FME Plans Irwin Book Series

In what is expected to be just the first for Robert Irwin (youngest child of the late Steve Irwin), FremantleMedia Enterprises has announced a publishing deal with Random House Australia for a series of nine dinosaur-themed books featuring the young adventurer.

The series, Robert Irwin: Dinosaur Hunter, will include eight fiction books and one non-fiction title.

Available in March 2013, the series will follow 8-year-old Robert’s journey of discovery as he learns about dinosaurs. Each book will feature factual information about dinosaurs, and the final book in the series will focus on recent dinosaur discoveries.

“We are thrilled to continue our relationship with the Irwin family, having had a very successful three years working with Bindi,” says Julie Burland, business development director, Random House. “Robert Irwin, Dinosaur Hunter is bound to be on every young Australian boy’s radar in early 2013.”

FME holds a global partnership agreement with Australia Zoo and the Irwin family to develop new worldwide opportunities for television and licensing.

"Robert’s books are set to be a new dinosaur sensation and we are very excited to work on such an exciting project with Robert, the Irwins and Australia Zoo, and Random House,” says Hannah Laird, vice president consumer products, FME.