TikTok content creators Charli and Dixie D'Amelio have announced an exclusive licensing partnership with Just Mobile Direct to create a brand of vlogging accessories, beginning with an exclusive collection of color ring lights.
Just Mobile Direct enlisted the D'Amelio sisters as the company's first licensing partnership with digital influencers.
The D'Amelios worked with Just Mobile Direct to create a unique and user-friendly collection of content creation tools. The Dixie & Charli Ring Lights are the first products of its kind to incorporate Full Color Spectrum, featuring six different colors and eleven flash effect modes. The ring lights are available in three sizes – 8. inches, 12 inches and 18 inches.
"We are excited to be working with Dixie, Charli and the D'Amelio team on this project," says Victor Setton, chief executive officer, Just Mobile Direct. "Through this collaborative effort, we can develop exciting vlogging tools for all users, from young teens to professionals."
Expanding the partnership further, the Ring Light Color Series just launched at Target.com and will be available in Target stores nationwide by March. This partnership will give the celebrity sisters' fans greater access to the product they use and launch more tech-savvy products in the future, along with added retail partners.