foot Locker
Ground Up, Hello Kitty Launch Sneaker Collab for Kids Foot Locker
Sep 9, 2024
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1 Min Read
byLicense Global
“The Good Night Truck Picture Book”
Publishing
Penguin Young Readers, Ford Motor Co. Partner for Children’s Books
Penguin Young Readers, Ford Motor Co. Partner for Children’s Books
Sep 9, 2024
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1 Min Read
byLicense Global
"Polly Pocket"
Entertainment
Mattel, WildBrain Ink Distribution Deals for ‘Fireman Sam,’ ‘Polly Pocket’
Mattel, WildBrain Ink Distribution Deals for ‘Fireman Sam,’ ‘Polly Pocket’
Sep 9, 2024
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2 Min Read
byLicense Global
Bubblegum Kids Archie's Milkshake
Food & Beverage
Bubblegum Kids Announces Deals with Nine Licensors
Bubblegum Kids Announces Deals with Nine Licensors
Sep 9, 2024
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2 Min Read
byLicense Global
Harpoon x L.L.Bean Harvest Lager
Food & Beverage
Harpoon Brewery and L.L.Bean Launch Harvest Lager
Harpoon Brewery and L.L.Bean Launch Harvest Lager
Sep 9, 2024
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2 Min Read
byLicense Global
Ballantine's True Music Icons Volume II
Food & Beverage
Ballantine’s Scotch Unveils Elton John, John Lennon Tributes
Ballantine’s Scotch Unveils Elton John, John Lennon Tributes
Sep 9, 2024
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1 Min Read
byLicense Global
“NBA 2K25” 
Video Games
‘NBA 2K25’ Launches Worldwide
‘NBA 2K25’ Launches Worldwide
Sep 9, 2024
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1 Min Read
byLicense Global
"Bluey" collection
Fashion
BoxLunch Launches ‘Bluey’ Collection
BoxLunch Launches ‘Bluey’ Collection
Sep 9, 2024
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1 Min Read
byLicense Global
HUF x Toyota Land Cruiser collection.
Automotive & Cars
HUF, Toyota Celebrate Land Cruiser with Collection
HUF, Toyota Celebrate Land Cruiser with Collection
Sep 9, 2024
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1 Min Read
byLicense Global
Alexandra Algard-Mikanowski, Millimages
Streaming & TV
Millimages Reorganizes International Sales Dept. with New Appointments
Millimages Reorganizes International Sales Dept. with New Appointments
Sep 9, 2024
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2 Min Read
byLicense Global
NHRA x Hot Wheels
Toys & Games
NHRA, Hot Wheels Extend Partnership
NHRA, Hot Wheels Extend Partnership
Sep 9, 2024
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1 Min Read
byLicense Global
Monopoly “Wicked” Edition
Entertainment
Monopoly ‘Wicked’ Edition Launches
Monopoly ‘Wicked’ Edition Launches
Sep 6, 2024
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1 Min Read
byLicense Global
Latest News

Latest Video

Live at Licensing Expo: A Conversation with Netflix
Live at Licensing Expo: A Conversation with Netflix

Editor's Choice

Mandalay Bay Resort, Las Vegas
Licensing Expo
Early Discounts, Enhanced Travel Options Announced for Licensing ExpoEarly Discounts, Enhanced Travel Options Announced for Licensing Expo
Sep 10, 2024
2 Min Read
Ben Roberts, content director, License Global, presenting his State of the Nation session at BLE 2023
Brand Licensing Europe
Brand Licensing Europe 2024 Content Agenda AnnouncedBrand Licensing Europe 2024 Content Agenda Announced
Sep 4, 2024
7 Min Read
2024 Leading Licensees Report
Rankings and Lists
Final Week to Submit for the 2024 Leading Licensees ReportFinal Week to Submit for the 2024 Leading Licensees Report
Sep 5, 2024
1 Min Read

Sponsored Content

Deadpool and Wolverine Collection, Rubies Masquerade
Sponsored Content
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Aug 5, 2024
4 Min Read
Rubik’s Cube, Spin Master
Sponsored Content
Love for the Rubik’s Cube Continues to GrowLove for the Rubik’s Cube Continues to Grow
Jul 8, 2024
5 Min Read
Peppa Pig and Family dancing in their living room, Hasbro
Sponsored Content
How Peppa Pig Stays on Top of Consumers’ MindsHow Peppa Pig Stays on Top of Consumers’ Minds
Jun 7, 2024
6 Min Read
Sep 24 - Sep 26, 2024
BLE is the only pan-European event dedicated to licensing and brand extension, bringing together retailers, licensees and manufacturers.
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The August 2024 Issue is Out Now

License Global August 2024 issue

LATEST ISSUE

August 2024

The latest issue of License Global has launched! License Global's August 2024 issue focuses on the rise of women's sports, how global automotive businesses are taking their brands off-road and how the licensing industry can capitalize on consumer desire for self-care and self-confidence.

Sports

The Rise of Women’s Sports and Brand Licensing

Automotive & Cars

Automotive Special Report: How Global Automotive Businesses are Taking Their Brands Off-Road

Entertainment

Sony Pictures: Something for Everyone

Food & Beverage

Special Report: Food and Beverage Licensing Stays Hot

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