Pampers, BBC Partner for Training Pants Featuring Bluey

Pampers Easy Ups training pants have Bluey-themed prints.

License Global

April 11, 2024

1 Min Read
"Bluey" pampers.
"Bluey" pampers.Procter & Gamble

This spring, Pampers is tackling potty training with the release of Easy Ups Training Underwear prints featuring Bluey, in partnership with BBC Studios. 

“At Pampers, we recognize the key to learning a new skill is practice, and if 'Bluey 'has shown us anything, it’s that it’s important to take on every new experience with a positive attitude,” says Marty Vanderstelt, senior vice president, North America baby care, Procter & Gamble. “Our goal is to help families feel encouraged on their potty-training journey, and thanks to new Pampers Easy Ups with 'Bluey'-themed prints, the whole process can be a little bit more fun.” 

“We are delighted to be partnering with Procter & Gamble and their Pampers Easy Ups to help parents and kids navigate the adventures that come with potty training,” says Suzy Raia, senior vice president consumer products and business development, BBC Studios

Pampers Easy Ups in 'Bluey'-themed prints also feature Dual Leak-Guard Barriers and extra absorbent channels to lock wetness away and keep kids’ skin safe and dry on the potty-training journey. Pampers Easy Ups are available at participating retailers. 

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