News

Latest news on brand licensing collaborations and brand extensions from the editorial team at License Global.

Authentic x SCI
Apparel
Authentic Partners with Sports Casuals InternationalAuthentic Partners with Sports Casuals International

The collaboration will help expand Reebok into the golf category.

byLicense Global
Jan 17, 2025
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2 Min Read
Bad Egg Co. by Toikido
Entertainment
Toikido Partners with The Business Hub Group to Bring Bad Eggs to Latin AmericaToikido Partners with The Business Hub Group to Bring Bad Eggs to Latin America
byLicense Global
Jan 17, 2025
1 Min Read
Harry Potter Dark Arts Mini Convertible Backpack, Igloo Coolers
Accessories
Igloo Releases Special-Edition ‘Harry Potter’ Cooler and Drinkware CollectionIgloo Releases Special-Edition ‘Harry Potter’ Cooler and Drinkware Collection
byLicense Global
Jan 17, 2025
1 Min Read
Under Armour branded eyewear by the Safilo Group
Accessories
Under Armour, Safilo Group Renews Licensing AgreementUnder Armour, Safilo Group Renews Licensing Agreement
byLicense Global
Jan 17, 2025
1 Min Read
The Little Prince logo
Movies
Animated ‘The Little Prince’ Adaptation in the WorksAnimated ‘The Little Prince’ Adaptation in the Works
byLicense Global
Jan 17, 2025
2 Min Read
"Pretty Guardian Sailor Moon: The Super Live"
Entertainment
'Sailor Moon' Musical Tours the U.S.'Sailor Moon' Musical Tours the U.S.
byLicense Global
Jan 17, 2025
1 Min Read
The Disney Home x Sanderson by H&M HOME collection
Home
Disney Home and Sanderson Launch Bambi-Inspired Collection with H&M Home
Disney Home and Sanderson Launch Bambi-Inspired Collection with H&M Home
Jan 17, 2025
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4 Min Read
byLicense Global
Nintendo Switch 2
Video Games
First Look at the Nintendo Switch 2 Unveiled
First Look at the Nintendo Switch 2 Unveiled
Jan 16, 2025
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2 Min Read
byLicense Global
T-shirt from Homegrown collection, Carrots by Anwar Carrots, Walmart
Fashion
Walmart Announces Collaboration with Carrots by Anwar Carrots
Walmart Announces Collaboration with Carrots by Anwar Carrots
Jan 16, 2025
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1 Min Read
byLicense Global
MasterChef Junior at Dreams Resorts & Spas, Endemol Shine North America
Location-Based Entertainment
Dreams Resorts & Spas, ‘MasterChef Junior’ Partner for Kid-Focused Culinary Programming
Dreams Resorts & Spas, ‘MasterChef Junior’ Partner for Kid-Focused Culinary Programming
Jan 16, 2025
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2 Min Read
byLicense Global
Moana Fan, CandyRific
Food & Beverage
CandyRific Adds Moana to Disney Princess Fan Lineup
CandyRific Adds Moana to Disney Princess Fan Lineup
Jan 16, 2025
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1 Min Read
byLicense Global
"Oggy and the Cockroaches" Xilam Animation
Streaming & TV
Xilam, Sony Renew 'Oggy and the Cockroaches' Partnership in India
Xilam, Sony Renew 'Oggy and the Cockroaches' Partnership in India
Jan 16, 2025
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1 Min Read
byLicense Global
ECO Origins, Teddy Mountain
Toys & Games
Teddy Mountain Launches ECO Origins Sustainable Plush Line
Teddy Mountain Launches ECO Origins Sustainable Plush Line
Jan 16, 2025
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2 Min Read
byLicense Global
"The White Lotus: Official Cocktail Collection"
Publishing
Insight Editions to Publish 'The White Lotus' Drink Collection
Insight Editions to Publish 'The White Lotus' Drink Collection
Jan 16, 2025
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1 Min Read
byLicense Global
The Clean Mama x pOpshelf collection, Clean Mama, pOpshelf, Core Home
Home
Clean Mama, pOpshelf, Core Home Launch Exclusive Product Line
Clean Mama, pOpshelf, Core Home Launch Exclusive Product Line
Jan 16, 2025
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1 Min Read
byLicense Global
Nick Lambert, Primark, on stage at Products of Change Conference 2024
Events
Products of Change Conference 2025 Set to Showcase an Industry Striving for Change
Products of Change Conference 2025 Set to Showcase an Industry Striving for Change
Jan 16, 2025
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1 Min Read
byLicense Global
"Transformers One: New Adventures" Hasbro
Entertainment
Hasbro, TheSoul Partner for Transformers Stop-Motion Series
Hasbro, TheSoul Partner for Transformers Stop-Motion Series
Jan 16, 2025
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1 Min Read
byLicense Global
Le Mans x Steve McQueen Collection, Poetic Brands
Apparel
Poetic Brands Wins Apparel License for Le Mans x Steve McQueen Collaboration
Poetic Brands Wins Apparel License for Le Mans x Steve McQueen Collaboration
Jan 15, 2025
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2 Min Read
byLicense Global
Momiji Dolls
Toys & Games
Carlin West Agency to Rep Momiji
Carlin West Agency to Rep Momiji
Jan 15, 2025
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2 Min Read
byLicense Global
OOLY x Peanuts Collection
Greetings & Stationery
OOLY and Peanuts Partner for Arts and Crafts Supplies
OOLY and Peanuts Partner for Arts and Crafts Supplies
Jan 15, 2025
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1 Min Read
byLicense Global
Love Hearts Collection, Emma Bridgewater
Home
Love Hearts, Emma Bridgewater Collaborate on Pottery Collection
Love Hearts, Emma Bridgewater Collaborate on Pottery Collection
Jan 15, 2025
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1 Min Read
byLicense Global
Monster Jam Eyewear Collection by Zenni Optical
Accessories
Zenni Optical, Monster Jam Announce Multi-Year Partnership
Zenni Optical, Monster Jam Announce Multi-Year Partnership
Jan 15, 2025
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2 Min Read
byLicense Global
Trader Vic's x Insight Editions logos
Publishing
Trader Vic’s, Insight Editions Announces Publishing Deal
Trader Vic’s, Insight Editions Announces Publishing Deal
Jan 15, 2025
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2 Min Read
byLicense Global
Neave and the Blacktalons action figures, JOYTOY, Warhammer
Toys & Games
JOYTOY Launches Warhammer ‘Age of Sigmar’ Action Figures
JOYTOY Launches Warhammer ‘Age of Sigmar’ Action Figures
Jan 15, 2025
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1 Min Read
byLicense Global
Ohio State "Welcome to Atlanta" Bobblehead, The National Bobblehead Hall of Fame and Museum
Colleges & Universities
Ohio State Buckeyes Football ‘Welcome to Atlanta’ Bobblehead Unveiled
Ohio State Buckeyes Football ‘Welcome to Atlanta’ Bobblehead Unveiled
Jan 15, 2025
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1 Min Read
byLicense Global
“Bing,” Rocket Licensing, Acamar Films
Streaming & TV
Rocket Licensing to Manage U.K. Licensing Program for ‘Bing’
Rocket Licensing to Manage U.K. Licensing Program for ‘Bing’
Jan 15, 2025
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1 Min Read
byLicense Global
The Masked Singer, ITV Studios
Streaming & TV
ITV Studios Appointed as U.K. Licensing Agent for ‘The Masked Singer’
ITV Studios Appointed as U.K. Licensing Agent for ‘The Masked Singer’
Jan 15, 2025
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1 Min Read
byLicense Global
Bazooka and Ring Pop Apparel Collection by Justice
Fashion
Justice Launches Candy-Inspired Fashion Line with Ring Pop and Bazooka
Justice Launches Candy-Inspired Fashion Line with Ring Pop and Bazooka
Jan 14, 2025
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1 Min Read
byLicense Global
Sweet Loren’s x Barbie Pink Heart Shaped Sugar Cookie Dough
Food & Beverage
Sweet Loren’s, Barbie Launch Pink Heart Shaped Sugar Cookie Dough
Sweet Loren’s, Barbie Launch Pink Heart Shaped Sugar Cookie Dough
Jan 14, 2025
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1 Min Read
byLicense Global
Elephant & Piggie x Hanna Andersson Collection, HPC
Apparel
Hanna Andersson Launches Collaboration with Mo Willems’s Characters
Hanna Andersson Launches Collaboration with Mo Willems’s Characters
Jan 14, 2025
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2 Min Read
byLicense Global
Boy with Tom Gates books, Larkshead Licensing
Publishing
TG Entertainment Appoints Larkshead Licensing as U.K. Licensing Agent for The Brilliant World Of Tom Gates
TG Entertainment Appoints Larkshead Licensing as U.K. Licensing Agent for The Brilliant World Of Tom Gates
Jan 14, 2025
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1 Min Read
byLicense Global
MINISO Thailand Flagship Store
Retail News & Trends
MINISO Launches Flagship Store in Thailand
MINISO Launches Flagship Store in Thailand
Jan 14, 2025
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2 Min Read
byLicense Global
Kona Ice mobile food van, Brandgenuity
Food & Beverage
Brandgenuity Extends Kona Ice into Confections
Brandgenuity Extends Kona Ice into Confections
Jan 14, 2025
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2 Min Read
byLicense Global
White Lotus-inspired Creamers, Coffee mate
Food & Beverage
Coffee mate Releases ‘White Lotus’-inspired Creamers Ahead of Season 3
Coffee mate Releases ‘White Lotus’-inspired Creamers Ahead of Season 3
Jan 14, 2025
|
1 Min Read
byLicense Global
Peter Rabbit Baby Milestone Stickers, Paper Projects
Character
Paper Projects Launches Peter Rabbit Baby Milestone Stickers
Paper Projects Launches Peter Rabbit Baby Milestone Stickers
Jan 14, 2025
|
1 Min Read
byLicense Global
Latest News

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25 Years of Brand Licensing Europe: A Conversation with The Royal Horticultural Society
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The December 2024 Issue is Out Now

License Global December 2024 issue
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The latest issue of License Global has launched! License Global’s December 2024 magazine features Universal discussing “Wicked,” our Gen Z Fashion Report predicts what businesses need to succeed with the demographic, we predict which toys will make their mark in the new year in The License Global Toy Forecast 2025, License Global's Influentials amplifies those in the brand licensing industry who have made a difference, we look back at some of the biggest licensing deals from 2024, and much more.

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