King Features Syndicate is taking its classic brands Popeye, Betty Boop, Flash Gordon, Phantom and others into the digital age with a series of new deals.
Australian sleepwear retailer Peter Alexander has launched a new campaign (dubbed the World Tour) that features capsule collection of Popeye and Olive Oyl items.
Lifestyle brand DGK has launched a new collection featuring Popeye, developed in partnership with King Features Syndicate.
VW will debut its licensing program at BLE, Yoga brand Lululemon launches a beer, Goodyear adds more apparel offerings … this is news that shaped the week of July 27.
The Joester Loria Group and King Features have partnered with Body Rags Clothing for lifestyle program that celebrates two American icons–Pepsi and Popeye.
New licensed apparel trends, Man U appoints Asian casino resort partner, a recap of Disney's D23 Expo … this is the news that shaped the week of Aug. 17.