Weekly E-News, Issue #178, September 12, 2006

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Global Icons to Lead Hershey's Non-Food Focus

Global Icons was named the exclusive non-food merchandise licensing agent for
The Hershey Co. Global Icons will leverage Hershey's brands with a goal of
expanding its presence in apparel and accessories, toys and games, gifts and
collectibles, housewares, electronics, and publishing. Retail distribution will
range from the mass market to gift specialty stores.

Sesame Workshop and Bear Stearns Launch Outreach Program

Sesame Workshop and Bear Stearns launched an educational outreach program
designed to help children ages 2 to 5 and their families prepare for the
challenges of today's complex world and the possibility of confronting
traumatic events. The bilingual (English/Spanish) kit will help adults explain
to young children various ways they can be physically and emotionally prepared
for an emergency. It will offer tips on how families can prepare their children
for an emergency in age-appropriate ways. Included will be a print guide for
parents and caregivers, a children's activity book, and a DVD starring Sesame
Street Muppets in a story about emergency preparedness. Sesame Workshop will
develop 25,000 resource kits for children and their families, which will be distributed
in spring 2007 through the health-care, emergency preparedness, and child-care
networks of strategic national partners.

Wendy's to Support New Edition of Guinness World Records

Guinness World Records is teaming up with Wendy's on a five-week promotion to
celebrate the release of its 2007 edition. During the promotion, Wendy's will
dish out a specially branded kids' meal bag, which highlights records and
images from Guinness World Records 2007 and comes with a line of toys,
including: a mini-basketball game, stopwatch kit, juggling kit, and a slotted
trading card kit with 21 branded Guinness World Records cards. All toys come
with relevant records that can be broken, as well as a personal achievement

A Little Bit Country

Gaylord Entertainment, parent company of the Grand Ole Opry, and Graj +
Gustavsen formed a partnership to pursue entertainment and lifestyle-related
licensing opportunities for the Grand Ole Opry. Considered the home of country
music, the Opry launched the careers of some of the most famous country music
artists of all time and remains a showcase for country superstars, new stars,
and legends. Its rich history and broad appeal provide the foundation for
extensions into new product categories.

My Gym Furnishes Brand with New Opportunity

My Gym Fitness Centers expanded into children's furniture with the launch of My
Room by My Gym. The 13-sku collection is available in three finishes and soon
will be expanded to include custom colors. The line, due at retailers nationwide,
online at http://www.my-gym.com, and
through catalogs, will include a desk, vanity, and trundle beds, as well as a
baby nursery collection.

Most Management to Rep Doctor Who

BBC Worldwide appointed Most Management the exclusive North American licensing
agent for Doctor Who. Most Management plans to implement strategic partnerships
with toy and collectible manufacturers, apparel companies, and specialty
retailers with the goal of launching a coordinated marketing program in
conjunction with season 2 of the new series.

Brown Shoe Inks Footwear Deal

Brown Shoe Company, Inc., entered into a licensing agreement with Eastman Group
for men's dress and casual shoes under the Via Spiga brand. The first
collection will be in department and specialty stores in spring 2007 with
suggested retails of $195 to $295.

Stakes Are High for New Blackjack Show

Alfred Haber Distribution, Inc., was appointed the exclusive international
distributor for the Ultimate Blackjack Tour due to premiere on CBS September
16. The show combines blackjack with the high-stakes competition of poker as
contestants play both against the dealer and each other.

Ty's Toy Box Expands Reach

Ty's Toy Box (http://www.tystoybox.com)
expanded its customer reach by launching as a merchant in the Toys & Games
category on Amazon.com. In the past, the Website has launched new brands such
as The Doodlebops and Hi-5.

Corbis Diversifies Portfolio with New Clients

Corbis expanded its rights representation roster, adding Bozo The Clown and
Laurel and Hardy and media partners dick clark productions, inc. (American
Bandstand and New Year's Rockin' Eve) and Hollywood Licensing, LLC. The company
also added iconic imagery from Playboy Enterprises Inc. to its digital media
content. The deal marks the first time Playboy will allow a visual solutions
provider to license its imagery for commercial use. The collection, which
combines retro images that reflect the brand's rich heritage with contemporary
classics, includes illustrations, pictures of Hugh Hefner and Playboy Bunnies,
as well as lifestyle images.

Publisher to Release "Duck Butt"

Atheneum Books for Young Readers, an imprint of Simon & Schuster Children's
Publishing, will publish "Duck Butt," the first children's book from Michael
Ian Black. One of the lead commentators on VH1's I Love the... series, Black's
book is scheduled to be released in 2008; Simon & Schuster will retain
world rights.

Zippo Lights Up Line with New License

Zippo Manufacturing Co. recently signed an exclusive two-year licensing deal
with PB&J Licensing, a division of PB&J Design, Inc., to use the art
from the "American Hardcore" brand on Zippo metal flip and windproof lighters.
PB&J plans to expand the licensing program with the "American Hardcore" art
brand and is looking to fill key categories.

Execs on the Move

Taffy Entertainment named Cynthia Money president, worldwide consumer products,
and promoted Lionel Marty to the position of president of worldwide distribution.
Capcom named Germaine Gioia senior vice president of licensing. Entertainment
Rights plc named Olivia King Canter director of sales for Latin America and

Submit Licenses Granted & Available Now Online

The LICENSE Finder allows you to submit licenses granted and available now
online, which will be published on the LICENSE Website (http://www.licensemag.com/) on a weekly
basis once approved by an editor. Go to http://www.finder.licensemag.com/
to fill out the verification form and submit your licenses granted or available
now. Highlights from each month's online submissions will be published in
LICENSE magazine. Any questions, contact Alyson Grala at 212.951.6743 or via
e-mail: agrala@advanstar.com.

MIPCOM Junior 2006

Spot younger trends on the way up at MIPCOM Junior, October 7-8, 2006, Carlton
Hotel, Cannes, France. Now in its 14th year, MIPCOM Junior is the only
international screening and trading marketplace for children's, preschool, and
teen programming and merchandising. Taking place ahead of the main TV market,
MIPCOM Junior provides a unique commercial platform for the key international
players in one place and at one time. Find out more at http://www.mipcomjunior.com.

For more information on licensing news and features, visit LICENSE magazine's
Website, http://www.licensemag.com/.