Weekly E-News, Issue #173, August 8, 2006


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Disney Launches Upscale Infant Collections
The Classic Disney and Walt Disney
Signature collections of upscale infant apparel and gifts were unveiled at the
ENK International Trade Show in New York City. Icky Baby is the key licensee
for both brands. The first line of Classic Disney products to launch is the
Bambi Collection, featuring gift items such as baby blankets, boxed burp cloths
in tulle gift boxes, and full gift and bath sets. Items will be available
beginning in September at Nordstrom and Bloomingdale's. In October, the
collection will expand to include infant apparel such as organic cotton Ts,
dresses, and pajamas. Products will feature sketch artwork showing Bambi and
friends in scenes from the original film. The Walt Disney Signature collection
of gift, seasonal, and apparel items features sketchbook and silhouette
artwork, monograms, and vintage-print appliqués. Targeting very upscale
department stores, it will debut in November.

Mattel to Acquire Radica

Mattel will add Radica to its empire and in the process firm up its stance in
the electronics toy arena with brands such as Radica, 20Q, Play TV, and Girl
Tech. The $230 million deal will provide Radica shareholders with $11.55 in
cash for each share of Radica common stock. The transaction is subject to
approval of Radica shareholders, as well as customary regulatory approvals. It
is expected the transaction will be completed in fourth quarter 2006.

New Entertainment Brand Targets 'Tweens and Teens

Geffen Records and DIC Entertainment created SPG, a new entertainment brand for
'tweens and teens. The cornerstone of the brand is the Slumber Party Girls, a
group of five teens who sing, dance, and act and who will be the hosts of KOL's
Secret Slumber Party on CBS, a collaboration between DIC, AOL's KOL kids' site,
and CBS due September 16. The Slumber Party Girls also will serve as the "house
band" for upcoming dance competition series Dance Revolution!. The SPG brand
will launch across multiple platforms, including music, television, online, and
mobile, with the subsequent rollout of a consumer products program and motion
picture release. In 2007, DIC will debut a lifestyle program for 'tweens in
categories including apparel, accessories, electronics, publishing, cosmetics,
novelties, and more.

Scholastic Media Launches Wise Promotion

Scholastic Media and Wise Foods kick off the back-to-school season with The
Magic School Bus brand on more than 600,000 packs of 25-count value packages.
Consumers who purchase the value packs will receive an instant in-pack premium
along with an on-pack $3 rebate offer and the chance to receive one of The
Magic School Bus DVDs through November 15.

Users Tune In to New Programming

Turner Broadcasting System, Inc., and Apple are making programming from CNN,
Adult Swim, and Cartoon Network available for purchase and download on the
iTunes Music Store (http://www.itunes.com).
The new content features Cartoon Network's Johnny Bravo, Adult Swim's Aqua Teen
Hunger Force, and original episodes of documentary series CNN Presents, all
available for viewing on a computer or iPod. Television shows are available in
the U.S. only, and video availability varies by country. TV shows, music
videos, and short films are $1.99 per episode.

WBCP Scores with European Soccer Clubs & More

Warner Bros. Consumer Products was appointed master licensee for European
soccer clubs FC Barcelona, Juventus FC, Manchester United, and Paris
Saint-Germain for the U.S., Canada, Mexico, Central America, Brazil, and the
rest of South America. Leisure apparel and accessories, toys and games,
housewares and domestics, stationery, and gifts and collectibles are on tap. In
other news, the company, on behalf of DC Comics, entered into a licensing
agreement with Naki World to produce video game accessories based on Superman
Returns and the core Superman brand. WBCP also entered into a partnership with
AMC Beauty to develop signature women's and men's fragrances inspired by the
glamorous lifestyle of characters on TV show The O.C. The O.C. for Her and The
O.C. for Him fragrances will be available in October in .5-ounce and 1.7-ounce
versions, with suggested retails at $12 and $22.50, respectively.


Children's Designer Comes to Mobile World

Big Tent Entertainment signed a multi-year North American licensing agreement
with Airborne Entertainment, Inc., for children's designer Lisa Revelli. Under
the agreement, Airborne will develop an array of mobile content including
screensavers, wallpapers, and menu themes featuring children's property Gungle.

EA Extends Long-Standing Relationship with PGA TOUR

The PGA TOUR and Electronic Arts extended their partnership through 2012 for
Tiger Woods' PGA TOUR video game franchise. Tiger Woods PGA TOUR '07 is
scheduled to be released in Europe in September and in the U.S. in October on
Xbox, Xbox 360, PS2, PS3, PSP, the PC, and mobile.

Paidas Management Signs On New Client

Paidas Management will act as the exclusive licensing agent for "The Fighting
Colors Collection." The collection of artwork by Gary Velasco embodies the
bygone air combat spirit of World War II, when fighter and bomber crews had
their aircraft painted with slogans and scantily clad pinups known as "nose
art."

VIZ Media Gives Kids a Free Ride

VIZ Media is working with BART and its partners on the Kids Ride Free Saturdays
program, giving kids ages 12 and under the opportunity to ride the Bay Area
transportation system all month for free. As part of the program, kids will
receive special promotional offers from the California Academy of Sciences, the
Oakland As, and the Ringling Brothers and Barnum & Bailey Circus. VIZ Media
will distribute free "Kid Packs" of manga, anime, and more to children at
Powell Street Station August 26.

EK Success Inks Two Deals

EK Success will bring Sesame Street characters and Elvis Presley to scrapbook
enthusiasts via new deals with Sesame Workshop and Elvis Presley Enterprises.
Headed to shelves in October, the Sesame Street line will include 3-D
paper-based and epoxy stickers; mini T-shirt embellishments with removable
hangers; and themed papers and ribbons with sliders featuring Elmo, Big Bird,
Cookie Monster, Oscar the Grouch, Bert, Ernie, and Grover. The line also
includes some general Sesame Street-themed products. The Elvis craft line, due
in November, will include scrapbooking products such as double-sided 12-inch
square paper, as well as three-dimensional embellishments, title stickers, and
mini T-shirts that capture the essence of famous Elvis songs, icons, and
places.

FUNimation Channel Launches on Verizon FiOS TV

FUNimation Entertainment launched the FUNimation Channel, a 24-hour digital
network on Verizon FiOS TV. The network features programming from top anime
brands in the U.S., and it will be added to the FiOS TV Premier package.

Movin' On Up

Steve Glasenk was named executive director, licensing, for Signatures Network.


Brand Licensing 2006


Brought to you by the organizers of Licensing International, Brand Licensing
2006 is the only pan-European event dedicated to licensing and brand extension.
Taking place from October 4 to 5, 2006, at Olympia, London, it is a unique
annual opportunity to meet Europe's leading licensors, and see more than 2,500
intellectual properties available for license. You will see more than 170
exhibitors (only 17 percent of which exhibited at Licensing 2006
International), learn more about the opportunities that exist in Europe via the
show's seminar and workshop program, and experience licensing at visitor
attractions. Visit http://www.brandlicensingexpo.com
for more information or to register.


Upcoming Industry Events

"How To Make a Great Preschool Series" Workshop, August 12-14, Little Airplane Productions, 86
Franklin Street, 5th Floor, New York, NY, 212.965.8999 or e-mail: melindarichards@littleairplane.com
MAGIC Marketplace, August 28-31,
Las Vegas Convention Center and Las Vegas Hilton, Las Vegas, NV, http://www.magiconline.com

Submit Licenses Granted & Available Now Online

The LICENSE Finder allows you to submit licenses granted and available now
online, which will be published on the LICENSE Website (http://www.licensemag.com/) on a weekly
basis once approved by an editor. Go to http://www.finder.licensemag.com/
to fill out the verification form and submit your licenses granted or available
now. Highlights from each month's online submissions will be published in
LICENSE magazine. Any questions, contact Alyson Grala at 212.951.6743 or via
e-mail: agrala@advanstar.com.

It?s MAGIC Time

MAGIC Marketplace is the largest and most comprehensive fashion industry trade
event in the world, providing men's, women's, and children's clothing and
accessory manufacturers the opportunity to showcase more than 4,000 companies,
6,000 brands, and 20,000 product lines to 112,000-plus attendees from 80
countries. MAGIC's attendees, the largest gathering of retailers anywhere,
represent nearly 70 percent of the apparel business in the U.S. MAGIC also
provides a complete sourcing and supply chain solution, Sourcing at MAGIC.
Branded wholesalers and retailers now have the opportunity to support their
apparel supply chain sourcing process time- and cost-effectively during MAGIC
Marketplace. Here, product development, merchandising, and design teams enjoy
direct access to the largest gathering of full-package contractors, fabric, and
component suppliers in North America: 700-plus companies from 30 countries.
This year, MAGIC Marketplace takes place August 28 to 31, at the Las Vegas
Convention Center and Las Vegas Hilton, Las Vegas, NV. For more information,
visit http://www.magiconline.com.


For more information on licensing news and features, visit LICENSE magazine's
Website, http://www.licensemag.com/.

 

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