New Program Teaches Nutrition ABCs
Sesame Workshop is launching a comprehensive, multi-year initiative that
aims to help preschoolers and their parents live healthier lives. The
Healthy Habits for Life initiative will utilize a coalition
of partners and an advisory board of health, nutrition, fitness, and education
experts to develop and distribute multimedia, age-appropriate content
targeted to preschoolers and their caregivers, empowering them with knowledge
and positive attitudes about their bodies. The components of the initiative
that are being developed directly for children will come under the umbrella
of Happy, Healthy Monsters and will include a new line of
home videos, book titles, and interactive media that will use the characters
to teach these important lessons.
In other news, Sesame Workshop partnered with fashion designer Nicole
Miller on a line of newborn, infant, and toddler apparel called Sesame
Street by Nicole Miller. Contemporary themes such as New York City
taxis, shopping, Western, and fairies will run throughout the line as
will Millers proprietary stripe. The apparel line is created by
Childrens Apparel Network and will ship to department stores in
spring 2005. Sesame Workshop will extend the Sesame Street by Nicole
Miller program into additional categories such as bedding, plush,
and gifts in the future.
Betty & Veronica
Archie Comics Entertainment launched a Betty & Veronica lifestyle
program, signing 15 licensees for a variety of apparel and accessories
categories. The theme of the initial licensing program is Are You
a Betty or Are You a Veronica? Betty represents the popular girl
next door, while Veronica is more glamorous and sophisticated. The line
initially will launch at Kitson on Robertson Boulevard in Los Angeles
through August before going wide at high-end boutiques nationwide. Miramax
Films and Archie Comics Entertainment, LLC, will co-produce a live-action
movie based on Betty & Veronica.
Hasbro Work in Concert
Genius Products, Inc., and the Hasbro Properties Group will make beautiful
music together as part of a new licensing agreement. Genius Products will
create a line of CDs for the My Little Pony and Tonka brands to be sold
individually and in multi-packs for fall 2004. In addition to the music
created by Genius Products, the CDs also will feature tunes from the My
Little Pony and Tonka home video libraries.
Four Legends to
Get Star Treatment
The Roger Richman Agency, Inc., recently signed on as the exclusive agency
for George Burns and Gracie Allen, Bobby Darin, and Gloria Swanson. The
agency will work with select advertisers to leverage the notoriety of
George Burns and Gracie Allen, while interest in Bobby Darins life
will be reignited with the release of Beyond the Sea, a biographical feature
film. For Swanson, the agency will tap into her internationally known
association with glamour; stardom; Hollywoods Golden Age; and one
of the most popular films of all time, Sunset Boulevard.
MZB, Foreman Team
Up for Charity
MZB partnered with George Foreman on a signature Elgin watch
sub-collection as part of its Time to Make a Difference? national
charity watch program. The initial collection (due for Fathers Day)
is inspired and endorsed by the two-time World Heavyweight Champion and
includes dress and sports-style watches. Elgin will donate a contribution
along with a portion of the proceeds to The George Foreman Youth and Community
Center. The national program will be available to all retailers and will
feature inserts for existing counter displays among other POP materials
alerting consumers about the program.
Sean John Inks
The Estée Lauder Companies Inc. signed an exclusive worldwide licensing
agreement with Sean John. As part of the multi-year agreement, The Estée
Lauder Companies will create and market a new line of fragrances under
the Sean John name. Terms were not disclosed.
Adds New Client
Ingroup Licensing added June Ambrose, founder and president of Mode Squad,
Inc., to its client roster. As the exclusive worldwide agent, Ingroup
will collaborate with her on a comprehensive lifestyle brand that will
include apparel, accessories, and home furnishings. Mode Squad, Inc.,
is a creative service management company in the entertainment industry
in the areas of fashion, makeup and hairstyling, photography, set design,
Expands Brand Through New Alliances
Candies, Inc., signed a three-year licensing deal with LaRue International
for a line of handbags and small leather goods under the Candies
label. LaRue began showing product at the May New York Accessories Market
Week. In other news, BONGO, a division of Candies, inked two new
deals. Van Mar Inc. is on board to create junior intimate apparel, and
Fashion Accessory Bazaar LLC will come to market with kids backpacks,
handbags, small leather goods, and accessories. The company also recently
announced an agreement with the In Mocean Group for junior BONGO swimwear
Gets a Boost
Alliance Atlantis is building excitement for its new Dragon Booster franchise
by signing a worldwide trading card deal with Score Entertainment and
a North American home entertainment deal with FUNimation. Dragon Booster
is heading to the U.S. on Jetix (ABC Family and Toon Disneys branded
block) and on CBC in Canada in October 2004, before rolling out around
the world in early 2005. Dragon Booster is a mythic good vs. evil struggle
in a classic, yet timeless world where humans and dragons co-exist.
Penn Joins Executive
Team at KN Ltd.
Michael Penn joined Karen Neuburger/KN Ltd. as vice president of brand
licensing. In his new role, Penn will oversee licensing relationships
for the current line of KN Ltd. products, as well as identify and secure
new licensing partnerships. KN Ltd. is a lifestyle design company that
offers comfort-inspired apparel, accessories, and home products including
sleepwear, loungewear, hosiery, bedding, journals, and scrapbooking materials.
The International Toy Center will provide shuttle bus service between
the ITC and the Jacob Javits Convention Center during Licensing 2004 International
Show, June 8 to 10. This first-time initiative will better accommodate
the numerous buyer-tenant appointments that regularly take place at the
ITC during the show. The shuttle will run between 9 a.m. and 5:30 p.m.
from the ITCs 23rd Street entrance and the Javits Center. For further
information on the shuttle schedule, visit www.thetoycenter.com
Make your plans to attend Licensing 2004 International Show (June 8 to
10, NYC) and enjoy the shows special features, including:
& Design Licensing Gallery with more than 200 artists and designers
NEW! License To Style: An exciting live event demonstrating how pop culture
is reflected in todays apparel marketplace, Tuesday, June 8, on
the Exhibit Floor.
NEW! The Content Zone: Special exhibit area to meet TV, film, book, and interactive
media content and rights owners offering hundreds of sought-after properties.
NEW! Employment Opportunities: Out of work or looking to make a job change?
Were here to help with a job posting board located in the Registration
13 NEW Sessions at L!censing University. Visit http://www.licensingshow.com/licensingshow/V40/conference/special.cvn?id=26&
p_navID=141 to explore the 27 in-depth, information-packed conference
sessions offered this year.
For complete show
details, visit http://www.licensingshow.com
About Expanding Your Licensing Business? THINK LINK.
by License! magazine, Link (Licensing International Networking
Conference) is an executive-level conference that brings together the
leaders of todays licensing industry. Top licensors, licensees,
retailers, agents, marketers, and the media will come together in one
of the most exciting global markets in the country. Conference sessions
will cover a full spectrum of licensing topics including: Promotions and
Co-Branding, Marketing to Demographics, The State of Retail, Financial
& Legal Licensing Issues, and a special concentration on international
For information on
becoming a Link sponsor, contact Steven Ekstract at (212) 951-6684 or
For general information,
contact Diane Waltersdorf at (203) 701-0142 or [email protected] or visit www.linkconference.com
Its a Wrap
Complete the Licensing International show cycle by following up with attendees
and securing your ad message in our post-show July issue. Be the act to
remember as the curtain closes and reviews are read. Let ad frequency
give you the edge as retailers, licensees, agents, and consultants do
their post-show follow-up. Call Ben Zachariah at (212) 951-6705 or Pauline
Ng at (212) 951-6698 to discuss your post-show message.
For more licensing news and features, visit www.licensemag.com. For more
information on Licensing 2004 International Show, visit www.licensingshow.com