News

Latest news on brand licensing collaborations and brand extensions from the editorial team at License Global.

LEGO x "One Piece"
Entertainment
LEGO Partners with Netflix and Tomorrow Studios for 'One Piece' CollaborationLEGO Partners with Netflix and Tomorrow Studios for 'One Piece' Collaboration

Sets inspired by the live-action adaptation will launch ahead of the second season.

byLicense Global
Jan 24, 2025
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2 Min Read
BMW M4 Collection, PUMA
Fashion
PUMA, BMW M MOTORSPORT Unveil New CollectionPUMA, BMW M MOTORSPORT Unveil New Collection
byLicense Global
Jan 24, 2025
1 Min Read
Hela Brands
Lifestyle
Hela Brands Announces Rebrand Following AcquisitionHela Brands Announces Rebrand Following Acquisition
byLicense Global
Jan 24, 2025
1 Min Read
"Hot Ones" Honey Roasted Nuts, Snak Club
Food & Beverage
Snak Club Launches ‘Hot Ones’ Honey Roasted NutsSnak Club Launches ‘Hot Ones’ Honey Roasted Nuts
byLicense Global
Jan 24, 2025
2 Min Read
Atsuko Jujutsu Kaisen
Fashion
Atsuko x ‘Jujutsu Kaisen’ Collection UnleashedAtsuko x ‘Jujutsu Kaisen’ Collection Unleashed
byLicense Global
Jan 24, 2025
1 Min Read
Eggo Brunch Collection
Fashion
Brunch Releases Eggo-Inspired CollaborationBrunch Releases Eggo-Inspired Collaboration
byLicense Global
Jan 24, 2025
1 Min Read
Limited-Edition Pop! T-shirt for LA Fires by Funko
Apparel
Funko Launches Limited-Edition Pop! Tee in Support of LA Fire Relief
Funko Launches Limited-Edition Pop! Tee in Support of LA Fire Relief
Jan 24, 2025
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1 Min Read
byLicense Global
emoji x Caravanserai
Branded Products
Emoji Appoints Caravanserai as Licensing Agent for Italy
Emoji Appoints Caravanserai as Licensing Agent for Italy
Jan 24, 2025
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1 Min Read
byLicense Global
Matthew Tkachuk in Perry Ellis International NHL
Sports
Perry Ellis Announces Partnership with the NHL
Perry Ellis Announces Partnership with the NHL
Jan 24, 2025
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3 Min Read
byLicense Global
Hot Wheels x F1 range, Mattel
Toys & Games
Hot Wheels Reveals Formula 1 Product Line
Hot Wheels Reveals Formula 1 Product Line
Jan 24, 2025
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3 Min Read
byLicense Global
Pauline Berard, PGS Entertainment
Entertainment
PGS Entertainment Appoints Pauline Berard as Global Sales and Acquisition Manager
PGS Entertainment Appoints Pauline Berard as Global Sales and Acquisition Manager
Jan 24, 2025
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1 Min Read
byLicense Global
Susan Bolsover and Alison Taylor, Aardman
Entertainment
Aardman Announces Key Hires and Promotions in its Licensing Business
Aardman Announces Key Hires and Promotions in its Licensing Business
Jan 24, 2025
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3 Min Read
byLicense Global
ZARA x Paddington Collection
Apparel
ZARA Launches Paddington Kids Collection
ZARA Launches Paddington Kids Collection
Jan 24, 2025
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1 Min Read
byLicense Global
Moose Toys Office
Toys & Games
Moose Toys Announces Iberian Expansion
Moose Toys Announces Iberian Expansion
Jan 24, 2025
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1 Min Read
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Martell Cognac Lunar New Year
Art & Design
Martell Releases Cordon Bleu Lunar New Year Limited Edition Cognac and L’Or de Jean Martell Zodiac Edition
Martell Releases Cordon Bleu Lunar New Year Limited Edition Cognac and L’Or de Jean Martell Zodiac Edition
Jan 24, 2025
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2 Min Read
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Masters of the Universe x ThunderCats Lion-O Action Figure by Mattel
Toys & Games
Masters of the Universe and ThunderCats Collaborate on New Action Figure Line
Masters of the Universe and ThunderCats Collaborate on New Action Figure Line
Jan 23, 2025
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1 Min Read
byLicense Global
Rice Krispie Treats Ice Cream, Kellanova
Food & Beverage
Eggo, Rice Krispies Mix it Up for Ice Cream
Eggo, Rice Krispies Mix it Up for Ice Cream
Jan 23, 2025
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2 Min Read
byLicense Global
"Star Wars" Home Textiles, Heroes & Villains
Home
Heroes & Villains Debut ‘Star Wars’ Home Textiles
Heroes & Villains Debut ‘Star Wars’ Home Textiles
Jan 23, 2025
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1 Min Read
byLicense Global
Ground Up x The Hershey Company
Footwear
Ground Up, The Hershey Company Announce Partnership
Ground Up, The Hershey Company Announce Partnership
Jan 23, 2025
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1 Min Read
byLicense Global
Fanatatics Collectibles London Flagship Store
Retail News & Trends
Fanatics Collectibles to Open Flagship Store in London
Fanatics Collectibles to Open Flagship Store in London
Jan 23, 2025
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2 Min Read
byLicense Global
Revo | Lexus Sunglasses
Accessories
Revo, Lexus Partner for Exclusive Eyewear Collection
Revo, Lexus Partner for Exclusive Eyewear Collection
Jan 23, 2025
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1 Min Read
byLicense Global
Post Malone OREO Cookies
Food & Beverage
OREO, Post Malone Team Up for Limited Edition Cookie Release
OREO, Post Malone Team Up for Limited Edition Cookie Release
Jan 23, 2025
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2 Min Read
byLicense Global
Spin Master Smartwatch Faces
Entertainment
Spin Master Unveils New Apps and Faces for Kids’ Smartwatches
Spin Master Unveils New Apps and Faces for Kids’ Smartwatches
Jan 23, 2025
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1 Min Read
byLicense Global
“Pokémon” Oreos by Mondelez India
Food & Beverage
Oreo Launches Limited-Edition ‘Pokémon’ Cookies in India
Oreo Launches Limited-Edition ‘Pokémon’ Cookies in India
Jan 23, 2025
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2 Min Read
byLicense Global
The Marvel HQ- Kids Super Hero Fun Watch App by StoryToys
Entertainment
StoryToys, Marvel HQ Launch Kids Smartwatch App and Faces
StoryToys, Marvel HQ Launch Kids Smartwatch App and Faces
Jan 23, 2025
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1 Min Read
byLicense Global
Dino Canuti and Michelle Lilley, MGA Entertainment
Entertainment
MGA Entertainment Announces New EMEA Leadership Team
MGA Entertainment Announces New EMEA Leadership Team
Jan 23, 2025
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1 Min Read
byLicense Global
“Unicorn Academy” WildBrain CPLG
Entertainment
WildBrain CPLG, Spin Master Expand Relationship
WildBrain CPLG, Spin Master Expand Relationship
Jan 22, 2025
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1 Min Read
byLicense Global
All Dressed Up Donation, Rubies
Non-Profit Brands
Rubies, Parentkind, World Book Day Donate Costumes to Help Children Find the Fun in Reading
Rubies, Parentkind, World Book Day Donate Costumes to Help Children Find the Fun in Reading
Jan 22, 2025
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2 Min Read
byLicense Global
Kim Morris, head, Epic Story Toys
Entertainment
Epic Story Media Launches Toy Division
Epic Story Media Launches Toy Division
Jan 22, 2025
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4 Min Read
byLicense Global
Stanley Jr. Pretend Play Line, Red Toolbox
Toys & Games
Red Toolbox Brings Stanley Jr. Pretend Play Line to Europe
Red Toolbox Brings Stanley Jr. Pretend Play Line to Europe
Jan 22, 2025
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1 Min Read
byLicense Global
FEED Bag, Beanstalk
Food & Beverage
Beanstalk Partners with FEED to Extend Brand and Fight Childhood Hunger
Beanstalk Partners with FEED to Extend Brand and Fight Childhood Hunger
Jan 22, 2025
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1 Min Read
byLicense Global
Dairy Queen Promotion, Mainland China, Moomin Characters
Character
Moomin Characters Expands Licensing Representation to South Korea
Moomin Characters Expands Licensing Representation to South Korea
Jan 22, 2025
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2 Min Read
byLicense Global
A1 Series Google TV, BLACK+DECKER
Home
BLACK+DECKER Enters Indian Smart TV Market with New 4K Google TV
BLACK+DECKER Enters Indian Smart TV Market with New 4K Google TV
Jan 22, 2025
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1 Min Read
byLicense Global
Tommy Hilfiger logo
Home
Tommy Hilfiger Home Line Announced
Tommy Hilfiger Home Line Announced
Jan 22, 2025
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2 Min Read
byLicense Global
Pokémon Happy Meal, McDonald’s
Food & Beverage
McDonald’s Launches Dragon-Type ‘Pokémon’ Happy Meal
McDonald’s Launches Dragon-Type ‘Pokémon’ Happy Meal
Jan 22, 2025
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1 Min Read
byLicense Global
Latest News

Latest Video

25 Years of Brand Licensing Europe: A Conversation with The Royal Horticultural Society
25 Years of Brand Licensing Europe: A Conversation with The Royal Horticultural Society
25 Years of Brand Licensing Europe: A Conversation with Jazwares
25 Years of Brand Licensing Europe: A Conversation with Jazwares
Watch more ...

Latest Insights

Tea Dora, head, marketing, Outfit7, and Hanna Valkeapää-Nokkala, vice president, transmedia, Rovio
Video Games
Marking Milestones: Rovio and Outfit7 on Collaborating to Unite Fans
Marking Milestones: Rovio and Outfit7 on Collaborating to Unite Fans

Jan 22, 2025

London Toy Fair 2025
Toys & Games
State of Play: Toy Trends on Display at London Toy Fair 2025
State of Play: Toy Trends on Display at London Toy Fair 2025

Jan 21, 2025

NRF Big Show 2025 - Jason Dixson Photography
Retail News & Trends
A Recap of NRF '25: Retail's Big Show
A Recap of NRF '25: Retail's Big Show

Jan 14, 2025

Sponsored Content

John Deere prioritizes agriculture and agriculture innovation
Sponsored Content
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide

Dec 9, 2024

Sponsored Content
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs

Dec 2, 2024

License Global's Deep Dive into Fashion Licensing
Sponsored Content
New Report: Deep Dive into Fashion Licensing
New Report: Deep Dive into Fashion Licensing

Nov 13, 2024

The December 2024 Issue is Out Now

License Global December 2024 issue
EXPLORE THE ISSUE

LATEST ISSUE

'Wicked' Takes Over License Global's December Issue!

The latest issue of License Global has launched! License Global’s December 2024 magazine features Universal discussing “Wicked,” our Gen Z Fashion Report predicts what businesses need to succeed with the demographic, we predict which toys will make their mark in the new year in The License Global Toy Forecast 2025, License Global's Influentials amplifies those in the brand licensing industry who have made a difference, we look back at some of the biggest licensing deals from 2024, and much more.

Automotive & Cars

Brand Licensing: A Driving Force

Food & Beverage

Ready for Pickup: GoTo Foods Expands Global Reach Through Licensing

Toys & Games

The License Global Toy Forecast 2025

Fashion

The Gen Z Fashion Report

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