News

Latest news on brand licensing collaborations and brand extensions from the team at License Global.

Hot Wheels Electric Karting Experience, Mattel
Location-Based Entertainment
Saudi Entertainment Ventures, Mattel Bring Hot Wheels Electric Karting to Saudi ArabiaSaudi Entertainment Ventures, Mattel Bring Hot Wheels Electric Karting to Saudi Arabia

Multilevel indoor electric karting experience for kids and adults will be available in six cities across the Kingdom.

byLicense Global
Oct 11, 2024
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2 Min Read
Pringles Dill Pickle
Food & Beverage
Pringles Brings Back Dill Pickle and ‘Hot Ones’ FlavorsPringles Brings Back Dill Pickle and ‘Hot Ones’ Flavors
byLicense Global
Oct 11, 2024
1 Min Read
Tiddler, Magic Light Pictures, BBC
Streaming & TV
Magic Light Pictures, BBC Release a first look at ‘Tiddler’Magic Light Pictures, BBC Release a first look at ‘Tiddler’
byLicense Global
Oct 11, 2024
1 Min Read
Miraculous x Richard Orlinski figurine, Miraculous Corp
Entertainment
Richard Orlinksi’s Contemporary Art Meets Miraculous Superheroine, LadybugRichard Orlinksi’s Contemporary Art Meets Miraculous Superheroine, Ladybug
byLicense Global
Oct 11, 2024
1 Min Read
Jelly Roll Creatacard greetings.
Greetings & Stationery
American Greetings Launches Creatacard Collection with Jelly RollAmerican Greetings Launches Creatacard Collection with Jelly Roll
byLicense Global
Oct 11, 2024
2 Min Read
Miraculous Corp and Bob's Play celebrate Children's Month in Brazil.
Food & Beverage
Bob’s, Miraculous Corp Launch Children’s Month CampaignBob’s, Miraculous Corp Launch Children’s Month Campaign
byLicense Global
Oct 11, 2024
1 Min Read
"The Secret Explorers," Liquid Rock Entertainment
Streaming & TV
Pixel Zoo, Liquid Rock Entertainment, MGA Announce ‘The Secret Explorers’ Animated Series
Pixel Zoo, Liquid Rock Entertainment, MGA Announce ‘The Secret Explorers’ Animated Series
Oct 11, 2024
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2 Min Read
byLicense Global
UFC x PMI
Toys & Games
UFC, PMI to Launch Toy Collection
UFC, PMI to Launch Toy Collection
Oct 11, 2024
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1 Min Read
byLicense Global
Bella Doña x Betty Boop
Fashion
Bella Doña Launches Betty Boop Collection
Bella Doña Launches Betty Boop Collection
Oct 11, 2024
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2 Min Read
byLicense Global
"Spread Magic, Not Hate," Winx Club
Entertainment
The Cybersmile Foundation, Rainbow Unite to ‘Spread Magic, Not Hate’ with ‘Winx Club’ Campaign
The Cybersmile Foundation, Rainbow Unite to ‘Spread Magic, Not Hate’ with ‘Winx Club’ Campaign
Oct 11, 2024
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2 Min Read
byLicense Global
Emily in Paris-Inspired Ready-to-Drink Kir Royale, Chamère
Food & Beverage
Chamère Launches ‘Emily in Paris’-Inspired Ready-to-Drink Kir Royale
Chamère Launches ‘Emily in Paris’-Inspired Ready-to-Drink Kir Royale
Oct 11, 2024
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1 Min Read
byLicense Global
Lucky Brand by Cole Hauser
Apparel
Lucky Brand, Cole Hauser Debut Western-Inspired Apparel
Lucky Brand, Cole Hauser Debut Western-Inspired Apparel
Oct 11, 2024
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1 Min Read
byLicense Global
péro x Hello Kitty
Fashion
Sanrio Announces péro x Hello Kitty Apparel Collection
Sanrio Announces péro x Hello Kitty Apparel Collection
Oct 11, 2024
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2 Min Read
byLicense Global
Pet Crocs
Pets
Crocs and Bark Announce Pet Crocs
Crocs and Bark Announce Pet Crocs
Oct 11, 2024
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1 Min Read
byLicense Global
The PUMA x BMW M Motorsport Neon Energy collection.
Fashion
PUMA x BMW M Motorsport Unveil Newest Collaboration
PUMA x BMW M Motorsport Unveil Newest Collaboration
Oct 11, 2024
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1 Min Read
byLicense Global
Smiley t-shirts for World Mental Health Day, SmileyWorld, Next, Place2Be
Entertainment
SmileyWorld, Next Team with Children’s Mental Health Charity Place2Be for World Mental Health Day
SmileyWorld, Next Team with Children’s Mental Health Charity Place2Be for World Mental Health Day
Oct 10, 2024
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1 Min Read
byLicense Global
“Morbid” collection, Spencer's
Fashion
Spencer’s Announces Exclusive Merch for True Crime Podcast, ‘Morbid’
Spencer’s Announces Exclusive Merch for True Crime Podcast, ‘Morbid’
Oct 10, 2024
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1 Min Read
byLicense Global
The Loyal Subjects
Toys & Games
The Loyal Subjects Enters Licensing Deal with Hasbro
The Loyal Subjects Enters Licensing Deal with Hasbro
Oct 10, 2024
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3 Min Read
byLicense Global
Impossible Disney The Lion King Line, Impossible Foods, Disney
Food & Beverage
Impossible Foods Launches Impossible Disney ‘The Lion King’ Line
Impossible Foods Launches Impossible Disney ‘The Lion King’ Line
Oct 10, 2024
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1 Min Read
byLicense Global
Disney Winnie the Pooh collection, BoxLunch
Fashion
BoxLunch Introduces Winnie the Pooh Collection
BoxLunch Introduces Winnie the Pooh Collection
Oct 10, 2024
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1 Min Read
byLicense Global
Goku Balloon for Macy's Thanksgiving Day Parade
Entertainment
Goku Character Balloon to Debut at Macy’s Thanksgiving Day Parade
Goku Character Balloon to Debut at Macy’s Thanksgiving Day Parade
Oct 10, 2024
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2 Min Read
byLicense Global
‘Emily in Paris’ x Undercover Collection, Mary Quintero, Paramount
Streaming & TV
Mary Quintero Announces ‘Emily in Paris’ x Undercover Collection
Mary Quintero Announces ‘Emily in Paris’ x Undercover Collection
Oct 10, 2024
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1 Min Read
byLicense Global
Florio
Food & Beverage
Florio Partners with Eataly USA
Florio Partners with Eataly USA
Oct 10, 2024
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1 Min Read
byLicense Global
Sesame Workshop logo
Entertainment
Sesame Workshop Elevates Two
Sesame Workshop Elevates Two
Oct 10, 2024
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2 Min Read
byLicense Global
Olive Oyl-inspired design for Moschino’s spring/summer 2025 collection
Fashion
Olive Oyl Returns to Fashion in Moschino’s Spring/Summer 2025 Collection
Olive Oyl Returns to Fashion in Moschino’s Spring/Summer 2025 Collection
Oct 10, 2024
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1 Min Read
byLicense Global
NASCAR x LegacyHistoryPride jersey.
Apparel
NASCAR and LegacyHistoryPride Announce Fashion Collab
NASCAR and LegacyHistoryPride Announce Fashion Collab
Oct 10, 2024
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2 Min Read
byLicense Global
“Minions” x Brain Dead limited collection.
Fashion
Brain Dead, ‘Minions’ Announce Collection
Brain Dead, ‘Minions’ Announce Collection
Oct 10, 2024
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2 Min Read
byLicense Global
Hot Wheels x F1, Mattel, Fomula 1
Toys & Games
Hot Wheels, F1 Announce Multiyear Partnership
Hot Wheels, F1 Announce Multiyear Partnership
Oct 10, 2024
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2 Min Read
byLicense Global
Sonic the Hedgehog Air Asia Aircraft
Entertainment
AirAsia, SEGA and ATLUS for Gaming-Themed Aircraft, In-Flight Experiences
AirAsia, SEGA and ATLUS for Gaming-Themed Aircraft, In-Flight Experiences
Oct 10, 2024
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2 Min Read
byLicense Global
‘Beetlejuice’ Airblown Inflatable Archway, Gemmy
Entertainment
Gemmy Releases ‘Beetlejuice’ Airblown Inflatable Archway
Gemmy Releases ‘Beetlejuice’ Airblown Inflatable Archway
Oct 9, 2024
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1 Min Read
byLicense Global
Blue Dragon Art Touring Exhibition, WildBrain CPLG
Location-Based Entertainment
Peanuts Expands in Asia Pacific with Blue Dragon Art Exhibition Tour
Peanuts Expands in Asia Pacific with Blue Dragon Art Exhibition Tour
Oct 9, 2024
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3 Min Read
byLicense Global
The Met x Anthropologie Collection
Home
Anthropologie, The Met Launch Homewares Line
Anthropologie, The Met Launch Homewares Line
Oct 9, 2024
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1 Min Read
byLicense Global
All Creatures Great and Small tote bag, All3Media
Streaming & TV
All3Media, Star Editions Launch ‘All Creatures Great and Small’ Online Store
All3Media, Star Editions Launch ‘All Creatures Great and Small’ Online Store
Oct 9, 2024
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1 Min Read
byLicense Global
“SpongeBob SquarePants: The Patrick Star Game”
Video Games
‘SpongeBob SquarePants: The Patrick Star Game’ Comes to Consoles, PC
‘SpongeBob SquarePants: The Patrick Star Game’ Comes to Consoles, PC
Oct 9, 2024
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2 Min Read
byLicense Global
“‘The Sopranos:’ The Official Cocktail Book”
Entertainment
Insight Editions Releases ‘The Sopranos’ Drinks Book
Insight Editions Releases ‘The Sopranos’ Drinks Book
Oct 9, 2024
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1 Min Read
byLicense Global
Latest News

Latest Video

25 Years of Brand Licensing Europe: A Conversation with Jazwares
25 Years of Brand Licensing Europe: A Conversation with Jazwares

Editor's Choice

Blippi, Moonbug Entertainment
Entertainment
Blippi, Dove Embark on Mission to Build Body Confidence in Young Children Through New Episodes and Music VideosBlippi, Dove Embark on Mission to Build Body Confidence in Young Children Through New Episodes and Music Videos
Oct 9, 2024
5 Min Read
François Brindeau is licensing and merchandising manager for l’Automobile Club de l’Ouest.
Trends and Insights
Catch the Le Mans BugCatch the Le Mans Bug
Oct 1, 2024
3 Min Read
Oasis, the band who announced they were reuniting for a live tour in 2025 after a 15-year break, Kevin Cummins
Music
‘Music Merchandise is more than Just a Product’‘Music Merchandise is more than Just a Product’
Oct 1, 2024
6 Min Read

Sponsored Content

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Sponsored Content
Fans Immerse Deeper into Hello Kitty’s Universe for Big CelebrationFans Immerse Deeper into Hello Kitty’s Universe for Big Celebration
Sep 30, 2024
4 Min Read
Barbie flip phone, Mattel, Human Mobile Devices
Sponsored Content
Barbie at 65: An Icon ReimaginedBarbie at 65: An Icon Reimagined
Sep 26, 2024
3 Min Read
Monster High Fashion Dolls, Mattel
Sponsored Content
‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines
Sep 25, 2024
2 Min Read

The September 2024 Issue is Out Now

License Global September 2024 issue

LATEST ISSUE

Brand Licensing Europe Issue – September 2024

The latest issue of License Global has launched! License Global’s September 2024 magazine features a guide to Brand Licensing Europe, the latest news from the biggest brands and more.

Entertainment

The Ever-Expanding 'Miraculous' Universe

Art & Design

Van Gogh Museum is On the Move

Heritage

What’s New at The Natural History Museum

Toys & Games

Spin Master: Inspiring Imagination

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