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The PUMA x BMW M Motorsport Neon Energy collection.
Fashion
PUMA x BMW M Motorsport Unveil Newest CollaborationPUMA x BMW M Motorsport Unveil Newest Collaboration

Latest Neon Energy collection is inspired by Las Vegas street art.

byLicense Global, Content Editor
Oct 11, 2024
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1 Min Read
Impossible Disney The Lion King Line, Impossible Foods, Disney
Food & Beverage
Impossible Foods Launches Impossible Disney ‘The Lion King’ LineImpossible Foods Launches Impossible Disney ‘The Lion King’ Line
byLicense Global
Oct 10, 2024
1 Min Read
Florio
Food & Beverage
Florio Partners with Eataly USAFlorio Partners with Eataly USA
byLicense Global
Oct 10, 2024
1 Min Read
Girl Scout S’mores Cookie-Inspired Cold-Brew Latte, Chameleon
Food & Beverage
Chameleon Introduces Girl Scout S’mores Cookie-Inspired Cold-Brew LatteChameleon Introduces Girl Scout S’mores Cookie-Inspired Cold-Brew Latte
byLicense Global
Oct 9, 2024
1 Min Read
WICKED Cocktails Straight from Oz Cocktail Kit, Absolut, Universal Pictures
Food & Beverage
Absolut Unveils Cocktails for Universal Pictures’ ‘Wicked’Absolut Unveils Cocktails for Universal Pictures’ ‘Wicked’
byLicense Global
Oct 9, 2024
1 Min Read
Scuderia Ferrari HP Neon Energy collection, PUMA, Scuderia Ferrari
Fashion
PUMA and Scuderia Ferrari HP Launch Las Vegas Strip CollectionPUMA and Scuderia Ferrari HP Launch Las Vegas Strip Collection
byLicense Global
Oct 8, 2024
1 Min Read
The Krispy Kreme x “Ghostbusters” Collection
Food & Beverage
Krispy Kreme’s ‘Ghostbusters’ Collection Celebrates Film’s 40th Anniversary
Krispy Kreme’s ‘Ghostbusters’ Collection Celebrates Film’s 40th Anniversary
Oct 8, 2024
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1 Min Read
byLicense Global, Content Editor
Formula 1 and LVMH execs sign 10 year partnership agreement.
Corporate Brands
Formula 1, LVMH Announce Historic Global Partnership
Formula 1, LVMH Announce Historic Global Partnership
Oct 7, 2024
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1 Min Read
byLicense Global, Content Editor
Limited-edition collection of Halloween wines, featuring Universal Monsters, 19 Crimes Wines, Universal Monsters
Food & Beverage
19 Crimes Wines, Universal Monsters Launch Halloween Wines
19 Crimes Wines, Universal Monsters Launch Halloween Wines
Oct 7, 2024
|
1 Min Read
byLicense Global, Content Editor
The Royal Horticultural Society, The Somerset Toiletry Company Logos
Home
RHS Licenses The Somerset Toiletry Company
RHS Licenses The Somerset Toiletry Company
Oct 4, 2024
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1 Min Read
byLicense Global, Content Editor
Kennet Crayfish, Larkshead Licensing
Food & Beverage
Kennet Crayfish Company Taps Larkshead Licensing
Kennet Crayfish Company Taps Larkshead Licensing
Oct 4, 2024
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1 Min Read
byLicense Global, Content Editor
PUBG MOBILE x Volkswagen licensing collaboration, PUBG MOBILE, Volkswagen
Video Games
PUBG MOBILE, Volkswagen to Bring Beetle Models to ‘Battlegrounds’
PUBG MOBILE, Volkswagen to Bring Beetle Models to ‘Battlegrounds’
Oct 3, 2024
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1 Min Read
byLicense Global, Content Editor
"The Addams Family" x Burger King menu items, Burger King, Amazon MGM Studios Consumer Products
Food & Beverage
Burger King Announces Limited-Time ‘The Addams Family’ Menu
Burger King Announces Limited-Time ‘The Addams Family’ Menu
Oct 3, 2024
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1 Min Read
byIan Hart, Senior Digital Editor U.K. & EMEA
"Dinosaurs Live!," The Natural History Museum
Location-Based Entertainment
Natural History Museum Launches Touring Theater Show
Natural History Museum Launches Touring Theater Show
Oct 2, 2024
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1 Min Read
byLicense Global, Content Editor
Miffy x Matcha Mogul Junbi Collaboration, The Joester Loria Group
Food & Beverage
Miffy and Matcha Mogul Junbi Debut Collaboration
Miffy and Matcha Mogul Junbi Debut Collaboration
Oct 2, 2024
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1 Min Read
byLicense Global, Content Editor
Thrifty Ice Cream Birthday Cake Flavor, Thrifty Ice Cream, Chuck E. Cheese
Food & Beverage
Thrifty Ice Cream, Chuck E. Cheese Collaborate for Birthday Cake Flavor
Thrifty Ice Cream, Chuck E. Cheese Collaborate for Birthday Cake Flavor
Oct 2, 2024
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1 Min Read
byLicense Global, Content Editor
Pop-Tarts Crunchy Poppers Pullover
Fashion
Pop-Tarts Debuts Limited-Edition ‘Pop-Tarts Crunchy Poppers Pullover’
Pop-Tarts Debuts Limited-Edition ‘Pop-Tarts Crunchy Poppers Pullover’
Oct 2, 2024
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1 Min Read
byLicense Global, Content Editor
François Brindeau is licensing and merchandising manager for l’Automobile Club de l’Ouest.
Trends and Insights
Catch the Le Mans Bug
Catch the Le Mans Bug
Oct 1, 2024
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1 Min Read
byLicense Global, Content Editor
Care Bears Café in Bangkok, Cloudco Entertainment
Entertainment
Cloudco, Take Toys Open Second Care Bears Café in Bangkok
Cloudco, Take Toys Open Second Care Bears Café in Bangkok
Oct 1, 2024
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1 Min Read
byLicense Global, Content Editor
A.1. Steakhouse Butter, Kraft Heinz, Brand Central
Food & Beverage
A.1. Enters the Dairy Aisle with Steakhouse Butter
A.1. Enters the Dairy Aisle with Steakhouse Butter
Oct 1, 2024
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1 Min Read
byLicense Global, Content Editor
The Influentials 2024, License Global
Entertainment
Final Day to Send Your Nominations for License Global’s Influentials
Final Day to Send Your Nominations for License Global’s Influentials
Oct 1, 2024
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1 Min Read
byJane Neal, Content Editor
Hot Wheels logo
Fashion
PUMA, Mattel Sign Global Licensing Deal for Hot Wheels-Themed Collections
PUMA, Mattel Sign Global Licensing Deal for Hot Wheels-Themed Collections
Oct 1, 2024
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1 Min Read
byLicense Global, Content Editor
RB19 simulators
Automotive & Cars
Oracle Red Bull Racing Launches RB19 Motion Simulator, F1 Show Car
Oracle Red Bull Racing Launches RB19 Motion Simulator, F1 Show Car
Sep 30, 2024
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1 Min Read
byLicense Global, Content Editor
Sponsored Content
Fans Immerse Deeper into Hello Kitty’s Universe for Big Celebration
Fans Immerse Deeper into Hello Kitty’s Universe for Big Celebration
Sep 30, 2024
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1 Min Read
byAlex Markovich, Sponsored Content Editor
Hot Wheels x Aston Martin
Automotive & Cars
Hot Wheels, Aston Martin Team to Redesign Classic DB4GT as Land-Speed Racer
Hot Wheels, Aston Martin Team to Redesign Classic DB4GT as Land-Speed Racer
Sep 27, 2024
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1 Min Read
byLicense Global, Content Editor
Maxine Lister, The Natural History Museum
Brand Licensing Europe
25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
Sep 27, 2024
byGianna Rosenbach, McKenna Morgan
In-game Porsche placement within “Rocket League.”
Entertainment
Good Game: CAA Expands Global Gaming IP with 'Minecraft' and 'Stumble Guys'
Good Game: CAA Expands Global Gaming IP with 'Minecraft' and 'Stumble Guys'
Sep 27, 2024
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1 Min Read
byAmanda Cioletti, Vice President, Content and Strategy
Kevin Smith, The Royal Horticultural Society, License Global
Brand Licensing Europe
25 Years of Brand Licensing Europe – A Conversation with The Royal Horticultural Society
25 Years of Brand Licensing Europe – A Conversation with The Royal Horticultural Society
Sep 25, 2024
byGianna Rosenbach, McKenna Morgan
The Van Gogh Museum x Jeep
Art & Design
Van Gogh Museum Rides with Jeep
Van Gogh Museum Rides with Jeep
Sep 25, 2024
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1 Min Read
byLicense Global, Content Editor
Le Mans x Kappa (Official Outfitter), IMG
Automotive & Cars
24 Hours of Le Mans Extends Global Licensing Agreement With IMG
24 Hours of Le Mans Extends Global Licensing Agreement With IMG
Sep 23, 2024
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1 Min Read
byLicense Global, Content Editor
Nadiya Hussain x Schwartz collection, Start Licensing
Food & Beverage
Nadiya Hussain Extends Schwartz Partnership
Nadiya Hussain Extends Schwartz Partnership
Sep 23, 2024
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1 Min Read
byLicense Global, Content Editor
James Bond Aston Martin DB5 model, Agora Models
Automotive & Cars
Agora Models Releases 24-Carat Gold James Bond Aston Martin DB5
Agora Models Releases 24-Carat Gold James Bond Aston Martin DB5
Sep 19, 2024
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1 Min Read
byLicense Global, Content Editor
BACARDÍ Mixed with Coca-Cola.
Food & Beverage
Coca-Cola and Bacardi Limited Announce BACARDÍ & Coca-Cola Cocktail
Coca-Cola and Bacardi Limited Announce BACARDÍ & Coca-Cola Cocktail
Sep 19, 2024
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1 Min Read
byLicense Global, Content Editor
CHUPA CHUPS x 6IXTY8IGHT collection
Fashion
Chupa Chups, 6ixty8ight Team for Loungewear Collection
Chupa Chups, 6ixty8ight Team for Loungewear Collection
Sep 18, 2024
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1 Min Read
byLicense Global, Content Editor
C4 Energy x Hershey
Food & Beverage
C4 Energy, Hershey Announce Collaboration
C4 Energy, Hershey Announce Collaboration
Sep 18, 2024
|
1 Min Read
byLicense Global, Content Editor
Latest News

Latest Video

25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights

Editor's Choice

Kate Spade’s M&Ms collection
Food & Beverage
What’s Cooking in Food and Beverage Licensing?
What’s Cooking in Food and Beverage Licensing?

Dec 9, 2024

“Harry Potter: Magic at Play” in Chicago.
Location-Based Entertainment
The X Factor: How Original X Productions is Revolutionizing Location-Based Entertainment
The X Factor: How Original X Productions is Revolutionizing Location-Based Entertainment

Dec 9, 2024

Dolly Beauty
Trends and Insights
Ready for their Close-Up: A Look at Celebrity Beauty Lines
Ready for their Close-Up: A Look at Celebrity Beauty Lines

Dec 9, 2024

Sponsored Content

John Deere prioritizes agriculture and agriculture innovation
Sponsored Content
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide

Dec 9, 2024

Sponsored Content
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs

Dec 2, 2024

License Global's Deep Dive into Fashion Licensing
Sponsored Content
New Report: Deep Dive into Fashion Licensing
New Report: Deep Dive into Fashion Licensing

Nov 13, 2024

The December 2024 Issue is Out Now

License Global December 2024 issue

LATEST ISSUE

'Wicked' Takes Over License Global's December Issue!

The latest issue of License Global has launched! License Global’s December 2024 magazine features Universal discussing “Wicked,” our Gen Z Fashion Report predicts what businesses need to succeed with the demographic, we predict which toys will make their mark in the new year in The License Global Toy Forecast 2025, License Global's Influentials amplifies those in the brand licensing industry who have made a difference, we look back at some of the biggest licensing deals from 2024, and much more.

Movies

‘Wicked:’ A Product Campaign that Defies Gravity

Fashion

The Gen Z Fashion Report

Rankings and Lists

The Influentials 2024

Toys & Games

The License Global Toy Forecast 2025

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