News

Latest news on brand licensing collaborations and brand extensions from the editorial team at License Global.

Dolci Frutta Baileys Irish Cream Flavored Melting Wafers, Saco Foods
Food & Beverage
Saco Foods Intros Non-Alcoholic Partnership with Baileys Irish CremeSaco Foods Intros Non-Alcoholic Partnership with Baileys Irish Creme

New non-alcoholic Baileys flavored chocolate melting wafers allow customers to create deliciously indulgent treats at home.

byLicense Global
Dec 30, 2024
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1 Min Read
Sabrina's Brown Sugar Shakin' Espresso from Dunkin
Food & Beverage
Dunkin' Duets with Sabrina Carpenter for Iced DrinkDunkin' Duets with Sabrina Carpenter for Iced Drink
byLicense Global
Dec 30, 2024
1 Min Read
Sports Licensing Deals in 2024
Sports
Editor’s Choice: The Sports Licensing Deals Scoring Big in 2024Editor’s Choice: The Sports Licensing Deals Scoring Big in 2024
byIan Hart
Dec 27, 2024
6 Min Read
Toys & Games Licensing Editor's Picks 2024
Toys & Games
Editor's Choice: Our Favorite Licensed Toys and Games from 2024Editor's Choice: Our Favorite Licensed Toys and Games from 2024
byGianna Rosenbach
Dec 24, 2024
4 Min Read
MEGA SPACE MOLLY Squid Game, POP MART
Toys & Games
POP MART Drops Special Edition ‘Squid Game’ CollectiblePOP MART Drops Special Edition ‘Squid Game’ Collectible
byLicense Global
Dec 20, 2024
1 Min Read
Superman Merch, Warner Bros. Discovery Global Consumer Products
Movies
‘Superman’ Merch Announced as New Teaser Trailer for DC Studios Feature Film Drops‘Superman’ Merch Announced as New Teaser Trailer for DC Studios Feature Film Drops
byLicense Global
Dec 20, 2024
1 Min Read
Shelby & Co. Bar and Kitchen in Birmingham Airport, SSP Group
Location-Based Entertainment
‘Peaky Blinders’-Themed Bar Opens in Birmingham Airport
‘Peaky Blinders’-Themed Bar Opens in Birmingham Airport
Dec 19, 2024
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2 Min Read
byLicense Global
Warner Bros. Discovery Global Consumer Products’ Licensing Summit, Warner Bros. Discovery
Entertainment
Warner Bros. Discovery Global Consumer Products’ Licensing Summit Winners Announced
Warner Bros. Discovery Global Consumer Products’ Licensing Summit Winners Announced
Dec 19, 2024
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2 Min Read
byLicense Global
Build-A-Bear Workshop logo
Retail News & Trends
Build-A-Bear Opens Workshop on London’s Oxford Street
Build-A-Bear Opens Workshop on London’s Oxford Street
Dec 19, 2024
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1 Min Read
byLicense Global
Cabbage & Tyler x Dream Theatre, BIG FAMILY
Lifestyle
Dream Theatre India Partners with Cabbage & Tyler
Dream Theatre India Partners with Cabbage & Tyler
Dec 19, 2024
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1 Min Read
byLicense Global
Champion Latest News
Fashion
L’amy America, Authentic Brands Group Renew Licensing Agreement for Champion Eyewear
L’amy America, Authentic Brands Group Renew Licensing Agreement for Champion Eyewear
Dec 19, 2024
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1 Min Read
byLicense Global
Crocs Bag Concept One
Fashion
Crocs Inks Deal with Concept One
Crocs Inks Deal with Concept One
Dec 19, 2024
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1 Min Read
byLicense Global
Anti Social Social Club x Cat Workwear
Fashion
Anti Social Social Club Announces New Collaborations
Anti Social Social Club Announces New Collaborations
Dec 19, 2024
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1 Min Read
byLicense Global
KOI x Dungeons & Dragons Collection
Footwear
Dungeons & Dragons KOI Footwear Collection Drops
Dungeons & Dragons KOI Footwear Collection Drops
Dec 19, 2024
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1 Min Read
byLicense Global
The White Lotus x Four Seasons Partnership, HBO
Location-Based Entertainment
HBO Announces Partnerships for 'The White Lotus'
HBO Announces Partnerships for 'The White Lotus'
Dec 19, 2024
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5 Min Read
byLicense Global
ILTHY x “Sonic 3” Collection, ILTHY, Paramount Pictures and SEGA
Apparel
ILTHY, Paramount Pictures and SEGA Drop Limited-Edition 'Sonic the Hedgehog 3' Streetwear
ILTHY, Paramount Pictures and SEGA Drop Limited-Edition 'Sonic the Hedgehog 3' Streetwear
Dec 18, 2024
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1 Min Read
byLicense Global
Miffy 70th Anniversary logo
Character
Miffy Prepares for a Milestone 2025 with New Partnerships and Expanding Product Lines
Miffy Prepares for a Milestone 2025 with New Partnerships and Expanding Product Lines
Dec 18, 2024
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2 Min Read
byLicense Global
Miraculous
Entertainment
Miraculous Corp Appoints Big Picture Licensing as U.K. and Eire Consultant for Miraculous Brand Expansion
Miraculous Corp Appoints Big Picture Licensing as U.K. and Eire Consultant for Miraculous Brand Expansion
Dec 18, 2024
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2 Min Read
byLicense Global
Blop Toilet Tank Buddy, Blop, The emoji Company
Home
Blop, emoji Collab Brings Freshness and Fun to Bathrooms
Blop, emoji Collab Brings Freshness and Fun to Bathrooms
Dec 18, 2024
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1 Min Read
byLicense Global
The Skechers x Snoop Dogg: Snoop One – Gold Medal Snoop
Footwear
Skechers, Snoop Dogg Release Gold Sneaker
Skechers, Snoop Dogg Release Gold Sneaker
Dec 18, 2024
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1 Min Read
byLicense Global
LEGO NINJAGO: Dragons Rising, WildBrain, The LEGO Group
Streaming & TV
WildBrain Welcomes Four LEGO Franchises to its YouTube Network
WildBrain Welcomes Four LEGO Franchises to its YouTube Network
Dec 18, 2024
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1 Min Read
byLicense Global
NFL x Netflix on Roblox
Entertainment
NFL Christmas Games on Netflix Inspire Winter-Themed Events on Roblox
NFL Christmas Games on Netflix Inspire Winter-Themed Events on Roblox
Dec 17, 2024
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1 Min Read
byLicense Global
How to Train Your Dragon x Spin Master
Entertainment
Spin Master, Universal Products & Experiences Renew Expanded Toy License Agreement for ‘How to Train Your Dragon’
Spin Master, Universal Products & Experiences Renew Expanded Toy License Agreement for ‘How to Train Your Dragon’
Dec 17, 2024
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2 Min Read
byLicense Global
Toys“R”Us Store Front, WHP Global
Retail News & Trends
Toys“R”Us, Babies“R”Us to Make Latin-America and Caribbean Debut with Flagship Store in Panama
Toys“R”Us, Babies“R”Us to Make Latin-America and Caribbean Debut with Flagship Store in Panama
Dec 17, 2024
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2 Min Read
byLicense Global
Moomin collection, dearcloud
Beauty & Cosmetics
Moomin, dearcloud Release Beauty and Skincare Collection
Moomin, dearcloud Release Beauty and Skincare Collection
Dec 17, 2024
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2 Min Read
byLicense Global
Duluth Trading Co. Appoints IMC as Exclusive Licensing Agency
Retail News & Trends
Duluth Trading Co. Appoints IMC as Exclusive Licensing Agency
Duluth Trading Co. Appoints IMC as Exclusive Licensing Agency
Dec 17, 2024
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1 Min Read
byLicense Global
White Christmas Winter Warmer, Narragansett Beer, Bing Crosby
Food & Beverage
Narragansett Beer Re-Releases ‘White Christmas’ Edition
Narragansett Beer Re-Releases ‘White Christmas’ Edition
Dec 17, 2024
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1 Min Read
byLicense Global
Shannon Swindle, People of Play, The Toy Association
Toys & Games
People of Play Welcomes Shannon Swindle
People of Play Welcomes Shannon Swindle
Dec 17, 2024
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2 Min Read
byLicense Global
Jay Visconti, Universal Products & Experiences
Streaming & TV
Universal Products & Experiences Names Jay Visconti SVP, Consumer Products EMEA
Universal Products & Experiences Names Jay Visconti SVP, Consumer Products EMEA
Dec 17, 2024
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1 Min Read
byLicense Global
Bluey Movie, BBC Studios, The Walt Disney Company
Movies
BBC Studios, The Walt Disney Company Announce ‘Bluey’ Movie
BBC Studios, The Walt Disney Company Announce ‘Bluey’ Movie
Dec 17, 2024
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4 Min Read
byLicense Global
Inside the MINISO LAND store, Madrid, MINISO
Retail News & Trends
MINISO Unveils MINISO LAND Retail Concept
MINISO Unveils MINISO LAND Retail Concept
Dec 17, 2024
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3 Min Read
byLicense Global
Squid Game x McDonalds TV Advert, McDonald’s Australia, Netflix
Food & Beverage
McDonald’s Drops ‘Squid Game’ Meal
McDonald’s Drops ‘Squid Game’ Meal
Dec 17, 2024
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2 Min Read
byLicense Global
Clairefontaine x Frida Kahlo notebooks, sketchpads and journals
Publishing
Clairefontaine x Frida Kahlo Collection to Launch in January
Clairefontaine x Frida Kahlo Collection to Launch in January
Dec 16, 2024
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1 Min Read
byLicense Global
WHP Global x Vera Wang logos
Fashion
WHP Global to Acquire the Vera Wang Brand
WHP Global to Acquire the Vera Wang Brand
Dec 16, 2024
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2 Min Read
byLicense Global
Newman’s Own Salad Kits, Fresh Del Monte Produce
Food & Beverage
Del Monte’s Vegetable Division Launches Newman’s Own Salad Kits
Del Monte’s Vegetable Division Launches Newman’s Own Salad Kits
Dec 16, 2024
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2 Min Read
byLicense Global
Latest News

Latest Video

25 Years of Brand Licensing Europe: A Conversation with The Royal Horticultural Society
25 Years of Brand Licensing Europe: A Conversation with The Royal Horticultural Society
25 Years of Brand Licensing Europe: A Conversation with Jazwares
25 Years of Brand Licensing Europe: A Conversation with Jazwares

Editor's Choice

NRF Big Show 2025 - Jason Dixson Photography
Retail News & Trends
A Recap of NRF '25: Retail's Big Show
A Recap of NRF '25: Retail's Big Show

Jan 14, 2025

The Top Global Licensing Agents 2025, License Global
Licensing Resources
Submit for License Global’s Top Global Licensing Agents Report 2025
Submit for License Global’s Top Global Licensing Agents Report 2025

Jan 14, 2025

Licensing for Retail Column
Retail News & Trends
Licensing for Retail: January 2025
Licensing for Retail: January 2025

Jan 13, 2025

Sponsored Content

John Deere prioritizes agriculture and agriculture innovation
Sponsored Content
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide

Dec 9, 2024

Sponsored Content
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs

Dec 2, 2024

License Global's Deep Dive into Fashion Licensing
Sponsored Content
New Report: Deep Dive into Fashion Licensing
New Report: Deep Dive into Fashion Licensing

Nov 13, 2024

The December 2024 Issue is Out Now

License Global December 2024 issue

LATEST ISSUE

'Wicked' Takes Over License Global's December Issue!

The latest issue of License Global has launched! License Global’s December 2024 magazine features Universal discussing “Wicked,” our Gen Z Fashion Report predicts what businesses need to succeed with the demographic, we predict which toys will make their mark in the new year in The License Global Toy Forecast 2025, License Global's Influentials amplifies those in the brand licensing industry who have made a difference, we look back at some of the biggest licensing deals from 2024, and much more.

Retail News & Trends

A Focus on U.K. Retail and Brand Licensing

Trends and Insights

Ready for their Close-Up: A Look at Celebrity Beauty Lines

Toys & Games

The License Global Toy Forecast 2025

Fashion

The Gen Z Fashion Report

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