News

Latest news on brand licensing collaborations and brand extensions from the team at License Global.

Monopoly “Wicked” Edition
Entertainment
Monopoly ‘Wicked’ Edition LaunchesMonopoly ‘Wicked’ Edition Launches

Hasbro nabs “Wicked” license and reveals themed Monopoly.

byLicense Global
Sep 6, 2024
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1 Min Read
Crayola Create and Play app
Entertainment
Crayola, Red Games Launch Collab with The SmithsonianCrayola, Red Games Launch Collab with The Smithsonian
byLicense Global
Sep 6, 2024
2 Min Read
Panini logo
Sports
Panini America Partners with The Brandr Group on Collegiate NIL InitiativesPanini America Partners with The Brandr Group on Collegiate NIL Initiatives
byLicense Global
Sep 6, 2024
2 Min Read
MINISO Vietnam
Lifestyle
MINISO Launches Vietnam's First Sanrio-Themed StoreMINISO Launches Vietnam's First Sanrio-Themed Store
byLicense Global
Sep 6, 2024
1 Min Read
Marvel The Uncanny X-Men Pinball Games, Stern Pinball
Toys & Games
Stern Pinball Releases Marvel The Uncanny X-Men Pinball GamesStern Pinball Releases Marvel The Uncanny X-Men Pinball Games
byLicense Global
Sep 6, 2024
2 Min Read
Warner Bros. Discovery Global Experiences
Entertainment
Warner Bros. Discovery Announces New Global DivisionWarner Bros. Discovery Announces New Global Division
byLicense Global
Sep 6, 2024
3 Min Read
Mike McGillion, sales director, Rubies UK
Entertainment
Rubies UK Taps Mike McGillion as New Sales Director
Rubies UK Taps Mike McGillion as New Sales Director
Sep 6, 2024
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1 Min Read
byLicense Global
Harpoon x L.L.Bean Harvest Lager
Food & Beverage
Harpoon Brewery and L.L.Bean Launch Harvest Lager
Harpoon Brewery and L.L.Bean Launch Harvest Lager
Sep 6, 2024
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2 Min Read
byLicense Global
Mad Engine's Gina Cappi, Angelina Yagudayev and Christine Bettles
Fashion
Mad Engine Appoints Three New Members to C-Suite
Mad Engine Appoints Three New Members to C-Suite
Sep 6, 2024
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2 Min Read
byLicense Global
Ballantine's True Music Icons Volume II
Food & Beverage
Ballantine’s Scotch Unveils Elton John, John Lennon Tributes
Ballantine’s Scotch Unveils Elton John, John Lennon Tributes
Sep 6, 2024
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1 Min Read
byLicense Global
Bubblegum Kids Archie's Milkshake
Food & Beverage
Bubblegum Kids Announces Deals with Nine Licensors
Bubblegum Kids Announces Deals with Nine Licensors
Sep 6, 2024
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2 Min Read
byLicense Global
"Polly Pocket"
Entertainment
Mattel, WildBrain Ink Distribution Deals for ‘Fireman Sam,’ ‘Polly Pocket’
Mattel, WildBrain Ink Distribution Deals for ‘Fireman Sam,’ ‘Polly Pocket’
Sep 6, 2024
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2 Min Read
byLicense Global
NHRA x Hot Wheels
Toys & Games
NHRA, Hot Wheels Extend Partnership
NHRA, Hot Wheels Extend Partnership
Sep 6, 2024
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1 Min Read
byLicense Global
“The Good Night Truck Picture Book”
Publishing
Penguin Young Readers, Ford Motor Co. Partner for Children’s Books
Penguin Young Readers, Ford Motor Co. Partner for Children’s Books
Sep 6, 2024
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1 Min Read
byLicense Global
Ground Up Hello Kitty sneakers
Footwear
Ground Up, Hello Kitty Launch Sneaker Collab for Kids Foot Locker
Ground Up, Hello Kitty Launch Sneaker Collab for Kids Foot Locker
Sep 6, 2024
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1 Min Read
byLicense Global
The Barbie x Reebok Collection
Fashion
Reebok and Barbie Team Up for Collection
Reebok and Barbie Team Up for Collection
Sep 6, 2024
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3 Min Read
byLicense Global
Hello Kitty and Friends Cafe and Sanrio Smile Shop, Universal CityWalk
Retail News & Trends
Universal CityWalk Adds Hello Kitty and Friends Cafe and Sanrio Smile Shop
Universal CityWalk Adds Hello Kitty and Friends Cafe and Sanrio Smile Shop
Sep 5, 2024
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1 Min Read
byLicense Global
“One Piece” spring/summer 2025 collection to debut at New York Fashion Week.
Fashion
Toei Animation Joins Dim Mak for ‘One Piece’ Spring/Summer 2025 Collection
Toei Animation Joins Dim Mak for ‘One Piece’ Spring/Summer 2025 Collection
Sep 5, 2024
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1 Min Read
byLicense Global
Dungeons & Dragons x Dragon's Milk, New Holland Brewing
Food & Beverage
New Holland Brewing’s Dragon’s Milk Teams with Dungeons & Dragons
New Holland Brewing’s Dragon’s Milk Teams with Dungeons & Dragons
Sep 5, 2024
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1 Min Read
byLicense Global
PUMA x Aries Collection
Footwear
PUMA and Aries Debut First Collaboration
PUMA and Aries Debut First Collaboration
Sep 5, 2024
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1 Min Read
byLicense Global
Mad Beauty Autumn/Winter 2024 launches.
Beauty & Cosmetics
Mad Beauty Unveils Launches
Mad Beauty Unveils Launches
Sep 5, 2024
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3 Min Read
byLicense Global
Women In Toys, Licensing & Entertainment logo
Toys & Games
WiT Wonder Women Awards Honors Kitty Black Perkins
WiT Wonder Women Awards Honors Kitty Black Perkins
Sep 5, 2024
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1 Min Read
byLicense Global
Chipotle, Spirit Halloween Costumes
Apparel
Chipotle, Spirit Halloween Release Exclusive Costumes
Chipotle, Spirit Halloween Release Exclusive Costumes
Sep 5, 2024
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2 Min Read
byLicense Global
‘Beetlejuice' skateboards, Welcome Skateboards
Movies
‘Beetlejuice,' Welcome Skateboards Launch Collaboration
‘Beetlejuice,' Welcome Skateboards Launch Collaboration
Sep 5, 2024
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1 Min Read
byLicense Global
World of Pippi Longstocking, Paper Play Games, The Astrid Lindgren Company
Video Games
‘World of Pippi Longstocking’ Game Released
‘World of Pippi Longstocking’ Game Released
Sep 5, 2024
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1 Min Read
byLicense Global
Laura Ashely x ENVOGUE
Home
Laura Ashely Inks Licensing Partnership with ENVOGUE
Laura Ashely Inks Licensing Partnership with ENVOGUE
Sep 5, 2024
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1 Min Read
byLicense Global
Peppa Pig x Smiggle, Smiggle, Hasbro
Toys & Games
Smiggle, Hasbro Release Peppa Pig, PJ Masks Power Heroes Ranges
Smiggle, Hasbro Release Peppa Pig, PJ Masks Power Heroes Ranges
Sep 5, 2024
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1 Min Read
byLicense Global
Wicked Baking Kits and Recipes, Betty Crocker
Food & Beverage
Betty Crocker Stirs Up ‘Wicked’ Baking Kits, Recipes
Betty Crocker Stirs Up ‘Wicked’ Baking Kits, Recipes
Sep 4, 2024
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1 Min Read
byLicense Global
Hot Wheels Skelesaurus
Location-Based Entertainment
2025 Tour Announced for ‘Hot Wheels Monster Trucks Live’
2025 Tour Announced for ‘Hot Wheels Monster Trucks Live’
Sep 4, 2024
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2 Min Read
byLicense Global
Barbie x Krispy Kreme Collection in a limited-edition custom box, Krispy Kreme
Food & Beverage
Krispy Kreme Celebrates Barbie’s 65th Anniversary with Doughnut Collection
Krispy Kreme Celebrates Barbie’s 65th Anniversary with Doughnut Collection
Sep 4, 2024
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2 Min Read
byLicense Global
Swizzels and RMS International Scented Stationery Set
Corporate Brands
Swizzels Inks RMS International Licensing Deal
Swizzels Inks RMS International Licensing Deal
Sep 4, 2024
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1 Min Read
byLicense Global
Bob Beetlejuice Costume
Fashion
Spirit Halloween Debuts ‘Beetlejuice Beetlejuice’ Line
Spirit Halloween Debuts ‘Beetlejuice Beetlejuice’ Line
Sep 4, 2024
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1 Min Read
byLicense Global
7-Eleven Slurpee Drink Experience, Coca-Cola, OREO
Retail News & Trends
7-Eleven Unveils Slurpee Drink Experience with Coca-Cola, OREO
7-Eleven Unveils Slurpee Drink Experience with Coca-Cola, OREO
Sep 4, 2024
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1 Min Read
byLicense Global
Cinnamon Toast Crunch Bacon, Hormel Black Label Bacon
Food & Beverage
Hormel Black Label Bacon Launches Cinnamon Toast Crunch Bacon
Hormel Black Label Bacon Launches Cinnamon Toast Crunch Bacon
Sep 4, 2024
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1 Min Read
byLicense Global
Cheez-It Crackers, Moe’s Southwest Grill
Food & Beverage
Moe’s Southwest Grill, Cheez-It Collab for Cheesy Crunch
Moe’s Southwest Grill, Cheez-It Collab for Cheesy Crunch
Sep 4, 2024
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1 Min Read
byLicense Global
Latest News

Latest Video

Live at Licensing Expo: A Conversation with Netflix
Live at Licensing Expo: A Conversation with Netflix

Editor's Choice

Ben Roberts, content director, License Global, presenting his State of the Nation session at BLE 2023
Brand Licensing Europe
Brand Licensing Europe 2024 Content Agenda AnnouncedBrand Licensing Europe 2024 Content Agenda Announced
Sep 4, 2024
7 Min Read
2024 Leading Licensees Report
Rankings and Lists
Final Week to Submit for the 2024 Leading Licensees ReportFinal Week to Submit for the 2024 Leading Licensees Report
Sep 5, 2024
1 Min Read
Licensing International logo
Licensing Resources
Licensed Consumer Products Grow to $356.5BLicensed Consumer Products Grow to $356.5B
Aug 8, 2024
1 Min Read

Sponsored Content

Deadpool and Wolverine Collection, Rubies Masquerade
Sponsored Content
The Dominant Player in the Licensed Costume SpaceThe Dominant Player in the Licensed Costume Space
Aug 5, 2024
4 Min Read
Rubik’s Cube, Spin Master
Sponsored Content
Love for the Rubik’s Cube Continues to GrowLove for the Rubik’s Cube Continues to Grow
Jul 8, 2024
5 Min Read
Peppa Pig and Family dancing in their living room, Hasbro
Sponsored Content
How Peppa Pig Stays on Top of Consumers’ MindsHow Peppa Pig Stays on Top of Consumers’ Minds
Jun 7, 2024
6 Min Read
Sep 24 - Sep 26, 2024
BLE is the only pan-European event dedicated to licensing and brand extension, bringing together retailers, licensees and manufacturers.
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The August 2024 Issue is Out Now

License Global August 2024 issue

LATEST ISSUE

August 2024

The latest issue of License Global has launched! License Global's August 2024 issue focuses on the rise of women's sports, how global automotive businesses are taking their brands off-road and how the licensing industry can capitalize on consumer desire for self-care and self-confidence.

Sports

The Rise of Women’s Sports and Brand Licensing

Automotive & Cars

Automotive Special Report: How Global Automotive Businesses are Taking Their Brands Off-Road

Entertainment

Sony Pictures: Something for Everyone

Food & Beverage

Special Report: Food and Beverage Licensing Stays Hot

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