Hallmark Announces Licensing Collab with Kraft Heinz

Hallmark is expanding its line of food-centric products through a new licensing partnership with The Kraft Heinz Company. The collaboration will introduce six new ornaments this year, including three Hallmark Keepsake Ornaments and three Hallmark ornaments, featuring Kraft Heinz brands, Heinz, Oscar Mayer, Kool-Aid and Lunchables. 

“Hallmark and Kraft Heinz both prioritize bringing consumers together in celebration, and we’re excited to give fans new ways to celebrate their favorite foods,” says Meredith McCormick, vice president, global licensing acquisitions, Hallmark. “The partnership with Kraft Heinz allows us to combine the traditions of Hallmark products with iconic brands that our consumers cherish.” 

The three new Keepsake Ornaments are viewable in the 2024 Dream Book and will become available during the Hallmark Keepsake Ornament Premiere, July 13-21. The partnership with Kraft Heinz will expand next year with new product categories and innovations, including scent and sound features. 

“At Kraft Heinz, we dream big,” says Charter Foster, senior manager, licensing, Kraft Heinz. “In teaming up with Hallmark, we took this same mindset and loved the idea of bringing our brands together in celebration to maximize and elevate our presence at retail in a collectible way. Hallmark is best-in-class in this space; in partnership, we see the potential to scale further and enhance the experience around holiday seasons with all brands in our portfolio for many years to come.”