Jonnie x PBR Collection Released

Trailblazing rodeo champion announces collaboration with Professional Bull Riders.

License Global

April 19, 2024

1 Min Read

Jonnie Jonckowski is coming back into the public consciousness, decades after the pioneering Western sports athlete rode her last bull. Following her 2024 induction into the Montana Cowboy Hall of Fame and participating in an upcoming PBS documentary film on her life, the professional bull rider has also launched a new line of merchandise in partnership with Professional Bull Riders (PBR). The first phase of the new merch line, Jonnie x PBR was unveiled at the recent event in Billings, Mont. Items include a jacket, crew neck, hoodie, shirt and buckles from Montana Silversmiths. Every Jonnie x PBR seasonal collection will include a custom commemorative buckle crafted by Montana Silversmiths and several pieces of apparel and accessories. The first capsule collection is available at 


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