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Maxine Lister, The Natural History Museum
Brand Licensing Europe
25 Years of Brand Licensing Europe: A Conversation with The Natural History Museum25 Years of Brand Licensing Europe: A Conversation with The Natural History Museum

Maxine Lister, head, licensing, The Natural History Museum, discusses how licensed product is invigorating museumgoers, the museum’s big year in licensing and more.

byGianna Rosenbach, McKenna Morgan
Sep 27, 2024
In-game Porsche placement within “Rocket League.”
Entertainment
Good Game: CAA Expands Global Gaming IP with 'Minecraft' and 'Stumble Guys'Good Game: CAA Expands Global Gaming IP with 'Minecraft' and 'Stumble Guys'
byAmanda Cioletti
Sep 27, 2024
1 Min Read
Kevin Smith, The Royal Horticultural Society, License Global
Brand Licensing Europe
25 Years of Brand Licensing Europe: A Conversation with The Royal Horticultural Society25 Years of Brand Licensing Europe: A Conversation with The Royal Horticultural Society
byGianna Rosenbach, McKenna Morgan
Sep 25, 2024
The Van Gogh Museum x Jeep
Art & Design
Van Gogh Museum Rides with JeepVan Gogh Museum Rides with Jeep
byLicense Global
Sep 25, 2024
1 Min Read
Le Mans x Kappa (Official Outfitter), IMG
Automotive & Cars
24 Hours of Le Mans Extends Global Licensing Agreement With IMG24 Hours of Le Mans Extends Global Licensing Agreement With IMG
byLicense Global
Sep 23, 2024
1 Min Read
Nadiya Hussain x Schwartz collection, Start Licensing
Food & Beverage
Nadiya Hussain Extends Schwartz PartnershipNadiya Hussain Extends Schwartz Partnership
byLicense Global
Sep 23, 2024
1 Min Read
James Bond Aston Martin DB5 model, Agora Models
Automotive & Cars
Agora Models Releases 24-Carat Gold James Bond Aston Martin DB5
Agora Models Releases 24-Carat Gold James Bond Aston Martin DB5
Sep 19, 2024
|
1 Min Read
byLicense Global
BACARDÍ Mixed with Coca-Cola.
Food & Beverage
Coca-Cola and Bacardi Limited Announce BACARDÍ & Coca-Cola Cocktail
Coca-Cola and Bacardi Limited Announce BACARDÍ & Coca-Cola Cocktail
Sep 19, 2024
|
1 Min Read
byLicense Global
CHUPA CHUPS x 6IXTY8IGHT collection
Fashion
Chupa Chups, 6ixty8ight Team for Loungewear Collection
Chupa Chups, 6ixty8ight Team for Loungewear Collection
Sep 18, 2024
|
1 Min Read
byLicense Global
C4 Energy x Hershey
Food & Beverage
C4 Energy, Hershey Announce Collaboration
C4 Energy, Hershey Announce Collaboration
Sep 18, 2024
|
1 Min Read
byLicense Global
Acamar Films x United Food & Beverage Group Partnership
Streaming & TV
Acamar Films Inks Pan-European Partnership with United Food & Beverage Group
Acamar Films Inks Pan-European Partnership with United Food & Beverage Group
Sep 18, 2024
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1 Min Read
byLicense Global
Chefclub IP
Food & Beverage
10 Minutes With … Chefclub on Showcasing a Property’s Storytelling Power
10 Minutes With … Chefclub on Showcasing a Property’s Storytelling Power
Sep 17, 2024
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1 Min Read
byIan Hart, Senior Digital Editor U.K. & EMEA
Butterfingers Costumes
Food & Beverage
Spirit Halloween and Butterfinger Link for Costume
Spirit Halloween and Butterfinger Link for Costume
Sep 17, 2024
|
1 Min Read
byLicense Global
Pop-Tarts x Goose Creek Candle Collection
Food & Beverage
Pop-Tarts and Goose Creek Candle Launch New Scent
Pop-Tarts and Goose Creek Candle Launch New Scent
Sep 16, 2024
|
1 Min Read
byLicense Global
Audi Quersus Chairs
Lifestyle
Quersus, Audi Combine Motorsport Design with Futuristic Chairs
Quersus, Audi Combine Motorsport Design with Futuristic Chairs
Sep 13, 2024
|
1 Min Read
byLicense Global
WildBrain CPLG new leadership structure.
Corporate Brands
WildBrain CPLG Announces New Leadership Structure
WildBrain CPLG Announces New Leadership Structure
Sep 13, 2024
|
1 Min Read
byLicense Global
‘Cobra Kai’ x Nexus Sports Nutrition Collab
Food & Beverage
Merchantwise Launches ‘Cobra Kai’ x Nexus Sports Nutrition Collab
Merchantwise Launches ‘Cobra Kai’ x Nexus Sports Nutrition Collab
Sep 12, 2024
|
1 Min Read
byLicense Global
Bundaberg Rum Shaving Kit
Corporate Brands
Asembl Launches Bundaberg Rum Shaving Kit
Asembl Launches Bundaberg Rum Shaving Kit
Sep 12, 2024
|
1 Min Read
byLicense Global
HUF x Toyota Land Cruiser collection.
Automotive & Cars
HUF, Toyota Celebrate Land Cruiser with Collection
HUF, Toyota Celebrate Land Cruiser with Collection
Sep 12, 2024
|
1 Min Read
byLicense Global
Tropical Vibes Rum, TreImage
Food & Beverage
Antheum Spirits, Tennessee Legend Distillery Launch Tropical Vibes Rum
Antheum Spirits, Tennessee Legend Distillery Launch Tropical Vibes Rum
Sep 11, 2024
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1 Min Read
byLicense Global
“The Good Night Truck Picture Book”
Publishing
Penguin Young Readers, Ford Motor Co. Partner for Children’s Books
Penguin Young Readers, Ford Motor Co. Partner for Children’s Books
Sep 9, 2024
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1 Min Read
byLicense Global
Bubblegum Kids Archie's Milkshake
Food & Beverage
Bubblegum Kids Announces Deals with Nine Licensors
Bubblegum Kids Announces Deals with Nine Licensors
Sep 9, 2024
|
1 Min Read
byLicense Global
Harpoon x L.L.Bean Harvest Lager
Food & Beverage
Harpoon Brewery and L.L.Bean Launch Harvest Lager
Harpoon Brewery and L.L.Bean Launch Harvest Lager
Sep 9, 2024
|
1 Min Read
byLicense Global
Ballantine's True Music Icons Volume II
Food & Beverage
Ballantine’s Scotch Unveils Elton John, John Lennon Tributes
Ballantine’s Scotch Unveils Elton John, John Lennon Tributes
Sep 9, 2024
|
1 Min Read
byLicense Global
NHRA x Hot Wheels
Toys & Games
NHRA, Hot Wheels Extend Partnership
NHRA, Hot Wheels Extend Partnership
Sep 9, 2024
|
1 Min Read
byLicense Global
Dungeons & Dragons x Dragon's Milk, New Holland Brewing
Food & Beverage
New Holland Brewing’s Dragon’s Milk Teams with Dungeons & Dragons
New Holland Brewing’s Dragon’s Milk Teams with Dungeons & Dragons
Sep 5, 2024
|
1 Min Read
byLicense Global
Chipotle, Spirit Halloween Costumes
Apparel
Chipotle, Spirit Halloween Release Exclusive Costumes
Chipotle, Spirit Halloween Release Exclusive Costumes
Sep 5, 2024
|
1 Min Read
byLicense Global
Wicked Baking Kits and Recipes, Betty Crocker
Food & Beverage
Betty Crocker Stirs Up ‘Wicked’ Baking Kits, Recipes
Betty Crocker Stirs Up ‘Wicked’ Baking Kits, Recipes
Sep 4, 2024
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1 Min Read
byLicense Global
Barbie x Krispy Kreme Collection in a limited-edition custom box, Krispy Kreme
Food & Beverage
Krispy Kreme Celebrates Barbie’s 65th Anniversary with Doughnut Collection
Krispy Kreme Celebrates Barbie’s 65th Anniversary with Doughnut Collection
Sep 4, 2024
|
1 Min Read
byLicense Global
Swizzels and RMS International Scented Stationery Set
Corporate Brands
Swizzels Inks RMS International Licensing Deal
Swizzels Inks RMS International Licensing Deal
Sep 4, 2024
|
1 Min Read
byLicense Global
7-Eleven Slurpee Drink Experience, Coca-Cola, OREO
Retail News & Trends
7-Eleven Unveils Slurpee Drink Experience with Coca-Cola, OREO
7-Eleven Unveils Slurpee Drink Experience with Coca-Cola, OREO
Sep 4, 2024
|
1 Min Read
byLicense Global
Cinnamon Toast Crunch Bacon, Hormel Black Label Bacon
Food & Beverage
Hormel Black Label Bacon Launches Cinnamon Toast Crunch Bacon
Hormel Black Label Bacon Launches Cinnamon Toast Crunch Bacon
Sep 4, 2024
|
1 Min Read
byLicense Global
Cheez-It Crackers, Moe’s Southwest Grill
Food & Beverage
Moe’s Southwest Grill, Cheez-It Collab for Cheesy Crunch
Moe’s Southwest Grill, Cheez-It Collab for Cheesy Crunch
Sep 4, 2024
|
1 Min Read
byLicense Global
FaZe and G FUEL
Video Games
G FUEL, FaZe Clan Announce Licensing Deal
G FUEL, FaZe Clan Announce Licensing Deal
Sep 4, 2024
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1 Min Read
byLicense Global
Chuck E. Cheese mystery egg toy, Bonkers Toys, Chuck E. Cheese
Toys & Games
Bonkers Toys, Chuck E. Cheese Launch Mystery Egg Toy
Bonkers Toys, Chuck E. Cheese Launch Mystery Egg Toy
Sep 3, 2024
|
1 Min Read
byLicense Global
Latest News

Latest Video

25 Years of Brand Licensing Europe: A Conversation with The Royal Horticultural Society
25 Years of Brand Licensing Europe: A Conversation with The Royal Horticultural Society
25 Years of Brand Licensing Europe: A Conversation with Jazwares
25 Years of Brand Licensing Europe: A Conversation with Jazwares
Watch more ...

Editor's Choice

Tea Dora, head, marketing, Outfit7, and Hanna Valkeapää-Nokkala, vice president, transmedia, Rovio
Video Games
Marking Milestones: Rovio and Outfit7 on Collaborating to Unite Fans
Marking Milestones: Rovio and Outfit7 on Collaborating to Unite Fans

Jan 22, 2025

London Toy Fair 2025
Toys & Games
State of Play: Toy Trends on Display at London Toy Fair 2025
State of Play: Toy Trends on Display at London Toy Fair 2025

Jan 21, 2025

NRF Big Show 2025 - Jason Dixson Photography
Retail News & Trends
A Recap of NRF '25: Retail's Big Show
A Recap of NRF '25: Retail's Big Show

Jan 14, 2025

Sponsored Content

John Deere prioritizes agriculture and agriculture innovation
Sponsored Content
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide

Dec 9, 2024

Sponsored Content
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs

Dec 2, 2024

License Global's Deep Dive into Fashion Licensing
Sponsored Content
New Report: Deep Dive into Fashion Licensing
New Report: Deep Dive into Fashion Licensing

Nov 13, 2024

The December 2024 Issue is Out Now

License Global December 2024 issue
EXPLORE THE ISSUE

LATEST ISSUE

'Wicked' Takes Over License Global's December Issue!

The latest issue of License Global has launched! License Global’s December 2024 magazine features Universal discussing “Wicked,” our Gen Z Fashion Report predicts what businesses need to succeed with the demographic, we predict which toys will make their mark in the new year in The License Global Toy Forecast 2025, License Global's Influentials amplifies those in the brand licensing industry who have made a difference, we look back at some of the biggest licensing deals from 2024, and much more.

Automotive & Cars

Brand Licensing: A Driving Force

Food & Beverage

Ready for Pickup: GoTo Foods Expands Global Reach Through Licensing

Toys & Games

The License Global Toy Forecast 2025

Fashion

The Gen Z Fashion Report

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