News

Latest news on brand licensing collaborations and brand extensions from the team at License Global.

‘Wicked’ Experiences Merch, Universal Destinations & Experiences
Location-Based Entertainment
‘Wicked’ Experiences Merch to Launch at Universal Studios Locations‘Wicked’ Experiences Merch to Launch at Universal Studios Locations

Multiple experiences and retail options to launch in celebration of the film.

byLicense Global
Sep 13, 2024
|
2 Min Read
Hello Kitty collection, Claire's
Accessories
Claire’s Drops Second Exclusive Hello Kitty CollectionClaire’s Drops Second Exclusive Hello Kitty Collection
byLicense Global
Sep 13, 2024
1 Min Read
Audi Quersus Chairs
Lifestyle
Quersus, Audi Combine Motorsport Design with Futuristic ChairsQuersus, Audi Combine Motorsport Design with Futuristic Chairs
byLicense Global
Sep 13, 2024
1 Min Read
Booksy Licensed Collectible Toys and Mini Books, PMI Kids
Toys & Games
PMI Kids Introduces Booksy Licensed Collectible Toys with Mini BooksPMI Kids Introduces Booksy Licensed Collectible Toys with Mini Books
byLicense Global
Sep 13, 2024
2 Min Read
Invincible: The Card Game
Entertainment
Skybound Tabletop Inks Partnership with Indie Boards & CardsSkybound Tabletop Inks Partnership with Indie Boards & Cards
byLicense Global
Sep 13, 2024
1 Min Read
Pomp Snow Special, Pomp, Snow & CIRQUEumstance
Entertainment
Pomp, Snow & CIRQUEumstance Reveal Consumer ProductsPomp, Snow & CIRQUEumstance Reveal Consumer Products
byLicense Global
Sep 13, 2024
1 Min Read
Alpitour x Canta Tu karaoke system.
Entertainment
Alpitour, Canta Tu Partner for Mediterranean Musical Holidays
Alpitour, Canta Tu Partner for Mediterranean Musical Holidays
Sep 13, 2024
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1 Min Read
byLicense Global
Miraculous Day
Entertainment
First Global Miraculous Day Celebration Announced
First Global Miraculous Day Celebration Announced
Sep 13, 2024
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4 Min Read
byLicense Global
WildBrain CPLG new leadership structure.
Corporate Brands
WildBrain CPLG Announces New Leadership Structure
WildBrain CPLG Announces New Leadership Structure
Sep 13, 2024
|
3 Min Read
byLicense Global
Pop-Tarts x Goose Creek Candle Collection
Food & Beverage
Pop-Tarts and Goose Creek Candle Launch New Scent
Pop-Tarts and Goose Creek Candle Launch New Scent
Sep 13, 2024
|
1 Min Read
byLicense Global
Butterfingers Costumes
Food & Beverage
Spirit Halloween and Butterfinger Link for Costume
Spirit Halloween and Butterfinger Link for Costume
Sep 13, 2024
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1 Min Read
byLicense Global
Topps logo
Toys & Games
Topps Expands Deal with Disney Consumer Products
Topps Expands Deal with Disney Consumer Products
Sep 13, 2024
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1 Min Read
byLicense Global
“Among Us”
Entertainment
Disguise, Innersloth Announce ‘Among Us’ Costumes
Disguise, Innersloth Announce ‘Among Us’ Costumes
Sep 12, 2024
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1 Min Read
byLicense Global
Maurizio Distefano Licensing and  MGA Entertainment
Entertainment
Maurizio Distefano Licensing to Represent MGA Entertainment in Italy
Maurizio Distefano Licensing to Represent MGA Entertainment in Italy
Sep 12, 2024
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1 Min Read
byLicense Global
‘Cobra Kai’ x Nexus Sports Nutrition Collab
Food & Beverage
Merchantwise Launches ‘Cobra Kai’ x Nexus Sports Nutrition Collab
Merchantwise Launches ‘Cobra Kai’ x Nexus Sports Nutrition Collab
Sep 12, 2024
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1 Min Read
byLicense Global
Dr. Scholl’s bedding solutions in collaboration with Standard Fiber, Brandgenuity
Home
Brandgenuity Extends Dr. Scholl’s into Bedding
Brandgenuity Extends Dr. Scholl’s into Bedding
Sep 12, 2024
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1 Min Read
byLicense Global
Definitely City Collection, PUMA, Manchester City
Football/Soccer
PUMA, Manchester City Launch ‘Definitely City’ Collection in Collaboration with Oasis’ Noel Gallagher
PUMA, Manchester City Launch ‘Definitely City’ Collection in Collaboration with Oasis’ Noel Gallagher
Sep 12, 2024
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3 Min Read
byLicense Global
Fender guitar, Global Merchandising Services
Lifestyle
Global Merchandising Services to Spearhead Expansion of Fender’s Worldwide Licensing Program
Global Merchandising Services to Spearhead Expansion of Fender’s Worldwide Licensing Program
Sep 12, 2024
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1 Min Read
byLicense Global
Bundaberg Rum Shaving Kit
Corporate Brands
Asembl Launches Bundaberg Rum Shaving Kit
Asembl Launches Bundaberg Rum Shaving Kit
Sep 12, 2024
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2 Min Read
byLicense Global
HUF x Toyota Land Cruiser collection.
Automotive & Cars
HUF, Toyota Celebrate Land Cruiser with Collection
HUF, Toyota Celebrate Land Cruiser with Collection
Sep 12, 2024
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1 Min Read
byLicense Global
Andrew Roocroft, Sophie Tanner, Stephen Finch, Adam Woodgate, The Insights Family
Entertainment
The Insights Family Strengthens Operations with Key Hires and Innovation Focus
The Insights Family Strengthens Operations with Key Hires and Innovation Focus
Sep 12, 2024
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2 Min Read
byLicense Global
Stephanie Bailey, Moonbug Entertainment
Streaming & TV
Moonbug Hires Stephanie Bailey as Head, Global Toys
Moonbug Hires Stephanie Bailey as Head, Global Toys
Sep 12, 2024
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1 Min Read
byLicense Global
TEREZ, National Basketball Association partnership
Fashion
TEREZ to Launch National Basketball Association Partnership
TEREZ to Launch National Basketball Association Partnership
Sep 12, 2024
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2 Min Read
byLicense Global
“PAW Patrol” balloon, Macy’s Thanksgiving Day Parade
Entertainment
Nickelodeon to Debut ‘PAW Patrol,’ ‘Dora’ at Macy’s Thanksgiving Day Parade
Nickelodeon to Debut ‘PAW Patrol,’ ‘Dora’ at Macy’s Thanksgiving Day Parade
Sep 12, 2024
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2 Min Read
byLicense Global
Wicked Mattel Creations Dolls
Toys & Games
Mattel Creations Unveils Two Universal Pictures’ ‘Wicked’ Dolls
Mattel Creations Unveils Two Universal Pictures’ ‘Wicked’ Dolls
Sep 12, 2024
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1 Min Read
byLicense Global
Netflix Gift Box, YouMe Toys
Streaming & TV
YuMe Toys Unveils the ‘Netflix Gift Box’
YuMe Toys Unveils the ‘Netflix Gift Box’
Sep 11, 2024
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1 Min Read
byLicense Global
“Masha and the Bear”
Entertainment
Animaccord Expands Global Licensing for ‘Masha and the Bear’
Animaccord Expands Global Licensing for ‘Masha and the Bear’
Sep 11, 2024
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1 Min Read
byLicense Global
Tropical Vibes Rum, TreImage
Food & Beverage
Antheum Spirits, Tennessee Legend Distillery Launch Tropical Vibes Rum
Antheum Spirits, Tennessee Legend Distillery Launch Tropical Vibes Rum
Sep 11, 2024
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1 Min Read
byLicense Global
Surge Brands partners with Blue Man Group.
Entertainment
Surge Brands, Blue Man Group Partner for Licensed Products
Surge Brands, Blue Man Group Partner for Licensed Products
Sep 11, 2024
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1 Min Read
byLicense Global
Get Comfy with KidSuper, Lovesac
Lifestyle
Lovesac Launches Home Furnishings Collab with KidSuper
Lovesac Launches Home Furnishings Collab with KidSuper
Sep 11, 2024
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2 Min Read
byLicense Global
"Fall Guys"
Video Games
IMG Partners, Devolver Digital Expand ‘Fall Guys’ Presence in EMEA, Brazil
IMG Partners, Devolver Digital Expand ‘Fall Guys’ Presence in EMEA, Brazil
Sep 11, 2024
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2 Min Read
byLicense Global
Ken Wee, executive vice president and chief strategy officer, Mattel
Entertainment
Mattel Appoints Ken Wee as Executive VP, Chief Strategy Officer
Mattel Appoints Ken Wee as Executive VP, Chief Strategy Officer
Sep 11, 2024
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2 Min Read
byLicense Global
Licensing Awards 2024 Winners, Max Publishing
Events
Licensing Awards 2024 Winners Announced
Licensing Awards 2024 Winners Announced
Sep 11, 2024
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3 Min Read
byLicense Global
Peanuts x Anya Hindmarch, Peanuts Worldwide
Character
Peanuts’ Licensing Program Expands in the U.K., EMEA, India
Peanuts’ Licensing Program Expands in the U.K., EMEA, India
Sep 11, 2024
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3 Min Read
byLicense Global
Bluey x Ty, BBC Studios
Toys & Games
BBC Studios Lands Global Licensing Deal with Ty for ‘Bluey’ Beanie Babies
BBC Studios Lands Global Licensing Deal with Ty for ‘Bluey’ Beanie Babies
Sep 11, 2024
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1 Min Read
byLicense Global
Latest News

Latest Video

Live at Licensing Expo: A Conversation with Netflix
Live at Licensing Expo: A Conversation with Netflix

Editor's Choice

2024 Leading Licensees Report
Rankings and Lists
Last Chance to Submit for the 2024 Leading Licensees ReportLast Chance to Submit for the 2024 Leading Licensees Report
Sep 13, 2024
1 Min Read
MaBLE the BLE Bear, Brand Licensing Europe's 25th anniversary mascot
Brand Licensing Europe
Brand Licensing Europe Announces 25th Birthday Party DetailsBrand Licensing Europe Announces 25th Birthday Party Details
Sep 12, 2024
5 Min Read
Mandalay Bay Resort, Las Vegas
Licensing Expo
Early Discounts, Enhanced Travel Options Announced for Licensing ExpoEarly Discounts, Enhanced Travel Options Announced for Licensing Expo
Sep 10, 2024
2 Min Read

Sponsored Content

Deadpool and Wolverine Collection, Rubies Masquerade
Sponsored Content
The Dominant Player in the Licensed Costume SpaceThe Dominant Player in the Licensed Costume Space
Aug 5, 2024
4 Min Read
Rubik’s Cube, Spin Master
Sponsored Content
Love for the Rubik’s Cube Continues to GrowLove for the Rubik’s Cube Continues to Grow
Jul 8, 2024
5 Min Read
Peppa Pig and Family dancing in their living room, Hasbro
Sponsored Content
How Peppa Pig Stays on Top of Consumers’ MindsHow Peppa Pig Stays on Top of Consumers’ Minds
Jun 7, 2024
6 Min Read
Sep 24 - Sep 26, 2024
BLE is the only pan-European event dedicated to licensing and brand extension, bringing together retailers, licensees and manufacturers.
Find out more

The August 2024 Issue is Out Now

License Global August 2024 issue

LATEST ISSUE

August 2024

The latest issue of License Global has launched! License Global's August 2024 issue focuses on the rise of women's sports, how global automotive businesses are taking their brands off-road and how the licensing industry can capitalize on consumer desire for self-care and self-confidence.

Sports

The Rise of Women’s Sports and Brand Licensing

Automotive & Cars

Automotive Special Report: How Global Automotive Businesses are Taking Their Brands Off-Road

Entertainment

Sony Pictures: Something for Everyone

Food & Beverage

Special Report: Food and Beverage Licensing Stays Hot

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