Product Lines Expand for ‘It’s A Southern Thing’

A board game, a picture book and more are being added to the lineup.
License Global

June 24, 2020

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Media channel and lifestyle brand “It’s a Southern Thing” has expanded its product lines. 

“Just Like Mama Used to Say,” a phrase-making card game for the entire family, which allows three or more players to build Southern sayings is available in Target stores now and coming soon to Target.com.

Also new is a Southern take on popular children’s ABC books, “It's a Southern Thing:  Y is for Y'all.” “Written for It’s a Southern Thing” by Alabama journalist Kelly Kazek, the picture book features words and poems from Southern culture. The book, the first in a planned series, is now available online at

“It’s a Southern Thing” website

and will be rolling out in major book retailers this fall. 

“The South has some of the greatest people and places anywhere and we bring people together by sharing the hospitality and fun of our rich, one-of-a-kind culture with the world,” says Cynthia Money, chief brand officer, Red Clay Media. “Since launching just three years ago, our audience has grown rapidly, not

only in the South, but across the U.S.  As the ‘It’s a Southern Thing’ brand has continued to expand, our upbeat programming –from sketch comedy to cultural content – and unique line of merchandise offer something for everyone. We are excited to further broaden our reach through our partner Excell Marketing with a major retailer like Target.”

It’s a Southern Thing is a division of Red Clay Media, part of Advance, which owns and operates 

Conde Nast

Vanity Fair

Architectural Digest

 and 

GQ

, among others.   

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