Hasbro, Playmates Toys Sign Deal for Power Rangers

Hasbro announced a global licensing agreement with Playmates Toys to produce and distribute Power Rangers products. Playmates will debut its first Power Rangers collection in 2025 with a kid-targeted Mighty Morphin Power Rangers toy line. 

As part of the agreement, Playmates holds licensing rights to develop additional cross-category Power Rangers products, including action figures, blasters, plush, role-play, vehicles and accessories. The deal encompasses global distribution across all regions, excluding Asia. 

“We are honored to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” says Karl Aaronian, senior vice president, marketing, Playmates Toys. “Playmates and Hasbro speak the same toy language and share a passion for Power Rangers, a multi-generational phenomenon that has stood the test of time.”  

Hasbro will retain all entertainment rights and will continue to drive global strategy and growth for the Power Rangers franchise by strategically working with licensees across multiple categories, including publishing, fashion and footwear, promotions and more. Hasbro will also further activate the brand across its direct-to-consumer channel, Hasbro Pulse, and as part of its presence at events like San Diego Comic Con. 

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“Playmates’ ability to interpret character-based storytelling in highly detailed, innovative and affordable products has revitalized several iconic brands; they are the perfect fit to fully expand the Power Rangers franchise,” says Casey Collins, president, licensed consumer products, Hasbro. “While we’ll continue to provide oversight and direction on future Power Rangers product ranges, Playmates will leverage its action figure and accessory design, development and marketing expertise to create an entirely new play and collecting experience for fans of all ages. With two powerhouse companies coming together to support a powerhouse brand, the potential is limitless.”