News

Latest news on brand licensing collaborations and brand extensions from the editorial team at License Global.

Spaceport and Negosh logos
Entertainment
Spaceport, Negosh Form PartnershipSpaceport, Negosh Form Partnership

Negosh to offer its brands an opportunity to expand their IP into the metaverse through Spaceport.

byLicense Global, Content Editor
Dec 9, 2024
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2 Min Read
Rubik’s NBA Fan Apparel, Lids
Toys & Games
Rubik’s and NBA Drop New Fan Apparel at LidsRubik’s and NBA Drop New Fan Apparel at Lids
byLicense Global
Dec 9, 2024
1 Min Read
RS No.9 fragrance by The Rolling Stones
Beauty & Cosmetics
The Rolling Stones, Bravado, Nirvana Brands Debut Fine FragranceThe Rolling Stones, Bravado, Nirvana Brands Debut Fine Fragrance
byLicense Global
Dec 9, 2024
2 Min Read
Sticki Rolls, Sky Castle Toys
Toys & Games
Sky Castle Toys, Jazwares Partner to Expand Sticki Rolls BrandSky Castle Toys, Jazwares Partner to Expand Sticki Rolls Brand
byLicense Global
Dec 9, 2024
2 Min Read
"Chupa Chups City" Perfetti Van Melle
Video Games
Chupa Chups Enters the Metaverse with The SandboxChupa Chups Enters the Metaverse with The Sandbox
byLicense Global
Dec 9, 2024
1 Min Read
The Mandalorian Launching Speeder Playset, PLAY-DOH
Toys & Games
PLAY-DOH, 'Star Wars' Announce Collaboration with Launch of PlaysetsPLAY-DOH, 'Star Wars' Announce Collaboration with Launch of Playsets
byLicense Global
Dec 9, 2024
1 Min Read
MHS Licensing logo
Art & Design
Thomas Kinkade Studios to Be Repped by MHS Licensing
Thomas Kinkade Studios to Be Repped by MHS Licensing
Dec 9, 2024
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1 Min Read
byLicense Global, Content Editor
"Call of Duty" Culture Kings collection, Merchantwise
Fashion
Merchantwise Secures First 'Call of Duty' Fashion Collection with Culture Kings
Merchantwise Secures First 'Call of Duty' Fashion Collection with Culture Kings
Dec 6, 2024
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1 Min Read
byLicense Global, Content Editor
Brand & Lifestyle Licensing Awards 2025
Licensing Events
Entries for Brand & Lifestyle Licensing Awards 2025 Now Open
Entries for Brand & Lifestyle Licensing Awards 2025 Now Open
Dec 6, 2024
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3 Min Read
byLicense Global, Content Editor
Squishmallows x Baked by Melissa
Food & Beverage
Squishmallows Goes Bite-Sized with Baked by Melissa Holiday Treats
Squishmallows Goes Bite-Sized with Baked by Melissa Holiday Treats
Dec 6, 2024
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2 Min Read
byLicense Global, Content Editor
"Puffin Rock" on Roblox
Entertainment
'Puffin Rock' Experience Launches on Roblox
'Puffin Rock' Experience Launches on Roblox
Dec 6, 2024
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1 Min Read
byLicense Global, Content Editor
The Cookie Exchange, Kelsey Elizabeth x Taste of Home
Food & Beverage
Kelsey Elizabeth Cakes, Taste of Home Partner for Holiday Event
Kelsey Elizabeth Cakes, Taste of Home Partner for Holiday Event
Dec 6, 2024
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2 Min Read
byLicense Global, Content Editor
Star Wars vintage soft hoodie, Gap
Apparel
Gap’s ‘Star Wars’ Capsule Collection Out Now
Gap’s ‘Star Wars’ Capsule Collection Out Now
Dec 6, 2024
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1 Min Read
byLicense Global, Content Editor
DG Torhill Explore Turquoise Suede from Clarks x “Pokémon” collection
Footwear
Clarks, ‘Pokémon’ Join Forces Again to Return to the Kanto Region
Clarks, ‘Pokémon’ Join Forces Again to Return to the Kanto Region
Dec 5, 2024
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1 Min Read
byLicense Global, Content Editor
Licensing International Inducts Three into 2024 Hall of Fame
Licensing Events
Licensing International Inducts Three into 2024 Hall of Fame
Licensing International Inducts Three into 2024 Hall of Fame
Dec 5, 2024
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5 Min Read
byLicense Global, Content Editor
Dr. Seuss Enterprises logo
Entertainment
Dr. Seuss Enterprises Announces Key Leadership Appointments
Dr. Seuss Enterprises Announces Key Leadership Appointments
Dec 5, 2024
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2 Min Read
byLicense Global, Content Editor
Creature Commandos t-shirt, DC Shop
Apparel
‘Creature Commandos’ Gets Full DC Shop Collection
‘Creature Commandos’ Gets Full DC Shop Collection
Dec 4, 2024
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1 Min Read
byLicense Global, Content Editor
Precious Moments Art, Precious Moments Company
Art & Design
Precious Moments Licensing Program Expands to New Categories
Precious Moments Licensing Program Expands to New Categories
Dec 4, 2024
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2 Min Read
byLicense Global, Content Editor
Astrid Lindgren, Rights & Brands
Character
The Astrid Lindgren Company Partners with Rights & Brands as Master Licensing Agency
The Astrid Lindgren Company Partners with Rights & Brands as Master Licensing Agency
Dec 4, 2024
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2 Min Read
byLicense Global, Content Editor
Ohh Deer, Natural History Museum greeting card range
Publishing
Ohh Deer Unveils Natural History Museum Collaboration
Ohh Deer Unveils Natural History Museum Collaboration
Dec 4, 2024
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2 Min Read
byLicense Global, Content Editor
Barbie Cutie Reveal Care Bears Series, Mattel, Cloudco Entertainment
Toys & Games
Barbie, Care Bears Unveil the Cutie Reveal Care Bears Series
Barbie, Care Bears Unveil the Cutie Reveal Care Bears Series
Dec 4, 2024
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1 Min Read
byLicense Global, Content Editor
Williams Racing x Pedal Mafia Cycling Apparel Collection
Apparel
Williams Racing, Pedal Mafia Launch Cycling Apparel Collection
Williams Racing, Pedal Mafia Launch Cycling Apparel Collection
Dec 4, 2024
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2 Min Read
byLicense Global, Content Editor
Naruto The Symphonic Experience logo, GEA Live, Un Pour Tous Productions, RoadCo Entertainment
Location-Based Entertainment
'Naruto' The Symphonic Experience Launches North American Tour
'Naruto' The Symphonic Experience Launches North American Tour
Dec 4, 2024
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1 Min Read
byLicense Global, Content Editor
Scooby Doo in Dog Builder, Acme Character Studio
Streaming & TV
Acme Character Studio Launches ‘Scooby-Doo’ Custom Online Dog Builder Experience
Acme Character Studio Launches ‘Scooby-Doo’ Custom Online Dog Builder Experience
Dec 4, 2024
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1 Min Read
byLicense Global, Content Editor
"Star Wars" travel luggage, Heroes & Villains
Lifestyle
Heroes & Villains Launches Latest ‘Star Wars’ Travel Collection
Heroes & Villains Launches Latest ‘Star Wars’ Travel Collection
Dec 4, 2024
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1 Min Read
byLicense Global, Content Editor
Coca-Cola Bear hoodie, Anti Social Social Club
Fashion
Anti Social Social Club, Coca-Cola, Drop Holiday Collection
Anti Social Social Club, Coca-Cola, Drop Holiday Collection
Dec 4, 2024
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1 Min Read
byLicense Global, Content Editor
PB&J Pop, SNAX-Sational Brands
Food & Beverage
SNAX-Sational Brands Launches PB&J Popcorn in Collaboration with Smucker’s and JIF
SNAX-Sational Brands Launches PB&J Popcorn in Collaboration with Smucker’s and JIF
Dec 3, 2024
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2 Min Read
byLicense Global, Content Editor
Popeye with FORCE BLUE on 'Tour of Duty,' King Features Syndicate
Character
Popeye Teams Up with FORCE BLUE to Champion Conservation Missions in U.S. National Marine Sanctuaries
Popeye Teams Up with FORCE BLUE to Champion Conservation Missions in U.S. National Marine Sanctuaries
Dec 3, 2024
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2 Min Read
byLicense Global, Content Editor
Fanattik logo
Entertainment
Fuzzballs Signs with Fanattik
Fuzzballs Signs with Fanattik
Dec 3, 2024
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1 Min Read
byLicense Global, Content Editor
KOAJ Iron Maiden Collection, KOAJ
Fashion
KOAJ Releases Iron Maiden Collection
KOAJ Releases Iron Maiden Collection
Dec 3, 2024
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1 Min Read
byLicense Global, Content Editor
Cheez-It Takes Over Citrus Bowl
Location-Based Entertainment
Cheez-It Takes Over Citrus Bowl
Cheez-It Takes Over Citrus Bowl
Dec 3, 2024
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1 Min Read
byLicense Global, Content Editor
Demi Lovato in Subway Surfers, Planetplay
Video Games
Demi Lovato Headlines Planetplay's Latest Environmental Video Games Action Campaign
Demi Lovato Headlines Planetplay's Latest Environmental Video Games Action Campaign
Dec 3, 2024
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2 Min Read
byLicense Global, Content Editor
Maestro and Nabot x Grévin, Procidis
Location-Based Entertainment
Procidis’ Maestro Welcomed to Grévin Museum
Procidis’ Maestro Welcomed to Grévin Museum
Dec 3, 2024
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2 Min Read
byLicense Global, Content Editor
Pokémon x Eastpak Day Pak’r range
Accessories
Pokémon, Eastpak Announce Collab
Pokémon, Eastpak Announce Collab
Dec 3, 2024
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1 Min Read
byLicense Global, Content Editor
LEGO Technic Oracle Red Bull Racing RB20 F1 Car
Toys & Games
Oracle Red Bull Racing Builds New Partnership With LEGO
Oracle Red Bull Racing Builds New Partnership With LEGO
Dec 3, 2024
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1 Min Read
byLicense Global, Content Editor
Latest News

Latest Video

25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights

Editor's Choice

Kate Spade’s M&Ms collection
Food & Beverage
What’s Cooking in Food and Beverage Licensing?
What’s Cooking in Food and Beverage Licensing?

Dec 9, 2024

“Harry Potter: Magic at Play” in Chicago.
Location-Based Entertainment
The X Factor: How Original X Productions is Revolutionizing Location-Based Entertainment
The X Factor: How Original X Productions is Revolutionizing Location-Based Entertainment

Dec 9, 2024

Dolly Beauty
Trends and Insights
Ready for their Close-Up: A Look at Celebrity Beauty Lines
Ready for their Close-Up: A Look at Celebrity Beauty Lines

Dec 9, 2024

Sponsored Content

John Deere prioritizes agriculture and agriculture innovation
Sponsored Content
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide

Dec 9, 2024

Sponsored Content
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs

Dec 2, 2024

License Global's Deep Dive into Fashion Licensing
Sponsored Content
New Report: Deep Dive into Fashion Licensing
New Report: Deep Dive into Fashion Licensing

Nov 13, 2024

The December 2024 Issue is Out Now

License Global December 2024 issue

LATEST ISSUE

'Wicked' Takes Over License Global's December Issue!

The latest issue of License Global has launched! License Global’s December 2024 magazine features Universal discussing “Wicked,” our Gen Z Fashion Report predicts what businesses need to succeed with the demographic, we predict which toys will make their mark in the new year in The License Global Toy Forecast 2025, License Global's Influentials amplifies those in the brand licensing industry who have made a difference, we look back at some of the biggest licensing deals from 2024, and much more.

Movies

‘Wicked:’ A Product Campaign that Defies Gravity

Fashion

The Gen Z Fashion Report

Rankings and Lists

The Influentials 2024

Toys & Games

The License Global Toy Forecast 2025

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