News

Latest news on brand licensing collaborations and brand extensions from the team at License Global.

James Bond Aston Martin DB5 model, Agora Models
Automotive & Cars
Agora Models Releases 24-Carat Gold James Bond Aston Martin DB5Agora Models Releases 24-Carat Gold James Bond Aston Martin DB5

Seven models released to celebrate 60 years of “Goldfinger.”

byLicense Global
Sep 19, 2024
|
2 Min Read
Care Bears apparel, Cloudco Entertainment
Fashion
Cloudco Inks New Care Bears Agency Partnerships, Retail DealsCloudco Inks New Care Bears Agency Partnerships, Retail Deals
byLicense Global
Sep 19, 2024
2 Min Read
TOG24, Shaun the Sheep logos, Aardman, TOG24
Fashion
Aardman, TOG24 Partner for Shaun the Sheep Children’s CollectionAardman, TOG24 Partner for Shaun the Sheep Children’s Collection
byLicense Global
Sep 19, 2024
2 Min Read
“Polly Pocket: Adventures in Rio”
Entertainment
Mattel Television Studios Announces Animated Polly Pocket SpecialMattel Television Studios Announces Animated Polly Pocket Special
byLicense Global
Sep 19, 2024
1 Min Read
BACARDÍ Mixed with Coca-Cola.
Food & Beverage
Coca-Cola and Bacardi Limited Announce BACARDÍ & Coca-Cola CocktailCoca-Cola and Bacardi Limited Announce BACARDÍ & Coca-Cola Cocktail
byLicense Global
Sep 19, 2024
1 Min Read
CHUPA CHUPS x 6IXTY8IGHT collection
Fashion
Chupa Chups, 6ixty8ight Team for Loungewear CollectionChupa Chups, 6ixty8ight Team for Loungewear Collection
byLicense Global
Sep 18, 2024
1 Min Read
Crunchyroll logo
Streaming & TV
Crunchyroll Reappoints Reemsborko as Agent for U.K., Eire
Crunchyroll Reappoints Reemsborko as Agent for U.K., Eire
Sep 18, 2024
|
1 Min Read
byLicense Global
Foundation Media Partners, Simon & Schuster logos
Publishing
Foundation Media Partners, Simon & Schuster Ink Children’s Film, TV Deal
Foundation Media Partners, Simon & Schuster Ink Children’s Film, TV Deal
Sep 18, 2024
|
2 Min Read
byLicense Global
Moonbug Entertainment
Entertainment
Moonbug Expands Marketing Team with Key Promotions, New Hire
Moonbug Expands Marketing Team with Key Promotions, New Hire
Sep 18, 2024
|
3 Min Read
byLicense Global
Ellie Terveen, Dr. Seuss Enterprises
Entertainment
Dr. Seuss Enterprises Promotes Ellie Terveen to VP, Operations
Dr. Seuss Enterprises Promotes Ellie Terveen to VP, Operations
Sep 18, 2024
|
1 Min Read
byLicense Global
C4 Energy x Hershey
Food & Beverage
C4 Energy, Hershey Announce Collaboration
C4 Energy, Hershey Announce Collaboration
Sep 18, 2024
|
1 Min Read
byLicense Global
Poison Ivy Harley Quinn Barbie dolls, Warner Bros. Discovery, Mattel
Toys & Games
Barbie Celebrates Batman’s 85th Anniversary
Barbie Celebrates Batman’s 85th Anniversary
Sep 18, 2024
|
1 Min Read
byLicense Global
Acamar Films x United Food & Beverage Group Partnership
Streaming & TV
Acamar Films Inks Pan-European Partnership with United Food & Beverage Group
Acamar Films Inks Pan-European Partnership with United Food & Beverage Group
Sep 18, 2024
|
1 Min Read
byLicense Global
The Martha Stewart Home Storage and Organization collection, GCE International
Lifestyle
GCE International, Martha Stewart to Launch Home Storage, Organization Line
GCE International, Martha Stewart to Launch Home Storage, Organization Line
Sep 17, 2024
|
1 Min Read
byLicense Global
Coraline, LAIKA
Movies
LAIKA Boosts European Presence for ‘Coraline’ 15th Anniversary
LAIKA Boosts European Presence for ‘Coraline’ 15th Anniversary
Sep 17, 2024
|
2 Min Read
byLicense Global
Rubik’s x Doodles collab, Doodles, Spin Master
Toys & Games
Doodles Inks Collab with Spin Master for Rubik’s Cube’s 50th Anniversary
Doodles Inks Collab with Spin Master for Rubik’s Cube’s 50th Anniversary
Sep 17, 2024
|
2 Min Read
byLicense Global
Hellraiser, Surge Licensing
Movies
Surge Licensing to be Global Licensing Agent for ‘Hellraiser’
Surge Licensing to be Global Licensing Agent for ‘Hellraiser’
Sep 17, 2024
|
3 Min Read
Butterfingers Costumes
Food & Beverage
Spirit Halloween and Butterfinger Link for Costume
Spirit Halloween and Butterfinger Link for Costume
Sep 17, 2024
|
1 Min Read
byLicense Global
“Care Bears: Caring Quest”
Video Games
Cloudco Unveils ‘Care Bears: Caring Quest’ on Roblox
Cloudco Unveils ‘Care Bears: Caring Quest’ on Roblox
Sep 17, 2024
|
2 Min Read
byLicense Global
Mara Verzé, Mattel
Toys & Games
Mattel Names Mara Verzé Head of U.K. Consumer Products
Mattel Names Mara Verzé Head of U.K. Consumer Products
Sep 17, 2024
|
1 Min Read
byLicense Global
Jimena Tormo DeAPlaneta Entertainment
Entertainment
DeAPlaneta Taps Jimena Tormo as Head of Gaming and Interactive
DeAPlaneta Taps Jimena Tormo as Head of Gaming and Interactive
Sep 17, 2024
|
2 Min Read
byLicense Global
“Angry Birds” Game Mode
Entertainment
Toptracer, Rovio Entertainment Launch ‘Angry Birds’ Game Mode
Toptracer, Rovio Entertainment Launch ‘Angry Birds’ Game Mode
Sep 17, 2024
|
1 Min Read
byLicense Global
PUMA x “Rocket League” collection.
Fashion
PUMA and ‘Rocket League’ Announce New Collection
PUMA and ‘Rocket League’ Announce New Collection
Sep 17, 2024
|
1 Min Read
byLicense Global
The Wiggles "Bouncing Balls Tour"
Entertainment
The Wiggles Announce 25-City North America ‘Bouncing Balls Tour’
The Wiggles Announce 25-City North America ‘Bouncing Balls Tour’
Sep 17, 2024
|
2 Min Read
byLicense Global
2024 Wonder Women Award Winners, Women in Toys, Licensing & Entertainment
Toys & Games
2024 Wonder Women Award Winners Announced
2024 Wonder Women Award Winners Announced
Sep 16, 2024
|
2 Min Read
byLicense Global
"Vida the Vet" key imagery, Wildbrain CPLG
Streaming & TV
Wildbrain CPLG Expands Spin Master Relationship for ‘Vida the Vet’
Wildbrain CPLG Expands Spin Master Relationship for ‘Vida the Vet’
Sep 16, 2024
|
2 Min Read
byLicense Global
Glinda’s Bubble Crown from The Noble Collection
Entertainment
The Noble Collection Announces ‘Wicked’ Merch
The Noble Collection Announces ‘Wicked’ Merch
Sep 16, 2024
|
1 Min Read
byLicense Global
First Sanrio-themed store in Australia.
Retail News & Trends
MINISO Opens First Sanrio-Themed Store in Australia
MINISO Opens First Sanrio-Themed Store in Australia
Sep 16, 2024
|
1 Min Read
byLicense Global
UFC 306 at Riyadh Season Noche UFC
Fashion
PacSun Announces UFC Exclusive Merchandise Drop
PacSun Announces UFC Exclusive Merchandise Drop
Sep 16, 2024
|
1 Min Read
byLicense Global
Pop-Tarts x Goose Creek Candle Collection
Food & Beverage
Pop-Tarts and Goose Creek Candle Launch New Scent
Pop-Tarts and Goose Creek Candle Launch New Scent
Sep 16, 2024
|
1 Min Read
byLicense Global
PUMA x KidSuper collection
Fashion
PUMA, KidSuper Announce New Collaboration
PUMA, KidSuper Announce New Collaboration
Sep 16, 2024
|
1 Min Read
byLicense Global
Ultimate Transforming Batmobile Playset, 2-in-1 Batman Playset with Exclusive Batman Figure and Glider
Entertainment
Warner Bros. Discovery Celebrates Batman’s 85th Anniversary with New Merch
Warner Bros. Discovery Celebrates Batman’s 85th Anniversary with New Merch
Sep 16, 2024
|
1 Min Read
byLicense Global
‘Wicked’ Experiences Merch, Universal Destinations & Experiences
Location-Based Entertainment
‘Wicked’ Experiences Merch to Launch at Universal Studios Locations
‘Wicked’ Experiences Merch to Launch at Universal Studios Locations
Sep 13, 2024
|
2 Min Read
byLicense Global
Hello Kitty collection, Claire's
Accessories
Claire’s Drops Second Exclusive Hello Kitty Collection
Claire’s Drops Second Exclusive Hello Kitty Collection
Sep 13, 2024
|
1 Min Read
byLicense Global
Audi Quersus Chairs
Lifestyle
Quersus, Audi Combine Motorsport Design with Futuristic Chairs
Quersus, Audi Combine Motorsport Design with Futuristic Chairs
Sep 13, 2024
|
1 Min Read
byLicense Global
Latest News

Latest Video

Live at Licensing Expo: A Conversation with Netflix
Live at Licensing Expo: A Conversation with Netflix

Editor's Choice

Steamboat Willie, Mario Tama / Staff, Getty Images News
Trends and Insights
The Notable Properties Entering the Public Domain This DecadeThe Notable Properties Entering the Public Domain This Decade
Sep 16, 2024
5 Min Read
MaBLE the BLE Bear, Brand Licensing Europe's 25th anniversary mascot
Brand Licensing Europe
Brand Licensing Europe Announces 25th Birthday Party DetailsBrand Licensing Europe Announces 25th Birthday Party Details
Sep 12, 2024
5 Min Read
Mandalay Bay Resort, Las Vegas
Licensing Expo
Early Discounts, Enhanced Travel Options Announced for Licensing ExpoEarly Discounts, Enhanced Travel Options Announced for Licensing Expo
Sep 10, 2024
2 Min Read

Sponsored Content

Papa Smurf, Peyo Company
Sponsored Content
The Worldwide Blue Phenomenon of The SmurfsThe Worldwide Blue Phenomenon of The Smurfs
Sep 16, 2024
5 Min Read
Deadpool and Wolverine Collection, Rubies Masquerade
Sponsored Content
The Dominant Player in the Licensed Costume SpaceThe Dominant Player in the Licensed Costume Space
Aug 5, 2024
4 Min Read
Rubik’s Cube, Spin Master
Sponsored Content
Love for the Rubik’s Cube Continues to GrowLove for the Rubik’s Cube Continues to Grow
Jul 8, 2024
5 Min Read
Sep 24 - Sep 26, 2024
BLE is the only pan-European event dedicated to licensing and brand extension, bringing together retailers, licensees and manufacturers.
Find out more

The Brand Licensing Europe 2024 Issue is Out Now

License Global September 2024 issue

LATEST ISSUE

Brand Licensing Europe Issue – September 2024

The latest issue of License Global has launched! License Global’s September 2024 magazine features a guide to Brand Licensing Europe, the latest news from the biggest brands and more.

Video Games

Courage and Honor: Games Workshop on ‘Space Marine 2’ and Warhammer’s Legacy

Movies

Superman: A New Age of Super Hero

Brand Licensing Europe

Brand Licensing Europe is 25!

Licensing Resources

Brand Licensing for Beginners

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.