BoxLunch and Marvel has announced the launch of the Marvel “Eat the Universe” collection.
Pop culture retailer BoxLunch will debut the line this summer at BoxLunch stores and the company’s website. An exclusive apparel capsule with tees and cut-and-sew styles in men, women, youth, toddler and infant sizing comes as part of the collection. Graphic treatments include an all-over Avengers ice cream pattern, Groot and Rocket avocado toast print and diners inspired the Marvel Universe such as X-Men’s Xavier’s School for Gifted Youngsters Cafeteria, The Incredible Hulk’s Gamma Ray Buffet and Captain America’s Camp Lehigh Legendary Grill.
For homeware, Marvel “Eat the Universe” home appliances and home goods include two slow cooker styles, a cooking apron, an oven mitt and ramen bowl. Also included are the Marvel logo 3-in-1 waffle maker and Iron Man waffle maker appliances.
“Marvel Eat the Universe: The Official Cookbook” arrives later this month with 60 recipes inspired by Marvel’s history. The book is written by celebrity chef Justin Warner.
For collectibles, Spider-Man shows off his love for pizza in an exclusive Marvel “Eat the Universe” Funko Pop! Figure that has launched for pre-sale order ahead of its in-store release in September. Accessories also include pins and stickers with single and blind bag offerings. BoxLunch-exclusive bags and wallets match back to key apparel styles in the collection. Four cardholders, a tote bag and mini backpack complete the accessory selection with prints inspired by The Avengers, Captain America, Iron Man and X-Men.
“’Eat The Universe’ is part of our effort to further position Marvel as a must-have lifestyle brand that’s relevant to a wide range of fans, families and interests,” says Paul Gitter, senior vice president, Marvel Licensing. “Whether it’s a Marvel Superhero inspired recipe, kitchen product or even a collectible to spice up your room, the BoxLunch collection has everything needed for finding your culinary power.”
The exclusive range of merchandise is inspired by the characters of the Marvel Universe and the unique dishes brought to life in Marvel’s YouTube series. Hosted by celebrity chef Justin Warner, Marvel’s “Eat the Universe” cooking show invites special guests to craft meals and recipes that leverage the brand’s personas and stories.
“As a Marvel super fan having the opportunity to create inspired meals and recipes for millions around the world to see has been a dream come true,” says Warner. “I’ve test driven the BoxLunch line and am really impressed with the functionality, style and performance. It’s definitely the ultimate go-to for Marvel fans of all ages.”
The Marvel “Eat the Universe “collection has launched at BoxLunch.com/EatTheUniverse with select home goods and apparel items while additional styles will release online and in-store in the coming weeks.