Tonino Lamborghini Appoints Beanstalk for Global Representation

The Italian brand will enter new categories worldwide.

License Global

April 9, 2024

1 Min Read
Tonino Lamborghini logo.
Tonino Lamborghini logo.Beanstalk/Lamborghini

Tonino Lamborghini, the luxury Italian lifestyle brand, has appointed Beanstalk, to grow its global product licensing and brand extension program.  

The brand’s consumer products program, which includes home décor, fashion accessories, fragrances, and beverages, serves as a tribute to its heritage and enduring legacy, reflecting the characteristics that define the Tonino Lamborghini brand.  

“We are delighted to partner with Beanstalk and are absolutely confident that our selection of one of the most prestigious agencies within the licensing industry globally, will significantly contribute to the growth of the Tonino Lamborghini licensing business,” says Paolo Zannoni, general manager, Tonino Lamborghini. “As we seek to further build Tonino Lamborghini as a luxury Italian lifestyle brand. Beanstalk’s expertise in managing global licensing programs, combined with their extensive network of contacts, will help us reach our ambitious goals.”  

As the exclusive global licensing agency for the Tonino Lamborghini brand, Beanstalk will further develop the brand’s presence through strategic partnerships in categories including consumer electronics, sports apparel and food and beverage. Drawing from its mechanical heritage spanning various sectors including bicycles and gardening, Beanstalk will also pursue extension opportunities for the Lamborghini Oleodinamica brand, which holds 40 years of expertise, primarily in the industrial sector.  

“We are thrilled to welcome the Tonino Lamborghini brand to Beanstalk,” says Allison Ames, president and chief executive officer, Beanstalk. “With its unwavering commitment to excellence and unparalleled heritage, the Tonino Lamborghini brand represents a unique opportunity for strategic expansion into innovative luxury products that allow consumers to experience the elegance, distinction and prestige of this iconic brand. We look forward to applying our expertise to further elevate the brand’s global footprint with partnerships that celebrate and reinforce its spirit of true Italian luxury.”

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License Global

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