TRU Unveils Holiday Campaign | License Global

TRU Unveils Holiday Campaign

Toys ‘R’ Us has unveiled its holiday advertising campaign, a series of commercials centered around a fictional newsroom and team of cub reporters who are committed to bringing viewers news on hot toys, exclusive products and TRU services.

With the tagline, All the Toys, All the Time, the TRU News Team is composed of two anchors, a roving reporter for “breaking news” and a weatherman who provides his “forecast” on the deals and discounts customers can expect at Toys ‘R’ Us.

Designed in partnership with The Escape Pod, the commercials will air on major networks and cable stations in the U.S. throughout the holiday season.