Aviation American Gin Releases Bottles Inspired by ‘Deadpool & Wolverine’

For the first time, Aviation American Gin is dropping a series of limited-edition bottles slated to hit shelves early this summer.

License Global

April 23, 2024

2 Min Read
Aviation American Gin bottles.
Aviation American Gin bottles.Aviation American Gin

Aviation American Gin has announced the launch of six specialty bottles inspired by Marvel Studios’ upcoming film, “Deadpool & Wolverine.” To celebrate the movie’s release in U.S. theaters July 26, the limited-edition bottles will roll out at retailers nationwide and in select countries globally starting early this summer. 

“I discovered Aviation American Gin while shooting the first ‘Deadpool’ movie,” says Ryan Reynolds, co-owner, Aviation American Gin. “Back then, Aviation wasn't big enough to tie into a big summer movie and ‘Deadpool’ was lucky to get any sponsors at all. A few hundred weeks and drinks later, here we are! They grow up so quickly, don’t they?” 

Designed by Maximum Effort and Sandstrom Partners, the new Aviation American Gin bottles draw inspiration from the film franchise. Encased in sleek black glass and accented with red custom strip stamps and metallic details, the bottles are a collector’s item for fans of both the movie and spirit. Offering a nod to the character, each bottle variant showcases one of six distinctive Deadpool icons, while the exterior of each gin case simulates the look of Deadpool’s signature suit fabric. 


“Our collaboration with ‘Deadpool & Wolverine’ to create this series of bottles is a first-of-its-kind promotion for Aviation American Gin with one of the most iconic characters in pop culture history,” says Ricky Collett, global and U.S. brand director, Aviation American Gin at Diageo. “The custom bottle embodies the irreverent spirit of both brands and showcases our commitment to pushing cultural boundaries and redefining the gin-drinking experience.” 

“The ‘Deadpool’ film franchise has been a cultural phenomenon since its inception,” says Holly Frank, Walt Disney Studios’ vice president, partnership management and operations, Marvel. “We’re so excited to be collaborating with Aviation American Gin to give fans a chance to engage with the world of Deadpool in a whole new way leading up to the eagerly anticipated theatrical release of ‘Deadpool & Wolverine.’” 

The Aviation American Gin bottles inspired by Marvel Studios’ “Deadpool & Wolverine” are a 750mL bottle. Starting early this summer, the limited-edition product will be available while supplies last at retailers nationwide, online, the Aviation American Gin Portland Distillery and in select countries (US/UK/CAN/AUS) at the same price as the traditional Aviation American Gin offering. 

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License Global

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