License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Affinity Brand Partners, Northern Ireland National Football Team Announce Tech Accessories Deal

airpodsaffinity.png
The three-year agreement will produce and sell branded watchbands for the Green and White Army.

Affinity Brand Partners has announced that it has signed a licensing agreement with the Northern Ireland National Football Team to produce and sell wearable and hearable technology accessories.

David Schowalter, owner, Affinity Brand Partners, announced the deal.

The three-year, non-exclusive deal is to produce branded watchbands for smartwatches, including Apple Watches and Samsung products, as well as AirPods charging case covers in both the U.K. and North American markets.

This agreement is the first wearable tech accessory licensing agreement for Northern Ireland's national team and the most recent for Affinity Brands with a national European soccer team.

"Apple Watches and the entire wearable and hearable technology sector are one of the fastest tech categories in the world," says Schowalter. "We're pleased that a popular global brand such as the Northern Ireland National Team can see this and the value of partnering with Affinity to bridge together the world's most recognized sports franchises with the people utilizing this technology."

The watchbands are available in three substrates (silicone, leather and stainless steel) and many of the bands also fit traditional watches.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish